Here’s a step-by-step thread 🧵 on how I would optimize and manage your Google Profile from start to finish.

Example: Dumpster Rental Business Profile Optimization 🧵 Physical Location (NO LOCATION = NO VISIBILITY)

Methods: phone/email/Search Console/video

If video: show truck, yard/signage, roll-off rails, driver ID, invoices/COI → one clean take

Rejections: fix NAP, remove virtual office traces, reapply with daylight footage

You could get away with a SAB only if you have a exact match or semi exact match name like

"Bodhi's Dumpster Rental Boca Raton"
"Dumpster Rental Boca Raton"

Ever heard of “parasite SEO”? 🤔 It may sound sneaky, but it’s a legitimate strategy for service business owners to boost their Google rankings.

Think of it as leveraging another website’s strength to make your content more visible.

Let’s dive in 🧵 What is Parasite SEO?

It’s when you publish content on high-authority sites instead of your own, so that content ranks higher in search .

Essentially, you “piggyback” on big sites like Medium, LinkedIn, Reddit & Quora, riding their credibility to get your content seen by more people.

HOW AI Search is Disrupting Local Marketing (Thread) 🧵🧵🧵 The AI shift is real: AI-driven search is rewriting local marketing.
13M Americans now use generative AI as their main search tool, projected to hit 90M by 2027.

Traditional Google SEO/PPC won’t cut it alone.

As a marketing lead for home services, I’m pivoting our strategy to keep plumbers, roofers & co. ahead of this curve.

WHY Service Area Businesses (SAB) put you at a significant DISADVANTAGE and make it MUCH harder to rank for LOCAL SEO

THREAD: 🧵🧵🧵🧵🧵 You did everything right—optimized your Google Business Profile, built a great website, earned 5 STAR reviews.

Yet beyond your neighborhood, you're invisible. 😔 It’s not your fault! If you're a Service Area Business owner, this pain is all too familiar. 😅😅😅

5 Local SEO Myths:
>All business citations are equal
>You don't need a website to rank on Maps
>Local SEO doesn't require backlinks
>More category listings = better rankings
>Local SEO is a one-time job

Read WHY Below👇👇 “All business citations are equal”

Not even close.

-A listing on Yelp, BBB, or Angi is worth way more than a spammy free directory.

Quality > quantity

Citations on trusted, niche, and local sites build authority

Inconsistent NAP info (Name/Address/Phone) across listings? Google will penalize you.

Don’t blast your info everywhere—be intentional and NICHE RELATED.

I recently had someone ask me about migrating their 10 junk removal websites from 48 pages (on Squarespace) to 300+ pages on WordPress. 🧵🧵

The goal: rapidly scale location and service pages, boost E-E-A-T (Experience, Expertise, Authority, Trust), and prepare for national expansion – all without losing SEO traction.

Here is what we planned! 🧵🧵 Starting point:

The Squarespace site (48 pages) was limiting SEO growth.

We needed 80+ city/town/neighborhood pages and dozens of service-specific pages.

Moving to WordPress gave us the flexibility to expand content and implement advanced SEO optimizations that Squarespace couldn’t easily support.

s/o wordpress elementor

🧵 Everything You Need to Know About Google’s Local Guide Program (and How It Boosts Your SEO)

If you’ve seen reviews with a ✨ star icon next to a user’s name on Google, that’s a Local Guide.

Here’s why they matter (a lot) for your business ⬇️ What is the Google Local Guide Program?

It’s a program that rewards users for sharing reviews, photos, videos & info about local businesses.

They earn points, level up, and get perks like beta access to Google features & events.

Here is a thread how programmatic SEO (pSEO) can transform your search rankings by generating thousands of keyword-targeted landing pages, driving massive organic traffic to your site! 🌐🧵🧵🧵 What is Programmatic SEO?

Programmatic SEO (pSEO) is an advanced search engine optimization strategy that automates the creation of a large number of landing pages.

Each page is designed to target specific keywords that match your audience's search intent, allowing you to capture a wide range of search queries and significantly boost your organic traffic. 📈

𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗚𝗼𝗼𝗴𝗹𝗲 𝗠𝗮𝗽𝘀 𝗥𝗮𝗻𝗸𝗶𝗻𝗴 (𝗳𝗼𝗿 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗔𝗿𝗲𝗮 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀)

Follow these tips to improve a Service Area Business (SAB)'s Google Maps ranking...🧵🧵🧵 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝘁𝗵𝗲 𝗪𝗲𝗯𝘀𝗶𝘁𝗲
𝗛𝗼𝗺𝗲𝗽𝗮𝗴𝗲: Target the broadest location YOU serve.

𝗛𝟭 𝗧𝗮𝗴: Include relevant keywords and location (e.g., "Top Rated Roofer Staten Island").

𝗛𝟮 𝗧𝗮𝗴: Clearly describe services offered.

𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Include details about services and target location.

Service Area: Build service area pages for all locations and have a map embedded about the target location

𝗖𝗮𝗹𝗹 𝘁𝗼 𝗔𝗰𝘁𝗶𝗼𝗻 (𝗖𝗧𝗔): Make phone numbers prominent and easy to find.

Footer: Embed google business profile.

The Three Pillars Of Google My Business SEO

If you're new to Local SEO, are confused by too much information, need some inspiration or you're just not sure where to start, keep it simple by building out the 3 pillars below Content: Elements: Website, social media, and Google Business Profile (GBP) posts, including photos, videos, shorts, Q&A, infographics, events, interviews, and discount coupons.

