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Sharing insights on how to grow wealth and gain freedom.
@chikkegowda Profile picture Stefan Horvath Profile picture 2 added to My Authors
9 Aug
THREAD // Answers to the most common SEO questions I receive

A bit of background:

I earn $25k+ per month from a collection of 5 websites I own.

90% of my traffic comes from SEO.

90% of my income is from Mediavine ads.

Screenshot from my most last 30 days of ad income:
Q: What is my general business model?

In a nutshell:

1. Find low difficulty keywords.

2. Write SEO-optimized articles around these keywords.

3. Monetize with ads.
Q: How do I find low difficulty keywords?

My general approach:

1. Look up organic keywords on ahrefs that competitor sites are ranking for.

2. Filter for low difficulty keywords. (difficulty < 5)

3. Write articles targeting those keywords.
Read 9 tweets
2 Aug
THREAD // How much can you actually earn with ads on your website?

The acronym RPM stands for revenue per thousand visits. It’s the amount of money you earn from ads per every thousand visitors.

Different ad networks pay different RPMs.
In general, the following popular ad networks pay:

Ezoic: $5 - $15 RPM
Monumetric: $5 - $15 RPM
Mediavine: $15 - $35 RPM
AdThrive - $15 - $35 RPM
You can use this simple formula to estimate how much a site can earn from ads based on its monthly traffic and RPMs:

Ad revenue = (monthly visits/1,000) * RPM
Read 6 tweets
28 Jul
THREAD // How learning SEO allowed me to quit my day job and achieve financial independence.

Caveat: This is not a "get rich quick" story. This took ~3 years to get off the ground.
Upon graduating college, I worked as a data scientist for 4 years.

I quickly grew to hate corporate culture - pointless meetings, bad bosses, long hours, etc.

I did some research and found SEO - search engine optimization - and found that I could make money with it.
The basic idea behind SEO is:

(1) Buy a domain name & hosting plan.

(2) Find "keywords" that people are searching on Google.

(3) Write articles that revolve around these keywords.

(4) Once people find your articles via Google, monetize with ads, affiliate links, or products.
Read 7 tweets
22 May 20
THREAD // On using profitable websites to achieve financial freedom.

1. After working in Corp America for 4 years following college, I felt burnt out and tired of the monotonous schedule so I started looking for alternative ways to earn money.
2. Most alternatives were just side hustles / freelance gigs

e.g.

-Driving for Uber
-Delivering food via DoorDash
-Walking dogs via Rover
-Being a freelance writer

None offered any potential for (1) passive income or (2) exponential income growth
3. But then I found something that did offer potential for (1) passive income and (2) exponential income growth: building profitable websites from scratch.

The process:

-Buy a domain name & hosting plan

-Set up a site on Wordpress

-Publish articles

-Monetize the articles
Read 8 tweets
9 Dec 19
THREAD // Short summaries of popular finance books

Richest Man in Bablyon: Spend less than you earn and invest the difference. Avoid buying things that have little or no value after a few months. Spend time accumulating skills and knowledge that others will pay you for.
I Will Teach You to Be Rich: Buy a home within your means. Always negotiate salary. Negotiate when buying a car. Keep your cash in online accounts that pay more interest than traditional big banks. Automate savings and investments. Invest in low-cost index funds.
The Millionaire Next Door: Research shows that most households with a net worth above $1 million live in a "stealth wealth" manner, choosing to live in ordinary homes, drive ordinary cars, dress in ordinary attire, and mostly avoid buying status objects.
Read 7 tweets
28 Oct 19
THREAD // How to gain wealth

1. To be "wealthy" is to own your time.

Wealthy people get to wake up each morning and decide exactly how they'd like to spend their day.
2. The way to gain freedom over your time is to own assets that earn money for you while you sleep.

An asset is anything that tends to increase in value over time or pays you money simply for owning it. Some examples are real estate, stocks, bonds, websites, and businesses.
3. You can buy and/or build these assets.

For example, you could use your paycheck to buy stock index funds.

Or you could dedicate your time to building a website that earns income for you while you sleep through using SEO.
Read 4 tweets
7 Oct 19
12 tips for improved sleep from "Why We Sleep"

1. Stick to a sleep schedule. "Go to bed and wake up at the same time each day."

2. Exercise is great, but not too late in the day. "Try to exercise at least 30 minutes on most days but not later than two hours before bedtime."
3. Avoid caffeine and nicotine in the afternoon or later.

4. Avoid alcoholic drinks before bed. "You tend to wake up in the middle of the night when the effects of the alcohol have worn off."

