ChatGPT just stole Netflix's SEO expert.

Claude is offering $320,000/year for an SEO Lead.

Why are all these AI companies desperately acquiring SEO talent? It's pretty simple actually.

And it's the exact same reason SEO Stuff is coming off yet another record month (see my pinned tweet).

seo-stuff.com

Let's start with the ChatGPT hire.

The person they brought on spent a decade at Netflix before getting scooped up.

She joined OpenAI to focus on growth and acquisition for ChatGPT across web and search.

It has only been a couple of months but the results are already starting to speak for themselves.

7+ figures in revenue added.

Anthropic is now looking for an SEO Lead to work similar magic.

In their job description, Anthropic says they want someone to:

- Own technical SEO
- Own organic strategy
- Help define how they show up as “search gets reinvented by AI”

There is a reason all these AI companies are specifically looking for SEOs all of a sudden.

I mean, it's not like Anthropic doesn't already have massive brand awareness, built-in distribution and direct user demand.

And yet, they’re explicitly investing in SEO.

Why?

Well, simply put, it's because AI systems still depend on the web to discover, validate and contextualize information.

LLMs inherit trust from the same infrastructure SEO has always optimized.

Don't get me wrong, visibility today happens across Google Search, Google AI Overviews, Gemini, ChatGPT, Perplexity, Claude, etc.

No one is denying that the playing field has expanded.

But all of those systems still rely at their core on crawlable pages, authority signals, structured content, freshness, clear entities and external corroboration.

That’s SEO, just applied to slightly more surfaces.

We used to all sort of get that if you don't rank well in Google, you don't get search traffic.

Well, the same evolved version of that is still true.

If AI systems don’t understand you, they don’t recommend you.

And if Google doesn’t trust you, AI systems don’t see you in the first place.

SEO Stuff (seo-stuff.com) works because it’s built around how both layers operate.

It is all about making brands eligible to be surfaced using the same sound systems that helped businesses get traffic from Google.

At this point, even AI-native companies like Anthropic and OpenAI know that Search is still the discovery layer and AI is just the interface.

Everything we’ve learned over the last few months points to the same truth:

AI visibility follows SEO fundamentals, structure, clarity and freshness.

That’s exactly what SEO Stuff's plans are designed for.

Let's start with the Gold Plan:

seo-stuff.com/gold-plan-pack…

- Authority-first setup
- Easily-extractable content
- Clean structure
- DR50+ backlinks from sites getting real traffic and already appearing in AI search
- Built for Google + AI simultaneously

Then there's the SEO Stuff Premium Content Bundle.

seo-stuff.com/premium-conten…

- Deep topical coverage
- Question-based structure
- Comparison and buyer-intent content
- Designed for AI reuse

Together, they turn your site into something AI systems can actually use.

When the company building one of the world’s most advanced AI models is hiring an SEO Lead, the message is clear: SEO is foundational.

Ditto for OpenAI stealing Netflix's SEO expert.

The winners going forward will be the clearest, most trusted and most structurally sound brands.

And that’s exactly what SEO Stuff was built to deliver.

If you want to understand how to stay visible across Google, ChatGPT and whatever comes next just follow + RT + reply with "AI SEO" and I'll DM you some cheat codes.


Also, Google just filed a huge lawsuit that reveals how AI search actually works:

https://x.com/alexgroberman/status/2018336230312976450

A new report explains exactly how ChatGPT answers questions.

It also reveals why some brands keep getting mentioned in AI answers while others never do.

First, let's get this out of the way: ChatGPT doesn’t work the way people think it does.

For any serious business question, it runs a multi-stage search and filtering pipeline.

A recent deep teardown of ChatGPT’s retrieval system by David McSweeney (link below, because you should really read the whole article) breaks this down into 7 distinct stages.

Understanding them explains almost everything about AI visibility and why SEO Stuff (seo-stuff.com) has been so effective for customers over the past year.

Stage 1: Query classification.

Before the “big AI model” does anything, a tiny classifier sees the query first.

Its job is simple:

Can this be answered from memory?

Does it need a simple search?

Or does it require complex, multi-step search?

Anything involving:

Choosing a service

Comparing tools

Evaluating providers

Making a purchase

Almost always triggers search.

So if your site doesn’t appear in search at all, you never enter the AI pipeline.

This is why SEO fundamentals still decide whether AI ever sees you.

(See my post from yesterday for more on this.)

Stage 2: Search planning.

Once search is triggered, a second model takes over.

