‘Lusotropicalism’ as a concept was originally developed by the Brazilian sociologist Gilberto Freyre. Its main thesis was that the Portuguese produced comparatively more mixed colonies than other European countries because they were unusually capable of adapting to tropical environments and forming relationships with different peoples, unlike in say British or French colonies where social hierarchy was more formal and boundaries between groups more defined. According to Freyre, Portuguese colonialism importantly encouraged cultural exchange and racial mixing - which created new fusion societies that blended European, African and Indigenous influences. Portugal was uniquely ‘better’ at this because of, among other reasons, its own mixed history under Al-Andalusia and its Catholic universalism. The theory became highly influential both in Portugal, during Salazar’s Estado Novo to defend the existence of overseas colonies, and in Brazil, in shaping the country’s national identity
In Brazil in particular, maybe its most important effect was the promotion of the idea that the country was a “racial democracy”. Because racial mixing had been so widespread throughout Brazilian history, (Brazil as a kind of modern day Vedic India,) many people came to believe Brazil was more racially harmonious than countries like America. The view became an important part of Brazilian self-understanding during the 20th century
‘Lusotropicalism’ also made ‘mestiçagem’, or racial and cultural mixing, a source of national pride. Brazilian culture came to be celebrated as a combination of Portuguese, African and Indigenous traditions. New fusion forms of music, food, religion and language were presented as examples of this successful blending and diversity became a central element of Brazilian identity. Mixing also importantly meant the erosion of more traditional European cultural norms and codes of conducts and a levelling to something that more closely approximated the average norms of Brazil’s constitutive groups, taken together. Would be wrong to call these new norms ‘Third World’ but you could fairly argue that they were no longer properly ‘WEIRD’, or at least as ‘WEIRD’-adjacent as they would have been if Brazil was a purely Iberian society. Many writers in Brazil had historically described this mixing as a weakness, Freye was one of the first writers to call it a strength
Freyre would actually later extend the concept to encompass the Hispanic Spanish-speaking world too, under ‘Iberotropicalism’ - basically the same thing drawn out to encompass Latin America as a whole. When I have been using ‘Lusotropicalism’ I have used it in this broader sense as also applied to the process of ‘Hispanicisation’, not just as applied to lusophone countries - ‘Lusotropicalism’ specifically versus ‘Iberotropicalism’ too because this was the original term and because Brazil is perhaps the best example of a lusotropical society
Also don’t mean it specifically to pick out Ibero- societies, emphasis is more on ‘mestiçagem’ and the type of societies that emerge from this process, the cultural norms that they have. When you talk about ‘Lusotropicalism’ ‘taking root’ outside of Latin America you are talking about new kinds of emerging societies that ‘resemble’ Brazil, that are ‘Brazil-ifying’ in terms of ethnic composition and which now have cultural norms that are perhaps closer to those Brazil might have compared to what they’ve had historically
This could be particularly the case in America, since of all western countries it is subject to the most specifically Latino migration and influence ergo it is the most strictly lusotropical, but it can also be true of broadly anywhere where ‘mixing’ or ‘mestiçagem’ happens. Could have in many respects a ‘spiritually lusotropical’ version of ‘The Yookay’ if mixing becomes a prominent sociological feature of that country, downstream from mass immigration that then also changes its cultural norms
Gilberto Freyre had some left wing commitments by the standards of his day of course but his work has in recent decades been criticised by the modern left for ‘trivialising slavery’ and ‘ignoring how racism worked’, his more positive vision of mixing apparently now ‘insufficient’
Three whole years of ‘Ranking Snacks’ videos. Difference with this kind of media versus Trump’s populism is Trump just makes off-the-cuff funny comments that are very much political - they’re not ‘Politics posing as Non-Politics’ Buzzballisms. Will get tedious for many quickly
Do you support this kind of ‘AI-based cheating’ to solve unsolved problems in science and mathematics or does it only ‘count’ if you do it ‘properly’ as a human?