5. Avoid large meals and beverages late at night.
6. If possible, avoid medications that delay or disrupt your sleep. "Some commonly prescribed heart, blood pressure, or asthma medications, as well as some over-the-counter and herbal remedies for coughs, colds, or allergies, can disrupt sleep patterns."
Read 8 tweets
3 Jul 19
THREAD // Quitting my job at 25

Ever since graduating college and working at a traditional 9-5, I hated many aspects of Corporate America including:

-Commutes
-Bad managers
-Performance reviews
-Pointless meetings
-Office politics
-Lack of control over my schedule
I quickly realized that I wanted to achieve financial independence so that I could walk away from a traditional job altogether.

However, starting at $0 it would take me ~16 years to hit F.I. (25x ann expenses) even with a 50% savings rate (assuming 5% ann. returns)
While ~16 years is much shorter than the traditional working period of 40-45 years, I still wasn’t thrilled about the idea of working at a corporate job for a little over a decade to achieve financial independence.

I wanted freedom sooner.
Read 8 tweets
19 Jan 19
THREAD // Advice on Saving & Investing in Your 20s

1. When you’re just starting out, focus on becoming an income machine, not an investment guru.

2. Don't obsess over finding your passion. Instead, master some skill, interest, or knowledge that others find valuable.
3. Once you do start making serious money, resist the temptation to blow it on lifestyle upgrades.

4. Outside of your day job, become a voracious learner.
5. Aim to minimize the “big three” expenses of housing, transportation, and food. Get these three under control and you can slip up in other areas (entertainment, dining out, etc.) and still not break the bank.
Read 7 tweets
1 Jan 19
THREAD // Life is about finding fulfilling work, not saving up enough money to never work again.

When I first discovered the concept of early retirement (save up enough money in 10-15 years to never work again), I thought it was the solution to lasting happiness and bliss.
I hated the idea of working 40 hours per week in a cube for 40 years doing work I found pointless, so stacking up enough savings to never need a cubicle job again seemed like a great idea.
But the more books, articles, podcasts, and videos I consumed by people who had actually quit the rat race at a young age, the more I noticed a trend: each of these people experienced a "void" in their life.
Read 16 tweets
9 Dec 18
THREAD // Life is about finding fulfilling work, not saving up enough money to never work again.

When I first discovered the concept of early retirement (save up enough money in 10-15 years to never work again), I thought it was the solution to lasting happiness and bliss.
I hated the idea of working 40 hours per week in a cube for 40 years doing work I found pointless, so stacking up enough savings to never need a cubicle job again seemed like a great idea.
But the more books, articles, podcasts, and videos I consumed by people who had actually quit the rat race at a young age, the more I noticed a trend: each of these people experienced a "void" in their life.
Read 16 tweets
28 Nov 18
THREAD // Are savings or investment returns more important?

Short answer: savings in the short-term (<10 yrs) and investment returns in the long-term (>20 yrs)

Long answer: keep reading
Starting out, investment returns won't accelerate your net worth growth much.

A 7% return on $1,000 is only $70.

A 7% return on $10,000 is only $700.

Early net worth growth is purely dependent on how much of your income you can save.
Ex. Amanda, who saves $20k per year but only earns 4% ann. returns will have more after 15 years than Ashley, who saves $15k per year and earns 7% ann. returns.
Read 13 tweets
5 Nov 18
THREAD // 7 lessons from 7 mentors that have changed my life

1. Great relationships and great wealth are both a product of compound interest. The serious returns come from consistent investments made over the course of many decades. (Naval Ravikant)
2. The best source of new business is the work on your desk. To acquire new clients, please the ones you have. To grow your following, focus on writing a great post today. To get promoted, do your best work on your current project. (Charlie Munger)
3. The relationship between ‘talk’ and ‘work’ is that one kills the other. The more time you spend talking, the less time you spending doing the work. When actively working on a project, focus on the work. You can talk about it and promote it once it’s finished. (Ryan Holiday)
Read 8 tweets
24 Aug 18
THREAD // A collection of my favorite quotes from "The One Thing" by Gary Keller:

"It is not that we have too little time to do all the things we need to do, it is that we feel the need to do too many things in the time we have."
"Success is actually a short race—a sprint fueled by discipline just long enough for habit to kick in and take over."
"Multitasking is a lie"
Read 10 tweets
10 Aug 18
Some musings on writing every day for over a year:

1. I write around 6am-8:30am each morning before leaving for work. This 8:30am deadline is a blessing in disguise as it forces me to focus deeply for a solid 2-2.5 hours in order to craft an article from start to finish.
2. When I first started, I feared that I wouldn't have enough ideas to write about. But once I started writing daily I became more observant in my everyday life as I was always on the watch for something interesting to write about. Now I have a backlog of 100+ article ideas.
3. Daily writing leads to clearer thinking. Writing forces you to express ideas and thoughts in ways that an audience can understand. It forces you to clear up any gaps in your own thinking.
Read 6 tweets