Its job is to decide what to search for, not to answer your question.

It generates:

Traditional keyword-style searches

Longer, intent-weighted semantic searches

These are designed to capture angle.

For example, not just “running shoes” but “best running shoes 2026 durability comfort reviews”

If your content only targets broad keywords and doesn’t cover intent angles, you don’t match these searches.

This is why shallow pages fail even when they “rank.”

Stage 3: Candidate page selection (Gate #1).

From those searches, ChatGPT pulls dozens of pages.

Then it starts cutting aggressively based on:

Titles

Descriptions

Apparent relevance

Trust signals

Diversity

Most pages are discarded immediately.

Authority, backlinks and brand signals decide whether your page even gets considered.

This is why trusted domains keep showing up in AI answers and unknown sites don’t.

Stage 4: Fetching pages (Gate #2).

This is the most brutal stage.

ChatGPT fetches pages in parallel with hard time limits.

If your site is slow:

Your page gets truncated

Or dropped completely

Speed is no longer about UX alone, mind you.

It determines whether your content even reaches the AI system.

Stage 5: Chunking and semantic scoring.

ChatGPT does not read your page, but rather it splits it into chunks.

Then it scores those chunks against the intent of the query.

Only the highest-scoring chunks survive.

This is why structure and formatting are no longer optional.

Stage 6: Final page selection.

Now the system has:

10–20 candidate pages

One high-scoring chunk per page

It selects 3–5 pages for “deep reading.”

Everyone else is out.

They might appear as a source badge, but their content is not used.

So AI answers are built from a very small pool and being “kind of relevant” isn’t enough.

Stage 7: Mix-in and final generation.

Only now does the large model generate the answer.

It uses:

Extracted chunks

Trusted summaries

Reviews

Reddit

News

Maps

The wording changes every time, but retrieval does not.

If you didn’t make it through the first 6 stages, the final answer never includes you.

All of which is to say, ChatGPT is not some kind of voodoo magic.

The whole thing is retrieval plus synthesis.

And retrieval is deterministic.

If AI can’t:

Find you

Fetch you

Extract you

Trust you

You won't be surfaced.

SEO Stuff was built to pass every stage of this pipeline.

The Gold Plan:

seo-stuff.com/gold-plan-pack…

Creates high-intent pages that:

Match real decision queries

Surface extractable chunks early

Use question-based structure AI can lift

The Premium Content Bundle:

seo-stuff.com/premium-conten…

Builds the topical coverage that:

Matches fan-out searches

Increases selection odds across many angles

Keeps your brand appearing repeatedly

The Premium Backlink Bundle:

seo-stuff.com/premium-backli…

Strengthens trust so your pages:

Enter the candidate pool

Survive early filtering

Look safe to cite

AI search hasn’t replaced SEO so much as it has made good SEO even more important.

If you want cheat codes for building pages that survive all 7 stages and actually get picked in AI answers:

RT this, follow me, and reply “AI SEO Cheat Codes.”

You must do all 3 for the DM.


Google just revealed how to increase AI search traffic:

https://x.com/AlexGroberman_/status/2008214117577093216

A recent study of nearly 30,000,000 ChatGPT prompts revealed how to boost AI search traffic to your website.

It also showed that ChatGPT click-throughs have *TRIPLED* (3x).

First let's start with what the report said.

ChatGPT search behavior is blowing up.

We saw this with SEO Stuff (seo-stuff.com) customers all Q4, too.

According to Bain & Company’s market intelligence (via Sensor Tower), ChatGPT prompt volume jumped nearly 70% in the first half of 2025.

And it has grown significantly more since then.

ChatGPT is pretty obviously the next generation of search behavior, and you're going to need to adjust to it sooner rather than later.

Now to cut off the inevitable criticism: I'm not saying it's bigger than Google now.

It's not.

But there is a very clear trend line here.

And you don't need to choose one or the other.

SEO Stuff (seo-stuff.com), for example, builds for both (albeit in slightly different ways).

Some other interesting notes from the data:

1. Within that 70% growth I mentioned earlier, shopping-related prompts grew from 7.8% to 9.8% of all ChatGPT searches and showed a 25% category gain.

People aren’t just asking ChatGPT about random facts anymore.

They're also asking:

What’s the best serum for dry skin

Best coffee machines under $200

Top SaaS tools for project management

What are the best sneakers for arch support?

ChatGPT, Perplexity and Google AI Overviews are now shopping assistants.

And the assistants are starting to act like search engines.

