2/One instructive analogy could be a Hollywood Studio vs Amazon Prime.
Hollywood studio needs hits b/c that's its whole business. Looks at Amazon Prime spending as irrational on cost per viewership. But Prime is part of a suite of services.
3/If Prime video content attracts and retains marginal customers across its entire suite of services, which extend far beyond video streaming, then Amazon’s content spend—seemingly unprofitable from a Hollywood mogul’s perspective—is entirely rational.
The University of Michigan Consumer Sentiment Survey asks: Do you think the next 12 months or so will be a good time or a bad time to buy a new vehicle?
More people than ever said "Bad Time" going all the way back to 1961.
2/But automakers claim demand is strong and point to low inventory on dealer lots.
But is inventory on dealer lots? How much inventory is in people's driveways after buying a car to avoid public transport during COVID?
3/As semiconductors arrive, can selling a low number of cars quickly be linearly extrapolated to selling a high number of cars quickly?
There is also a shift in consumer preference towards electric vehicles. Will the incremental buyer want a gas-powered vehicle or an EV?