I realized after the fact this might be misinterpreted as "Didn't market, LOL" which is definitely not the case! Spent a ton of time trying to build awareness & pent-up demand before launch, just not in the most overt, traditional ways. Here's what I did:

https://twitter.com/82apps/status/1105522009763704832

I put up a Steam Coming soon page at the same time I announced the game, so any initial interest could immediately be 'locked in' via the wishlist system. I believe those wishlists are very important to accrue - seems to feed Steam traffic & boost day 1 sales.