2. Click-throughs tripled.

Between March and June, ChatGPT click-throughs tripled, from around 100,000 to 300,000, and the average CTR jumped from 2.2% to 5.7%.

That means users aren’t just reading answers anymore, they’re clicking the cited brands.

And because OpenAI is quietly increasing the number of live links inside ChatGPT responses, visibility now directly drives traffic, not just brand mentions.

To be clear again, I'm not saying this is at Google levels yet.

Google is still top dog.

But why not optimize for both?

Especially when you have something like SEO Stuff's Gold Plan (seo-stuff.com/gold-plan-pack…) which does just that?

3. The old playbook no longer works the same.

Traditional SEO still matters a lot, but AI search operates differently.

Google ranks based on keywords, backlinks, and technical optimization.

ChatGPT and Perplexity rank based on structured clarity, freshness, and factual trust.

They don’t “crawl” like Google, they ingest, extract, and summarize.

This means messy pages, useless blogs, or unstructured content won’t make it in.

To be visible, you need machine-readable, quotable, citable content.

Which is exactly what SEO Stuff's Premium Content Bundle (seo-stuff.com/premium-conten…) was built for.

4. How to actually show up inside ChatGPT before Valentine's Day 2026.

Most brands stop at “you should optimize for AI.”

Let’s talk about how.

Step 1: Create content AI can lift directly.

Use question-based H2s that match conversational phrasing:

“What is the best moisturizer for dry skin?”

“What are the top Christmas laptop deals?”

“Which project management tools work best for remote teams?”

Follow each question with a 2–4 sentence answer in factual, declarative language.

AI assistants extract these directly.

Step 2: Add a TLDR block at the top.

LLMs prioritize summaries, lists, and key takeaways.

Add a short paragraph or numbered list at the top of every blog or product page.

ChatGPT and Google AI Overviews often quote this verbatim.

Step 3: Keep pages fresh.

Recency is one of the strongest AI ranking signals.

Gemini and ChatGPT weigh content freshness within the last 90 days.

Update core pages and add timestamps.

A simple “Updated November 2025” tag can boost your AI visibility.

Step 4: Build machine-readable trust signals.

AI systems reward clarity and transparency:

Schema markup (product, organization, FAQ)

Visible refund and support policies

Consistent entity data across your domain

Clean HTML

These are eligibility signals for AI citations.

Step 5: Balance authority with accessibility.

If your content reads like an ad, AI will ignore it.

If it reads like factual guidance, AI will quote it.

Step 6: Build topical coverage.

AI assistants identify authority by coverage density, not one-off posts.

If you sell skincare, go beyond:

“Best moisturizers for dry skin.”

Add supporting pages like:

“How to choose fragrance-free moisturizers”

“Best hyaluronic acid serums 2025”

“Moisturizer ingredients that actually help barrier repair”

When those internal links connect, AI recognizes you as a primary source.

5. Why now matters.

Bain’s report shows shoppers are already using ChatGPT for product discovery, and clicks from ChatGPT answers are up 200%.

This Valentine's Day will be the 1st where AI assistants drive measurable traffic and sales.

The next 30 days are your window to update content because ChatGPT’s retrieval layer is training right now.

If you're not visible by end of January, your competitors will be.

How SEO Stuff helps you get there.

SEO Stuff Gold Plan

seo-stuff.com/gold-plan-pack…

10 long-form articles

3 DR50+ backlinks

Schema, TLDRs, FAQs, freshness cycle

Optimized for ChatGPT, Perplexity, Gemini, AI Overviews

Great for instant Google + AI dual visibility.

SEO Stuff Premium Content Bundle

seo-stuff.com/premium-conten…

60 comparison and shopping-intent articles

Question-based headings

Conversational phrasing

Freshness updates + internal linking

Great for category-level authority and AI discovery.

Together, these 2 plans make your site fully AI-indexable, citation-ready, and structured for every assistant.

They hit the 3 pillars of AI Search Optimization:

Visibility

Trust

Structured data

ChatGPT use grew 70% in the first half of this year.

Shopping prompts doubled.

Click-throughs tripled.

People are not just experimenting with AI anymore.

Brands showing up today are the ones with structured, fresh, trustworthy content.

Now is the time to make sure ChatGPT can see, understand, and cite you.

If you want your brand cited inside ChatGPT, Perplexity, and Google AI Overviews before the holiday spike, Follow + RT + reply “SEO Stuff Cheat Codes.”

