Gossip Goblin is arguably the best AI filmmaker in the world.
His new film THE PATCHWRIGHT is a masterpiece (10M+ views).
But nobody knows how he actually makes these.
Until now.
He let me share every step of the workflow with you 🧵👇
2/ This is 4 months of work for 20 minutes of film, set in a world he's been building for years
The Patchwright didn't start from scratch.
Zach has been making 2 to 3 episodes a week in this universe for 11 months, so by the time he sat down to write the film he already had tens of thousands of midjourney images to pull from, established characters, a custom alphabet, even a custom language.
People love to ask about the tools but honestly the accumulated story bible is doing a huge amount of the heavy lifting here.
3/ Visual exploration follows the story beats
The film opens in a corporate penthouse, descends through an aerial ship sequence, and lands on the gritty street.
So they broke their aesthetic exploration down by altitude. Penthouse, ship interior, midair city, street level, wet market.
Before animating anything in Kling, each location got its own dedicated midjourney pass, and then a nano banana pass to insert consistent characters in those midjourney "plate shots".
4/ Push past the AI default, even when it looks fine
The interrogation room could've been a crappy table and gray walls like every other interrogation room in every other film.
Instead they pushed for a panopticon. Circular, no orientation, with a structure on top looking down. Then they kit-bashed brutalist chair references in nano banana to fill in the details.
Whatever the default agent gives you is going to look like what it gave the next thousand people who asked.
5/ @midjourney v7 still beats 8.1 for this kind of work
Zach thinks 8.1 has been sanitized again and v7 is closer to the peak of what midjourney can actually do.
The real lever, though, isn't prompt syntax or some fancy JSON prompt. It's spending real time building custom profile codes that reflect your taste, then layering them with mood boards and style refs.
That's how the Instagram creators with truly distinct styles are doing it. Prompt templates alone don't really get you there.
6/ @midjourney explores latent space, nano banana is the photoshop
His exact quote: "no image starts in nano banana. Nano banana is just our photoshop."
Midjourney has the widest range of aesthetic possibility, the weird color palettes, the greebles, the texture you can't really get anywhere else.
Going straight to nano banana skips all of that and you end up with its default visual grammar, which is faster but a lot more generic.
7/ Lock in your hero shots, then connect the dots
For each environment, the team nails a handful of hero shots that establish the lighting and tone.
Once those are locked, they use nano banana to fill in everything between them.
The gradient of light as you move from the penthouse altitude down to the street level, for example, gets extrapolated from a few anchor frames rather than designed shot by shot.
8/ Color and tone refs do most of the grading before you ever animate
They imagined the wet market as Hong Kong meets Bangkok meets a Kowloon night market. Hazy, wet, makeshift.
They built specific color and lighting refs around that idea and baked something like 90% of the final grade into the images themselves.
So by the time anything is moving, the look is basically already there in the frame.
9/ Build the world
He avoids low hanging fruit like kanji lettering. They built their own alphabet plus a subscript based on Burmese, and the opening title literally morphs from alien script into their text.
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What if Hollywood's next massive blockbuster was made by one person?
A Cannes-awarded director made this 22-minute AI film in 7 days.
He gave me the FULL breakdown.
Let me show you how he made this in 9 simple steps: 🧵👇
Phase 1: Narrative & Strategy
Malik Zenger, a Cannes-winning music video director, joined the Higgsfield Originals team just three weeks prior with no previous AI experience.
He brought a traditional "old school" filmmaking lens to the project, focusing on narrative depth and realistic cinematography rather than just "cool" AI shots.
His goal was to prove that AI tools can deliver the same emotional weight as a high-budget live-action series like Game of Thrones.
The AI Writer’s Room
Despite having existing assets, Malik took the team back to a "writer's room" phase to develop a real screenplay.
Using Claude as a collaborative partner, he workshopped a revenge story that centered on a complex relationship between two brothers.
This shift turned a one-dimensional "action" piece into a full narrative season arc, complete with value shifts and character secrets.
I thought it was impossible to generate a 23-minute TV episode in 4 days until I saw the workflow.
This crazy approach completely changes the way you create.
I broke down the entire process into 10 simple steps.
Bookmark this thread 🧵👇
Phase 1: Pre-Production & Narrative
If you’re a fan of anime or Isekai, this series is for you. I spoke with 2 of the 5 directors for an hour and they said this project took the momentum from their previous work, Higgsfield Arena Zero and evolved it into a more complex narrative with higher stakes.