Localized SERPs: Winning traffic and leads with service area pages

Service area pages are now critical for ranking for local search heres a guide on how to RANK your service area pages. How to optimize local pages to win more local traffic

All of your service area pages should target your most important keyword patterns, along with any long-tail supporting keywords you want to rank for in those areas (i.e., “[service] in [city]”).

You should write about your most important services on each page and link to the generic service pages if needed to provide more context.

Don’t sleep on internal linking to and from these service area pages to help Google and users navigate your most important content.

4 Easy Steps to Acquire LOCAL backlinks

If you follow this strategy, you will have an almost limitless supply of great, local backlinks for your website at no cost to you aside from a bit of time and sweat equity. STEP 1

Make a list of all the businesses you know or have used — they could be any type of business, and they don't all have to be local.

You could also have more than one of the same type of business owner on your list. Sit down for 20 minutes and just brain dump. You will be surprised who you know.

Some ideas to get your mind going - Accountant, tree service, trailer sales, mechanic, plumber, HVAC, roofer, web designer (hint hint), CPA, funeral home, lawyer, landscaper, pest control, cleaning services, organizers, party rentals, painter, garage door installer, home inspector, locksmith, mason, fence installer, handyman, real estate agent, pet groomer, pressure washing, insurance, print shop, and the list goes on and on.

5 Web Directories to list your Local Business on:

Web directories, once tools for discovering websites in the early days of the Internet, have evolved over the past two decades.

While the rise of Google led many to assume that web directories would become obsolete, plenty of these online catalogs have adapted to remain relevant.

Local business directories such as Google Business Profile, Yelp, and Foursquare have gained importance.

These platforms provide valuable information to potential customers and contribute to a business’s online presence and local SEO efforts. 1. BOTW

Best of the Web (BOTW) is a well-established web directory that has been around since 1994.

One of BOTW’s unique aspects is that it charges a fee for listings. While this may seem like a drawback, it helps maintain the directory’s quality by discouraging spam and low-quality submissions.

The directory’s human-edited listings and strict submission guidelines ensure that only high-quality websites are included, which can lend credibility to your site by association.

BOTW’s sub-directories for blogs and local businesses make it an attractive option for those niches.

The local business sub-directory, local(.)botw(.)org, is valuable for small businesses looking to improve their local SEO.

How to Verify Your Google My Business Profile:

The Google My Business verification process ensures that only authentic business are able to create and manage listings. How to get your business verified on Google:

To get your business verified on Google, you’ll need to complete the verification process. For most businesses, video verification will be required (as it’s the most common method).

However, there are several Google My Business verification methods, depending on various factors.

Once you’ve verified your listing, you’ll be able to update your business name, and other information on Google.

WANT TO GET RID OF FAKE GOOGLE REVIEWS?

DO THIS: Reply to the review and state that you can't find any record of the person who left the review.

This is important.

Google will not take it down if you thank the reviewer for the feedback and start arguing about details.

How To Optimize Google My Business Profile Categories For Auto Repair Shops

THREAD: There are 1000s of Google My Business categories to choose from, and most of them are not relevant to auto repair shops.

When setting up a Google My Business listing for an auto repair shop, choosing Google My Business categories is one of the first things to do.

Whether you’re creating a new listing, or looking to optimize a GMB listing, this guide will help you choose the best categories for your auto repair shop.

Google My Business Service Areas For SEO (Guide)

Thank you @jmventurelog for allowing me to use your GMB profile. Google My Business service areas allow business owners and managers to specify locations their business serves. You can set up to 20 service areas based on the cities, postal codes, or other areas that your business serves.

Follow my guide to leverage service areas for your business profile:

-When to use service areas
-How to add service areas
-Where service areas appear

Google My Business Posts Guide:

(Credits to @theownerop GMB Profile) What is a Google My Business post?

Google My Business posts are a feature that allows business owners and managers to share announcements, offers, events, products, and updates about their business with posts that display in Google Search and Maps.

Posts can contain up to 1500 characters of text and up to 10 photos or videos.

How to add Product pages to a google my business profile that link to your website!

Special shout out to @theownerop for allowing me to use his Google My Business Profile

Thread: Businesses that have added products will be able to add a website link to their product / service page, which will be featured on the Google Business Profile (just below the appointment link) in search and other locations across the web.

How to Add Service Descriptions to a Google My Business Profile:

The Google Business Profile services feature allows business owners to showcase their services on their business profile, which are eligible to display in Google Search.

Use this guide to add services to your business profile and learn how to create optimized service descriptions. Follow these steps to add services to your business profile:

1. Login to your Google Business Profile

2. Select the location you wish to manage (if multiple locations)

3. Click the Edit services button

4. Add your service and a description

Once signed in and you have found your profile in Google Search, you’ll see the Edit services option.

How to Sync Bing Places with Google Business Profile:

While Google My Business is widely recognized as a valuable tool for local businesses to enhance their visibility on Google, it’s also important not to overlook other search engines like Bing.

Bing Places for Business offers similar benefits as a local citation for your business.

Bing makes it possible to easily import your Google Business Profile data into Bing Places.

Once your business has been added to Bing and verified, you’ll be eligible to show in local search results on Bing. Step 1: Sign In or Create a Microsoft Account

Head over to to sign in or create a new account.bingplaces.com