You must do all 3 for the DM.


Here is what this system did for one very popular health supplements e-commerce brand:

https://x.com/AlexGroberman_/status/2006405869030805986

I’m confused as to why everyone isn’t taking advantage of the easiest way to get traffic + sales from ChatGPT right now.

I touched on it Monday, but a recent study highlighted a key method SEO Stuff (seo-stuff.com) has been using to get customers cited across both ChatGPT and Perplexity.

Let’s go over it again so you can take advantage and boost those Q4 sales numbers.

But before we delve into the details…

If you want a few cheat codes for getting cited in ChatGPT within the next 30 days, just RT this + follow me + reply with “AI Search” and I’ll DM you.

You must do all 3 for the DM.

Alright, let's get into it.

A lot of B2B companies I see on here still seem to treat their site blog like an afterthought or a place for announcements or recycled press releases.

This completely ignores the fact that vendor blogs are quietly becoming one of the most cited sources in ChatGPT, Gemini, Perplexity, and Google’s AI Overviews.

There's a reason why so many SEO Stuff customers who started with a Gold Plan (seo-stuff.com/gold-plan-pack…) follow it up by purchasing Premium Content Bundles (seo-stuff.com/premium-conten…) on a monthly basis.

When done correctly, the content offers a massive boost.

Let's get into the data that backs this up.

Rankscale’s recent study (check my post from this week for more on this) analyzed thousands of commercial queries like:

“Best CRM tools for small business”

“Top cybersecurity vendors 2025”

“Best online course platforms”

They did this across ChatGPT, Gemini, Perplexity, and AI Overviews.

The results showed a very solid portion of citations did not come from tech magazines or directory sites, but rather they came directly from company blogs.

We’re talking about Thinkific, LearnWorlds, Monday, Pipedrive, HP, and more all being cited directly inside AI responses.

These were not guest posts.

They were not paid PR placements.

They were their own blog posts.

Here’s why this is happening:

AI engines need structured, factual text.

Vendor blogs, when they are done right, are packed with clean HTML, lists, and schema, which makes them ideal for extraction.

There’s a gap in neutral comparison content.

A lot of third-party publishers are not producing detailed, product-to-product breakdowns for various specific niches.

As a result, AI systems grab whoever does.

The algorithm doesn’t care about bias, only clarity.

If your page says “The 7 Best CRM Tools (We Ranked Them by Integration, Support, and Pricing)” and it is structured well, AI doesn’t know or care that it’s written by a CRM vendor.

Freshness matters a lot too.

Gemini and ChatGPT's search often prioritize content updated more recently.

I discussed this in depth a few days ago for anyone who wants to review the study that confirms this.

Company blogs refresh faster than media outlets who cover certain niche topics once a year, so they win by default.

So what does all this mean?

If you’re in SaaS, tech, or any B2B vertical, your blog isn’t just content marketing anymore.

It’s your entry point into AI search visibility.

Every “best of” or “comparison” post you publish trains AI models to associate your brand with your category.

You’re literally teaching the next generation of search engines to trust you.

The ones who start now will own their category in 6 to 12 months.

The ones who wait will be buried under competitors’ content that’s already been indexed, cited, and reinforced.

This entire shift is exactly what SEO Stuff (seo-stuff.com) was built around.

Just think about the most popular packages:

The Gold Plan

10 long-form, snippet-optimized articles + 3 DR50+ backlinks.

Each piece designed to rank for high-intent “best” and “top” searches, the ones AI engines reuse most often.

Includes AI-readable formatting (clean HTML, FAQs, H2 questions, and TL;DRs).

seo-stuff.com/gold-plan-pack…

The Premium Content Bundle

60 comparison-style articles crafted in the exact format Rankscale found being cited in ChatGPT and Gemini.

Each one structured for both Google and AI Overview extraction, with clean data blocks, FAQs, and internal linking.

seo-stuff.com/premium-conten…

Together, they do 3 things no other “SEO package” does:

Turn your vendor blog into an AI citation engine

Build authority that compounds across both Google and ChatGPT

Generate traffic that converts from both search layers

The name of the game these days is teaching AI to see your brand as the authority.

And the brands already doing it, quietly, through their own blogs, are the ones getting cited, summarized, and surfaced by every AI system.

The next wave of search is not who ranks first in Google, although this is still a great way to make money now, but rather it is who trains the AI first.

SEO Stuff (seo-stuff.com) was built to make that happen.

