Thread: So, about those blue images. We partnered with @2018ACASignup to try to help offset #ACASabotage around enrollment. Kinda impressed with how the whole thing worked. Here are some numbers:

6 national campaigns
29 state campaigns
21,853,777 reached on social media /1 Based on estimates of sharing, 5-10x as many people saw the images and messages via retweets and shares, bringing the potential audience on social media to somewehere between 100 million and 200 million pairs of eyeballs had a chance to see our messages. /2