Mark Rober is a NASA engineer turned YouTuber with 23.5M subs

His latest video is a masterclass on effective storytelling on YouTube

Here's what makes his video so special that it got over 10M views in just 24 hours:

-Thread🧵- 1. The thumbnail and title

Before you even click on the video

you see a guy with a futuristic-looking flying object which immediately grabs your attention

The title says it's a drone which is gonna change "everything"

And people wanna know about the groundbreaking inventions

Growing on YouTube now is harder than ever

I spent the last 90 days figuring out what works on YouTube now

Here are the 5 video types that stand out the most and will grow your channel faster in 2023:

/Thread/🧵 1. Personal challenges

"I quit sugar for 30 days"
"I learned video editing in 30 days"
"I tried Jeff Bezos's morning routine for 30 days"

You have seen them all.

These are the things people want to do themselves.

If you try and show your learnings, you're in for a win.

• Curiosity
• Desire
• Intrigue

You need them to grab the viewer's attention

But how do you actually do it?

5 title and thumbnail frameworks that you can apply to get more views and grow your channel faster:

-Thread🧵- 1. Things about X that experts do but you don't

The thumbnail shows two contrasting images
• with a stunted plant
• And a bushy plant

Which grabs attention quickly

The title builds curiosity and promises that you're getting insider information

The main reason beginner creators fail on YouTube:

They just post videos but have no idea how YouTube works

Follow this 5-step strategy and you'll start seeing progress on your YouTube channel:

-Thread🧵- Beginner creators are often clueless about their content and make random videos.

Follow these 5 tips to create videos that will get traction faster:

Title and thumbnail are the fundamental elements of good YouTube videos

Mater them and you can 100x the views on your videos

5 thumbnail and title frameworks that you can easily apply to get more views on your videos:

-Thread🧵- Good titles and thumbnails are not just about good graphic design

But they heavily rely on psychology

• Curiosity
• Desire
• Knowing your audience

Play a crucial role in making a good thumbnail and title

I've shared some examples from small channels that you can copy:

One of the common mistakes creators make on YouTube:

Recording videos on the next idea that pops into their heads

But it doesn't really work that way

Master this 8-step framework and you'll grow much faster on YouTube:

-Thread🧵- 1. An Ideal Audience Avatar

Before you record videos, you need to understand who's gonna watch them

If you don't know who's your ideal audience, you're shooting in the dark

Write down an ideal persona of 3-4 of your viewers

What's their age?
What do they do?
Where they live?

Titles are one of the easiest ways to 10x your YouTube channel

But many creators have no idea about what makes a good title

6 easy ways you can implement right now to write titles that rake in millions of views:

-Thread🧵- 1. Who is it for?

Is it for a

• beginner?
• married man?
• side-hustler?

This is an important question to answer before you can write the title or even record the video.

Go as deep as possible.

If you don't know who you're targeting, you'll target no one.

Creators put blood and sweat into creating YouTube videos

But they often rely on bad advice that hampers their growth

Not anymore

5 outdated pieces of advice that you should stop following to grow your YouTube channel:

-Thread🧵- 1. An Intro Video

Intros are a luxury beginner YouTubers can't afford

Most YouTube videos have a sharp drop in retention within the first 30 seconds of the video

It's best to avoid intro videos if you're a beginner

Instead, aim to hook the viewer by telling what they'll learn

Starting a YouTube channel is easy

But growing it can often feel like an uphill battle

Follow this simple 8-step framework to supercharge the growth of your YouTube channel in 2023:

-Thread🧵- 1. An Ideal Audience Avatar

Before you record videos, you need to understand who's gonna watch them

If you don't know who's your ideal audience, you're shooting in the dark

Write down an ideal persona of 3-4 of your viewers

What's their age?
What do they do?
Where they live?

10 reasons why starting a YouTube channel in 2022 is one of the best investments of your time:

-Thread🧵- 1. Document

YouTube can be your personal documenting space

You can share life events with family and friends or just keep them private to yourself.

