1/ Today's crypto users are statistically more impatient and impulsive than the average population.

Understanding these tendencies is key to crafting effective airdrop schemes🧵 2/ Airdrops have evolved from their early days to serve as a multifaceted tool to:

+ reward early users
+ decentralize governance
+ boost product marketing

. @dogwifcoin 's market cap escalated from under $1M to a massive $350M in just a few weeks.

What sparked Solana's latest memecoin frenzy?

What can past performers like WIF teach us about identifying future memecoin trends? 👇 Solana's DeFi sector staged a dramatic comeback in the last two months:

+ DEX trading volume surged, briefly outpacing Ethereum & tripling historic average
+ Weekly active DEX traders up 6x from October

1/ Solana's ecosystem has seen exceptional growth lately:

+ SOL up over 6x from Dec '22 lows
+ active addresses up ~2x
+ TVL up ~2x

But, do these figures reflect fundamental growth, or is there a disconnect between price action and network development? 🧵 2/ While Solana was initially poised as a new Defi hub when it launched, it has diversified over time.

New infra and tooling (like compressed NFTs) have yielded new consumer apps on the platform.

For most of 2023, consumer apps served as the primary gateway for first-time users

In the last year, L2s exploded in growth, now representing +150% of Ethereum's daily active addresses

But, not all L2s are growing equally, and many see inflated numbers due to airdrop farmers (& sybils)

So, how do we identify which ecosystems are genuinely gaining traction? 👇 Sybil accounts create multiple fake accounts to exploit token distributions on new platforms.

They artificially inflate user numbers, which complicates the assessment of genuine user engagement and network health, hindering accurate revenue projections and sustainable growth.

1/ @farcaster_xyz has seen all time high usage over the past few weeks and is gearing up for a public release in the near future

But what are the key aspects driving Farcaster's growth and how can it sustain this momentum? 🧵 2/ Farcaster is a DeSoc network that has a unique hybrid architecture consisting of

+ on-chain smart contracts for identity
+ off-chain P2P network of Hubs for executing & storing social actions

1/ Token incentives play a pivotal role in fostering protocol growth.

We commonly see three core models:

+ one-time airdrops
+ ongoing rewards
+ campaign models

Let's unpack 6 case studies to understand the effectiveness of these varied token incentive models👇 2/ Case 1: @Uniswap 's UNI launch

To counter @SushiSwap 's vampire attack in the DeFi summer of 2020, @Uniswap released UNI, setting a precedent for many protocols.

Early adopters received UNI as a token of appreciation and an effort to decentralize governance.

1/ @solana has experienced a remarkable 2x surge in unique users within the past month, with a significant portion comprising new users.

What attracts these users and how do they engage within the ecosystem?🧵 2/ Gateway apps are the very first interaction a user has within an ecosystem, and play a crucial role in user onboarding and engagement.

1/ In crypto, the “wealth effect” refers to the phenomenon where user growth is driven by the allure of wealth created by new ecosystem tokens.

By analyzing historical market cap and user activity data, we can predict how new token launches will impact newer ecosystems👇 2/ Strong correlations between native token performance and user adoption suggest a profit-driven user base, while weaker correlations imply other use cases beyond pure financial gain.

1/ Web3 social platforms like @LensProtocol offer profile portability between apps and direct control over personal data, making them alluring to users.

The ecosystem's success largely hinges on user engagement across multiple apps, revealed by analyzing network graphs 🧵 2/ Network graphs are powerful tools for analyzing and visualizing relationships and communities within a given ecosystem. In this case:

+ nodes - apps and users on @LensProtocol
+ edges - connections representing engagement between a user and an app

1/ Digital art isn't the only thing you can use NFTs for.

Here are 6 emerging use cases for NFTs 👇

messari.io/article/nft-us… 2/ Use Case 1: Music

Musicians can mint audio content as an NFT to stream or share which allows:

+direct monetization of content
+easier connection to followers
+increased discoverability