@netflix DON'T MESS THIS UP!

You have one of the most unique opportunities to execute monetization on a global content platform ever.

DON'T TAKE A GENERIC ADS APPROACH!!!

My brain on how to think about ads from a customer and product first approach on Netflix. ... 🧵 1) Map out your customer journey. What are each of the decisions or states that a customer goes through that may provide unique opportunities for ads or other forms of monetization?

I get the "should I take this job?" question all the time mentoring.

This framework is where I start 99% of the time ->
docs.google.com/spreadsheets/d…

Feel free to copy the template & personalize...

👇Thread/ 1/ The key is to take stock of what's actually important for yourself before making any big decisions. Having 20+ inputs ensures that one shiny input about a job doesn't overshadow what's important to you.

Title, comp, and company buzz are often the shiniest of distractions

Your "burn out" may actually be depression.

It was for me.

I'm guessing it wasn't just me.

👇Thread/ 1/ It's a lot easier (and socially accepted) to say you are burnt out than it is to say you are depressed.

Burn out needs a break, R&R, vacation, a massage, calibration, etc.

Depression needs hard self-work, love, community, and time.