$400K in monthly revenue.

Rise looks like a simple sleep tracking app - but under the hood, it’s running one of the most aggressive ad machines in the space.

Here’s how it really works: 🧵👇

(1/7) The onboarding does all the heavy lifting.

🧠 Deep, personalized sleep questions
📱 Asks to sync with Apple Health
🔔 Push notifications enabled early
💳 Ends with a hard paywall

No free usage.

No “explore first.”

By the time pricing shows up, you’re already invested.

2-year-old app.

$500K in monthly revenue.

Liven looks like a simple self-help app - but under the hood, it’s running one of the most aggressive ad machines across every channel imaginable.

Here’s how it really works: 🧵👇

(1/7) The onboarding is insanely long.

🧠 Dozens of mental health questions
👥 Floods of reviews and social proof
✍️ And yes - they ask you to sign your name before even seeing the product

It feels less like an app and more like a personal transformation commitment.

(2/7)

50K downloads.

$1M in annual revenue.

Noom looks like a simple weight loss app - but under the hood, it’s running one of the most aggressive ad machines across every channel imaginable.

Here’s how it really works: 🧵👇

(1/7) The onboarding is insanely longgggggg.

🔐 Signup required before proceeding
🧠 50+ questions on demographics, goals, health status

It feels less like an app and more like committing to a lifestyle reset.

(2/7)

3-year-old app.

$500K in monthly revenue.

Nibble looks like a simple learning app - but under the hood, it’s running one of the most aggressive ad machines across every channel imaginable.

Here’s how it really works: 🧵👇

(1/7) The onboarding is insanely long.

🧠 Your learning pattern
🎯 Your focus vs distraction levels
📚 How you usually study

It feels less like an app and more like a psychological investment.

(2/7)

$380K in monthly revenue

Beat Maker Pro looks like a rhythm app - but behind the sounds is a carefully-tuned machine built to convert.

Here’s how it really works: 🧵👇

(1/6) Onboarding feels like a game not a setup.

🎧 Opens with an intro and background beats

💳 Shows a 3-screen paywall
- Opens by explaining how the free trial works
- Shows the premium plans and what users unlock
- Finishes with a one-time offer framed as a reward

(2/6)

$100K in monthly revenue.

Solvo looks like a simple homework helper, but under the hood, it’s running one of the most efficient paid ad systems in the productivity space.

Here’s how it really works: 🧵👇

(1/5) The onboarding is short, but intense.

📸 Opens with feature slides that sell you fast
🔔 Notification prompt appears mid-way
👥 Then: “Join 1M people”
💳 And immediately a hard paywall

No fluff. No delay.

It’s designed to convert impulse traffic on first contact.

(2/5)

$300K in monthly revenue.

It looks like just another photo app.

But behind the filters is a funnel built to print money.

Here’s how it really works: 🧵👇

(1/6) Onboarding feels more like persuasion than setup.

📸 Opens with quick feature slides
⭐ Next: a nudge to leave a review on the App Store
💳 Then comes a soft paywall

Every screen is part of a story, not just a setup.

(2/6)

$1M in monthly revenue.

MOMO looks like another simple photo editor..

..but behind the filters is one of the sharpest acquisition systems you’ll ever see.

Here’s how it really works: 🧵👇

(1/6) Onboarding is simple but strategic.

📝 Opens with terms & conditions
📸 Followed by slides showcasing key features
⭐ A rating prompt appears next

It’s smooth and fast, users see value within seconds, before the app even asks for anything in return.

(2/6)

$80K in monthly revenue.

Fabulous looks like a simple habit tracker.

But under the hood, it’s running one of the most engineered onboarding funnels you’ll ever see.

Here’s how it actually works: 🧵👇

(1/7) The onboarding is long but personal.

📩 Sign in before you start + email verification
🏋️‍♀️ Questionnaire on fitness, goals, and interests with a plan
🧠 More questions on mental health and productivity

It feels more like a guided self-assessment than a setup screen.

(2/7)

$90K in monthly revenue.

Grit doesn’t just track habits - it monetizes motivation.

Here’s their psychology-first growth engine, broken down: 🧵👇

(1/6) Onboarding feels simple.

But it’s quietly doing four jobs at once.

🧠 Opens with feature slides
🎯 Asks about habits + goals
⭐ Pops a rating request mid-way
⚖️ “Good news / bad news” framing (problem → solution)

Every screen is designed to build emotional investment.

(2/6)

5-month-old app

$200K in monthly revenue.

Bible Widget looks like a simple scripture app, but under the hood, it’s running one of the smartest organic + paid systems.

Here’s how it really works: 🧵👇

(1/6) The onboarding is short but intentional.

