Thread by @irentdumpsters

A $125 LLC. A $400/month office 20 minutes away. A new phone number.

That's the entire cost to add a second pin on Google Maps in the city next to you.

Your calls double. Your competitor doesn't even know what happened.

I've set this up for over 100 home service businesses. This is the full process, start to finish. Here is how to do it: 🧵🧵

Most people don't understand how Google Maps actually works.

Your listing only shows up about 5-10 miles from your address. That's it. You're based in Boca Raton.

Someone in West Palm Beach searches "plumber near me" and you don't exist to them. Even though your trucks are out there every week doing jobs.

You're invisible in every city you aren't physically located in.

A second profile with a West Palm address fixes that overnight. Two pins. Two map packs. Two cities feeding you calls.

First thing. You need a real business behind the second profile.

Go to your state's filing portal (Sunbiz in Florida) and register a new LLC.

Your company now: "Elite Plumbing Boca Raton LLC"
The new one: "Elite Plumbing West Palm Beach LLC"

This is the part nobody talks about. That city name in your business name is a cheat code.

When someone searches "plumbing West Palm Beach," your business name IS their search.

Google gives you relevance credit for that. It's called semi-exact match and it's absurdly effective.

$125 to file. 2-3 days to process. Then grab a free EIN from irs(.)gov

Now the part where everybody screws up. The address.

I've watched people get suspended because they used a PO Box. A UPS Store mailbox. A Regus virtual plan. A friend's house. All of it gets flagged.

Google has gotten aggressive about this in 2025-2026. They're checking Street View. They've sent people to verify locations in person.

You need a real office with a real door.

A small executive suite. A coworking space with a dedicated office. A cheap commercial lease.

Something with your business name on it where mail actually gets delivered.

In South Florida that's $300-$800/month. One customer from Google Maps pays for it.

The math makes itself.

Phone number. This is where people get lazy and blow the whole thing.

You CANNOT use your Boca Raton phone number on the West Palm profile.

Google connects the dots instantly. Two profiles, same phone = same business = suspension.

Buy a local number with the West Palm area code. CallRail, OpenPhone, Google Voice.

Forward it to your same dispatch line. Your team answers it the same way. The customer never knows the difference.

New email too. Create a fresh Google account. [e-mail]. This account owns the new GBP. Separate from your main account.

Open a new bank account under the new LLC with the new EIN. Clean paper trail. If Google ever asks for documentation, everything matches.

Now create the profile. business(.)google(.)com. Sign in with the new account.

Business name: "Elite Plumbing West Palm Beach"

Match the same primary category as your Boca profile. If Boca is "Plumber," West Palm is "Plumber." Same secondaries.

Enter the new office address. New phone number. Business hours.

For the website URL, do NOT just link your homepage. This is the mistake that keeps the second profile from ranking. I'll tell you what to do instead in the next tweet.

Your GBP needs to link to a page that's actually about West Palm Beach.

Two moves here.

Easy version: Build a location page on your main site. eliteplumbing(.)com/west-palm-beach. 1,500 words about your services in West Palm. Drop neighborhood names. Northwood. El Cid. Flamingo Park. CityPlace. Palm Beach Lakes. Link that page on your GBP.

Power version: Register a whole new domain. eliteplumbingwestpalmbeach(.)com. Build a 5-10 page site dedicated to West Palm. Home, services, about, reviews, contact.

Every page references the city.

Exact match domain + exact match business name + local address. Google sees a completely separate local business. That's the combo that ranks hardest and fastest.

Verification.

Google needs to confirm you're real.

They're going to ask you for a video. Don't overthink this.

Walk up to the building. Film the street address from outside. Walk in. Show your suite number. Show your business name on the door, a sign, a business card, whatever you have. Pan around the office so they can see it's a real space.

Show a piece of mail or a document with the business name and address on it.

Keep it under 2 minutes. Natural. No editing. Just a straight walkthrough proving you're actually there.

