Your SEO agency is trying to rank you for 'plumber in Dallas.'
There are 2,300 plumbers in Dallas.
Know how many are in Lake Highlands? 12.
Guess which keyword is actually getting my client calls 🧵
There are 2,300 plumbers in Dallas.
Know how many are in Lake Highlands? 12.
Guess which keyword is actually getting my client calls 🧵
Ranking for an entire city is a fight against every business with a GBP in that metro.
Google doesn't care that you 'serve all of Phoenix.' It cares about proximity, relevance, and proof you actually operate in a specific area.
If you're not proving that at the neighborhood level, you're invisible to the people closest to you.
Google doesn't care that you 'serve all of Phoenix.' It cares about proximity, relevance, and proof you actually operate in a specific area.
If you're not proving that at the neighborhood level, you're invisible to the people closest to you.
Step 1: Build neighborhood specific landing pages.
Not thin doorway pages with the city name swapped out. Actual pages that mention local landmarks, nearby cross streets, the community you serve.
AC repair in Scottsdale is a different page from AC repair in Tempe. Different neighborhoods, different intent, different content.
Google sees that specificity and rewards it.
Not thin doorway pages with the city name swapped out. Actual pages that mention local landmarks, nearby cross streets, the community you serve.
AC repair in Scottsdale is a different page from AC repair in Tempe. Different neighborhoods, different intent, different content.
Google sees that specificity and rewards it.
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