The political ascendency of Andy Burnham has somehow seen a small revival of the Labour Party’s fortunes, in part perhaps because of their embrace of ‘Buzzball-ism’ - that is, ‘Politics presenting as ‘Non-Politics’ with The Aesthetic Sensibilities of a 19-Year Old Woman Characteristics.’ What do I mean by this? For instance, a good example of ‘Buzzball-ism’ in action is the way in which under Andy Labour’s ‘social media game’ - influenced by content produced by pro-left 19-year old women - has noticeably improved. Sorry to say but I think at least ‘some’ of it is ‘good’
‘Good’ how? Good in the sense that new videos are generally now ‘on top’ of popular TikTok trends, not appreciably ‘downstream’. They are ‘Neo-tumblrist’, ‘sassy in a way 19-year old women would like’, sometimes they are even funny - and often embodying a disposition best expressed in late Gen Z female slang like ‘in my X era’ ‘’besties’ oomfies’ ‘he/she ate’ ‘im literally screaminggg’ etc
If you want to ‘beat the chuds’ you don’t get angry at them and write seething essays about why they’re evil - you just act as if you are self-evidently ‘cooler’, as if you’re so ‘cool’ that you are not even doing politics. ‘Non-Politics’ is your politics, the chuds are doing politics but you are above politics and so apolitical. You just want ‘nice things.’ Of course it helps if you actually are ‘cooler’. 19-year old women - obviously the ultimate arbitrators of what is ‘normal’ and ‘cool’. I am joking but also I am not. Society wide at a trendsetting level 19-year old women are fairly ‘upstream’
Why ‘Buzzball-ism’? A ‘Buzzball’ is a ‘ready-to-drink cocktail sold in brightly coloured spherical plastic containers’ that has recently become popular among a younger cohort, especially among the kinds of (in many cases) women who are proponents of ‘Burnhamite’ politics. At Andy Burnham’s inaugural events Andy was photographed signing Buzzballs for these younger female influencers that his team had apparently invited. Presumably someone had seen their growing popularity online and recognised that they ‘needed some of that’
In June 2026 I suggested that the ‘Winning Aesthetic’ for Andy Burnham’s Labour is ‘The North with Oasis Characteristics’ + ‘Pink Pantheress Britain’ since this is rhetorically ‘Lovely’ enough to ‘have a shot’ at holding off populism. For better or worse so far this is what Andy has essentially done, excepting that he has also had the incredible foresight to include an extra third element - the embrace of the aesthetic preferences of late Gen Z women. Imagine if the Government’s entire comms strategy was co-opted by 19-year old women. Under Andy Burnham’s ‘Buzzball-ist’ Government this is ‘basically’ what has happened!
Of note - ‘Buzzball-ism’ as a phenomenon is ‘sort of’ similar to the Kamala ‘Brat’ phenomenon in the 2024 US election, especially where the Harris campaign depicted itself as the cool kids just practicing apolitical common sense and Trump and Vance as ‘weird’. Would qualify that in the British case you have the sense that their version of this kind of approach isn’t quite as cynically-motivated, many advocates give the impression that they do genuinely believe they’re not even doing politics (if they even have much of a grasp on politics and political history to begin with - probably most don’t and their understandings are generally more ‘vibes-based’). There is presumed ‘Non-Politics’ as political praxis ergo it is ‘weird’ to even challenge it
“We’ve made a video where Andy Burnham ‘served’ singing ‘The Smiths’ on stage at a party event. Disagree with his tax or immigration policies? Did you not see the video? We are not even doing politics. You are ‘weird’ for disagreeing. Why are you attacking us? Maybe you’re a pervert. Cheer up lil bro. Maybe you’re even a paedophile.” There is just the bringing of ‘Good Vibesss’, the consideration of politics as politics proper falls by the wayside. Welcome to ‘Buzzball Britain’
It is true that a lot of left wing politics has historically used the ‘touch grass’ ‘have a normal one’ method etc as a defence. What is unique about ‘Buzzball-ism’ - ‘Buzzballismo’ and ‘Buzzballistas’ even - is that the defence here is (being spiritually) offered according to the aesthetic sensibilities of a 19-year old woman who isn’t yet as cynical and as weathered as a ‘millenial’ ‘dirtbag leftist’, who probably isn’t as by disposition spiteful and who is generally ‘cooler’ and more ‘optimistic’, who has a positive if often vague vision, who maybe actually even evidences some creativity
Many people unaware what 17th Century Liberalism actually proposed - it often gets conflated with later forms of Liberalism. Is it perhaps due a revival?
“Thank you for inviting me to meet you Mr. Prime Minister of Malaysia. What an incredible display of political judgement”
“Sneako, thank you for coming. You are the exact person to collab with to promote the image of Malaysian Government being competent and sane internationally”
“Yes, any intelligent potential investor in Malaysia will look at this meeting and know exactly what to expect now”