🕊️ Starts with questions about your faith and goals
🔥 Mentions the daily streak system mid-way
🔔 Requests notification access for reminders
📱 Asks to add the widget to your Home Screen

Each step builds comfort before the ask.

(2/6)

4-month-old app.

$100K in monthly revenue.

Novelove is quietly climbing the charts fast with zero-friction onboarding, gamified reading loops, and relentless ad scale.

Here’s how they’re growing fast: 🧵👇

(1/7) You open the app → it immediately asks for notification access 🔔

Then a quick “Are you 18+?” check ✅

No tutorials. No sign-up. 🚫✍️

You’re in the library before you even realize it.

(2/7)

$400K in monthly revenue.

Cue looks like just another AI note-taking tool

But under the hood, it’s quietly building one of the most sophisticated capture + summarization systems in the market.

Here’s how it really works: 🧵👇

(1/5) The onboarding is short, but engineered.

💡 Starts with slides showing Cue’s superpower: instant summaries + key takeaways
⭐ Immediately prompts for App Store feedback (social proof loop)
🎥 Then requests camera + mic access
💬 Follows up with quick personal + work questions

7-month-old app.

$90K in monthly revenue.

Manna isn’t just a Bible app, it’s turning spirituality into a lifestyle.

Here’s how it’s scaling quietly (and intentionally): 🧵👇

(1/4) The onboarding is short but soulfully designed.

🐑 Opens with a sheep sound, instantly symbolic.
🧠 Asks about your faith journey and goals.
📅 Builds a personal plan based on your answers.
🔔 Requests notification access

Onboarding ends with a soft paywall

(2/4)

$600K in monthly revenue.

Paired looks like a simple relationship app, but under the hood, it’s built one of the most aggressive growth funnel in its category.

Here’s how it really works: 🧵👇

(1/5) The onboarding is short, but deeply intentional.

🧠 Forced sign-in
💑 Quick questions about you, your partner, and your relationship
🔔 Reminder permission (optional)
💡 Then, a short explainer about what the app does

After that, you’re taken straight to a soft paywall

(2/5)

$4M in monthly revenue.

Ladder looks like just another strength training app..

But under the hood, it has one of the smartest onboarding + retention machines in fitness tech.

Here’s how it really works: 🧵👇

(1/7) Ladder skips the friction and builds trust right away:

📱 Sign in before you can even see the app
🎥 3-part video intro explains what the app does and why it works
💪 Asks about your workout preferences
🏋️‍♂️ Instantly assigns you a “team”  turning setup into personalization

(2/7)

4-month-old app.

$200K monthly revenue.

On the surface, Notee looks like a clean note app.

Under the surface: one of the most aggressive growth funnels there is

Here’s how it really works: 🧵👇

(1/5) The onboarding is short and direct.

✅ Clear promise: “Capture, organize, summarize your notes automatically.”
❌ But instantly → hard paywall.
❌ No free trial.
❌ No guest mode.

If you want to use it, you subscribe upfront.

(2/5)

$900K in monthly revenue.

Noom looks like a friendly health coach..

..but under the hood, it runs one of the most aggressive onboarding → paywall → ads funnels you’ll ever see.

Here’s how it works: 🧵👇

(1/6) Onboarding is a marathon, not a sprint.

📋 50+ questions on demographics, personal details, goals & health status
🔔 Asks for notification access
🧩 Then it curates a personalized health plan

And just when you’re invested…

👉 You hit a hard paywall.

(2/6)

1-year-old app.

$500K in monthly revenue.

Visify looks like just another AI photo enhancer… but under the hood, it’s quietly scaling with a ruthless growth machine.

Here’s how it really works: 🧵👇

(1/5) Onboarding is sleek but strategic.

📸 Shows off features upfront
🆓 Hits you with a soft paywall + 7-day free trial
❌ Close it and still browse the app
🔗 Then asks to sync your photos

The flow creates curiosity before commitment.

(2/5)

$3M in monthly revenue.

Impulse looks like a simple brain training app..

..but under the hood, it’s running one of the sharpest acquisition machines in its category.

Here’s how it works 🧵👇

(1/6) Onboarding is long… but sticky.

👋 Mandatory sign-in required (high friction)
🎯 Questions on goals, purpose &  how much time the user is willing to commit
🔔 Asks for notification access
💸 Has a soft paywall

(2/6)

$2M monthly revenue.

Plantin looks like a simple “plant care” app.

But under the hood, it’s running one of the most calculated growth machines in its category.

(1/7) Onboarding feels premium.

🌟 Intro screens highlight core benefits
📲 Users asked to sign in or create an account
🚪 A soft paywall with a 3-day free trial appears upfront
👉 Skip it, and you still get access to the home screen + features.

(2/7)