The Scripting and Treatment Phase
Before any generation began, the team spent about a time iterating on the script and developing a comprehensive director’s treatment.
Even though AI allows for "imaginary freedom" to change things on the fly, they started with a solid compound script that was split between four directors. This let them hit this crazy deadline by breaking the project into sections that each director handled individually.split among
Dreamina Seedance 2.0 is coming soon to the US, and it will CHANGE YOUR LIFE if you learn to master it.
BUT there's a secret trick to making films FAST.
Let me show you my entire framework for making this AI on the Lot ad in 7 simple steps🧵👇
Step 1: The Brief
Todd Terrazas gave me the brief. He just wanted it wild a fun, a love letter to LA.
(The Dreamina team gave me a bunch of free credits for this project)
Step 2: The Script
This was more of a “vibes” video, so I didn’t have a real script, it was more of just a shot list, but that’s what makes this so fun. I had the AI model surprise me.
I used @LumaLabsAI's AI agent for this and gave it these text instructions:
“Alright i want you to generate a BUNCH OF OPTIONS for this promo video.
Just give me key images for each of these scenes and other stuff of crazy people in iconic LA locations being chased by cops.
Don't worry about character consistency because i'll never show the same character twice, and all the characters are just larger than life LA stereotypes and wild and crazy and fun.
For context, this is a video for "AI on the Lot" event at The Culver Studios and this promo video is about people from all around the city trying to race (often chased by cops) to The Culver Studios
So they're in iconic LA locations in different modes of transportation:
Skateboard
Longboard
Roller Skates
Biplane
Jetpack
Wingsuit
Mad max Taco Trucks
Minivans
Low riders
Ice cream trucks
Hursts
Hollywood tour boss
The cops are always a little serious and a little comical, often chubby with with short shorts, like chasing on Segways, horses, roller blades or cop cars
Iconic locations to feature:
Hollywood Sign
Venice Beach/muscle beach
Santa Monica pier
Griffith observatory
Hollywood boulevard
Downtown LA
101 highway
Malibu/PCH
LAX
Culver City (give me lots of coverage here)
——
Here’s an example of some shots on my shotlist that I want you to do, but also expand on it with the same energy in other locations, people, means of transportation, etc:
Grandma in bikini skateboard backflipping through the O in the hollywood in slow motion
Police helicopter aerial view (news ticker tape) of a hundred cops chasing a minivan with an alien hanging out
“Hundreds race to AI on the Lot at The Culver Studios”
Closeup on the alien drinking slurp and throwing it back over his shoulder
Cops in roller blades (Reno 911 style) with short shorts chasing a cute girl on roller skates
Venice bodybuilder guy rollerblading with two pitbulls like they’re his sled dogs, both dogs wearing tiny sunglasses
A mariachi band in the back of a lowrider, all still playing while the car bounces toward Culver
A tattooed nun on a motorcycle
Mad max style race between multiple food trucks, driving down the 101, chased by cops, (people standing on top of taco and donut trucks, cheering as they speed down the highway)
———
Give me 100 images in 2x2 grids (so that’s 400 images total) but you’re only prompting nano banana for 100 images (that have 2x2 grids)
I want the images very cinematic, all shot on anamorphic lens (but no lens flare), a mix of mediums, closeups and wides to show the cops pursuing, all through iconic LA locations.
You can dedicate each 2x2 grid to a new location and a dedicated mode of transportation
You can also do a few different options for the big popular iconic locations, with a palm trees when oppropriate, all locations should feel very LA
Levels came to us wanting to launch a new spokesperson in the form of @sirbovinecowley, a gentlemanly minotaur passionate about their all-natural protein.
@TheoDudley and I both lift (pics available upon request), and protein is very important to us, so from the start, we knew this couldn’t feel like a gimmick.
Cowley needed to feel iconic. Confident but warm. Noble, articulate, and memorable in just the right way. Levels as a brand is bold and unapologetic about their product, so the character had to carry that same clarity.
Nate Dern wrote the script, and Theo brought a strong point of view early on about how far we could push the world and the tone without losing credibility.
Copyrighting the character:
We brought in concept artist Bart Bus at the very beginning to properly envision Cowley. Starting with a human-led illustration process gives the Levels team real creative ownership of their IP and allows us to be ultra-specific with facial structure, wardrobe, posture, and expression.
We went through dozens of iterations before landing on the version you see in the ad. This Cowley struck the perfect balance of strength, wisdom, charm, and authority.