You may lose those family videos on your phone but you can get to keep them safe and share them with specific people if you want

1/3rd of the world's population is active on YouTube

But entrepreneurs find it way too hard to even get a tiny fraction of it

Master this 8-step framework and you'll grow on YouTube(I promise):

-Thread🧵- 1. An Ideal Audience Avatar

Before you record videos, you need to understand who's gonna watch them

If you don't know who's your ideal audience, you're shooting in the dark

Write down an ideal persona of 3-4 of your viewers

What's their age?
What do they do?
Where they live?

A YouTube channel is one of the most powerful assets in 2022

But most people are clueless about starting one

7 threads from 7 powerhouse creators to teach you the secrets to starting a successful YouTube channel:

-Thread🧵- 1. How to grow on YouTube

• Study creators blowing up now
• Be data-focused
• Prioritise better ideas

and more

https://twitter.com/209635114/status/1504452224730243076

Growing on YouTube is not hard

But the newcomers keep making the same fundamental mistakes

Avoid these 7 mistakes and your channel will definitely grow by 10x in the next 1 year:
(I promise)

-Thread🧵- 1. No Profile Pic & Banner

Your channel is the showroom of your brand

Profile pic and banner help you send the right message across

Put a bold banner and a clear bright picture of yourself or your brand

It will help your viewers identify you and help build a connection

With 9.2 M+ subscribers in a year,

Beluga is one of the fastest-growing faceless channels

You might think it's dumb luck but it's a genius strategy

Here are the tactics Beluga uses that get him over 10 M avg views per video:

-Thread🧵- 1. Initial push

Getting the first 1k subs is hard for YouTubers

Beluga used his existing channel to promote his new channel which helped him get the first subscribers

The YT algorithm takes time to do that. It's great if you can take advantage of an existing audience

Don't miss these 7 podcasts if you wanna effortlessly grow on YouTube

-Thread🧵- 1. The Colin and Samir show

Find out the growth strategies your favourite YouTubers such as MKBHD, Matt D'Avella, Mr Beast and many more

The top reason people don't start a YouTube channel:

The fear to show their faces

But new creators keep raking in views without ever using the camera

5 simple tactics that you can use to create amazing YouTube videos without ever showing your face:

-Thread🧵- 1. Record your screen

It's the easiest yet an effective way to start your YouTube channel

You can use software like

• Loom
• Scribehow
• OBS studio

to record your screen.

But just screen recording can look boring

Use these other methods to enhance your videos↓

The single most misleading advice for a new Youtuber :

Just start publishing

With more than 52 M creators worldwide, you need something better to stand out

7 tips that will help your content stand out on YouTube even if there are 100 other channels in your niche:

-Thread🧵- 1. Have Patience

I know it sounds generic

But even if you make your best video today, it may not get views immediately

The algorithm can sometimes take a year to promote your video

That's why it's important to have a long-term mindset while growing a YouTube channel

5 simple steps to uncover your YouTube niche and attract the audience that will support you for life:

-Thread🧵- 1. What Are Your Top 5 Interests?

If you're a person who doesn't want to limit yourself to one topic then is a must-step for you

Write down up to 5 topics that you want to cover and 5-10 ideas for each topic

Make those 50 videos and you will gain much better clarity

10 things I know today that I wish I knew yesterday🥲:

1. The pile of clothes on your chair isn't going anywhere on its own. 2. Your room will be messier today than it was yesterday (Unless you clean it).

People are Emotional Fools

Understand the human psyche and they will binge-watch your videos for hours

7 emotional triggers that your favourite YouTubers use to create viral videos:

-Thread🧵- 1. The Curiosity Gap

This is the most commonly used trick that good YouTubers use

Most good thumbnails create a curiosity gap

e.g:

I read 300 money (huge number) books to find out these 4 (small number) lessons

Tells the viewers that they just need to know these 4 lessons

YouTube offers the largest market for brands and creators

But growing a YouTube channel often feels like rocket science

Follow this simple 8-step framework to make it big on YouTube:

-Thread🧵- 1. An Ideal Audience Avatar

Before you record videos, you need to understand who's gonna watch them

If you don't know who's your ideal audience, you're shooting in the dark

Write down an ideal persona of 3-4 of your viewers

What's their age?
What do they do?
Where they live?