@sidseth96 and I created #TaglineRoulette for people in the planning and creative communities that want to connect and practice our craft by working on briefs that are fun, push our brains to think in unexpected ways and serve as a distraction during these challenging times. The idea is simple. Choose a famous tagline, pair it with a brand outside the category and create a strategy for the new brand and tagline combination which solves an actual business challenge and consumer problem.

One of the things I love most about our strategy community is the collaboration & sharing of information, knowledge & resources between peers that help us become better at our jobs.

With that in mind, I’d like to share some of my favorite strategy resources that have helped me! 1. Sweathead Facebook Group - bit.ly/Sweathead

A community set up by @markpollard to help people who think for a living practice how they think.

You can post questions, ideas, frameworks, videos, & articles that help people approach their work in better ways.