The #ITVDebate will be more important than any forerunner because mainstream media is paying more attention to social media than ever before. You'll have to play to social media strengths to win in the public eye. Here's how Corbyn can do that.
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Keep it brief - Johnson's rambling, elevated lexicon approach is fine for after-dinner speaking but cannot be easily cut for effective bite-sized video. Waffle is ineffective in the soundbite world.