While verification is pending, do NOT touch your profile. Don't change your name, address, phone, category.

Google is watching during this window. Edit after you're verified.

The second you're verified, citations.

This is what separates profiles that actually rank from profiles that sit dead for 6 months.

Your business needs to exist everywhere, not just Google. Yelp. Facebook (new page for the WPB location). BBB. Angi. Apple Maps. Bing Places. Yellow Pages. Nextdoor. Thumbtack. Chamber of Commerce. Your state licensing board.

Hit 20+ directories in the first 30 days.

And every listing needs to match EXACTLY. Same name. Same address format. Same phone.

One typo. One inconsistent zip code. One "Suite" vs "Ste." and Google starts questioning whether your business is real.

Optimization. This is not optional.

Photos: Upload 30-50 in the first two weeks. Your office. Your team on job sites in West Palm. Trucks. Before and afters. Geotag every photo to West Palm Beach coordinates. Google reads that data.

Description: Max out the 750 characters. Mention every West Palm neighborhood by name.

Services: Don't just add "Plumbing." Add Drain Cleaning, Water Heater Installation, Slab Leak Detection, Emergency Plumbing, Repiping. Each one is a separate signal telling Google what you do.

Posts: Once a week minimum. Job photos in the area. Tips. Seasonal content. Tells Google the profile is alive.

Q&A: Seed 5-10 questions from other accounts. "Do you serve Palm Beach Gardens?" "What's your emergency response time?" Answer them publicly. Free indexed content on your profile.

Reviews. Nobody wants to grind this. It's also the single biggest ranking factor.

Your Boca profile has 200 reviews. The new one has zero. Google notices that gap immediately.

From now on, every job in the West Palm area gets a review on the West Palm profile. Not your Boca one. Text the review link the same day the job's done. One tap.

Coach them to say the city and service naturally. "Elite Plumbing West Palm Beach replaced our water heater same day." That one review gives Google your name, city, and service in one sentence. Three ranking signals.

Target 25-30 reviews in 60 days. Don't buy them. Don't fake them. Don't have your guys leave them. Google's detection is the best it's ever been and a suspension nukes months of work.

Last piece. Local authority.

Google measures how plugged in your business is to the local community. The more real local entities referencing you, the faster you rank.

Join the West Palm Beach Chamber of Commerce. The .org backlink alone is worth the $300/year. Sponsor a little league team.

Partner with local realtors and property managers for cross-referrals. Write a guest post on a local news blog. Get active in West Palm Facebook community groups. Don't post your link.

Answer questions. Help people. Let your customers tag you when someone asks for a recommendation.

Build the business into the fabric of the city. That's what Google wants to see.

Timeline reality check.

>Week 1-2: LLC filed, office leased, phone active, GBP created, verification requested.
>Week 3-4: Verified, citations live, website built, photos uploaded, posting started.
>Month 2: 15-20 reviews, citations indexing, showing up for long-tail searches.
>Month 3: 15-25 calls from the new profile. Real leads. Real money.
>Month 4-6: Breaking into the 3-pack. 40-60+ calls a month.
>Month 6+: Fully established. Time to scout city #3.

Your first profile took years because nobody showed you this. The second takes 90 days. The third takes 60.

Run the numbers.

Boca generates 80 calls/month. Average ticket $800. Close rate 40%. That's $25,600/month from one pin.

West Palm at HALF performance. 40 calls/month. Same ticket. Same close rate. $12,800/month in new revenue. $153K/year.

From a $500/month office and a $125 LLC filing.

Now add Delray Beach. Pompano. Fort Lauderdale. Jupiter.

5 profiles. 5 cities. 5 streams of calls. That's how a $1M business hits $3M without spending a dollar on ads. Same trucks. Same crew. More pins on the map.

We've done this for HVAC companies, plumbers, pest control, roofers. $3M to $9M. $3M to $7M. Same playbook every time.

DM me or book a call. Link in bio. Let's figure out how many profiles your business should have.