And if you want a few cheat codes for getting cited in ChatGPT within the next 30 days, just RT this + follow me + reply with “AI Search” and I’ll DM you.

You must do all 3 for the DM.


I've been posting SEO Stuff case studies every few days. Here is the most recent:

https://x.com/AlexGroberman_/status/1992997960972706193

30% of ChatGPT results share one common characteristic that you could *easily* apply to your site to get more visibility + traffic.

No new expenses. No need to hire anyone.

It doesn't get any simpler than this.

And it just so happens SEO Stuff (seo-stuff.com) has been doing this for the last 6 months for our customers.

(Which probably explains why 80% of customers are so happy with their results that they come back for multiple purchases.)

Before we get into it though...

If you want some free cheat codes for landing free traffic from ChatGPT within the next ~30 days, just RT this + follow me + reply with "ChatGPT SEO" and I'll DM you.

You must do all 3 or the DM.

And make sure you check out the Gold Plan (seo-stuff.com/gold-plan-pack…) - there is a reason it is the best-selling SEO Stuff package for businesses across e-commerce, B2B SaaS, education and the agency space.

Alright, everyone is obsessing over entity SEO, backlinks, and freshness signals.

All important.

But a new study from Nectiv just revealed one of the simplest, most overlooked ways to get cited inside ChatGPT.

Tables.

Yes, tables.

Nectiv analyzed thousands of ChatGPT citations and compared them against Google search results.

The findings were impossible to ignore:

ChatGPT results contained tables 2.3 times more often than Google results.

Nearly 30 percent of all ChatGPT citations contained at least one element.

Only 12 percent of comparable Google results included tables.

This confirms what we have been seeing internally at SEO Stuff for months:

ChatGPT favors structured, scannable, comparison-driven content.

Tables are one of the strongest formatting signals you can give it.

Let’s break down why this matters.

1. ChatGPT citations heavily rely on extractability.

LLMs do not read your entire page like a human. They extract chunks.

When your content contains tables, you are giving the model an extremely clean, structured block that:

Highlights differences

Surfaces key attributes

Creates a single source of truth

Reduces ambiguity

Mirrors how LLMs summarize

This is why comparison tables outperform paragraphs and bullet lists for AI citations.

2. Tables map directly to how LLMs answer commercial questions.

Queries like:

“Best payment processors for small business”

“X vs Y vs Z laptop differences”

“Top CRM tools with pricing breakdowns”

These require structured comparisons. So LLMs look for structured comparison content.

Tables are the clearest format for that.

3. This aligns with every major study released in 2025.

Rankscale found that the majority of AI citations come from:

Vendor comparison posts

Best of lists

Product vs product breakdowns

Profound discovered that ChatGPT has moved fully into an entity-structured output layer, tagging brands and comparing features more explicitly.

SEO Clarity found that AI extractability correlates with visibility more than backlinks alone.

Bain found that shopping queries on ChatGPT have doubled and users click links at 2 to 3 times the rate they used to.

All of these trends point to the same thing:

Comparison content wins.

Structured content wins.

Tables win.

4. So what should you do right now?

If you want citations inside ChatGPT, Perplexity, Gemini, and Google AI Overviews, your content must include:

Table-based comparisons

Multi-column breakdowns (features, pricing, pros, cons)

Clear attributes for each competitor

High-level TLDR at the top

Question-based H2s

Clean HTML

The brands that adopt this format early will own category definitions inside AI search.

5. This is exactly why SEO Stuff customers outperform others.

Every Gold Plan and Premium Content Bundle already includes table-ready layouts because comparison formats are the fastest way to earn AI citations.

SEO Stuff Gold Plan

seo-stuff.com/gold-plan-pack…

10 long form comparison articles
3 DR50 plus backlinks
Every page structured with TLDRs, question-based H2s, and extractable data blocks

These give AI engines structured content they can quote instantly.

SEO Stuff Premium Content Bundle

seo-stuff.com/premium-conten…

60 comparison articles
Built with comparison tables, factual summaries, and clean HTML
Optimized for ChatGPT, Perplexity, and AI Overviews

These create the volume of structured content needed to train LLMs to associate your brand with your category.

If ChatGPT is going to show tables nearly 30 percent of the time, and Google only 12 percent of the time, the brands that publish structured tables first will dominate AI search faster than anyone else.

Tables are not the whole game, but they are one of the clearest, easiest, highest impact formatting upgrades you can make.

The companies that move early will own the next era of commercial search.

And if you want some free cheat codes for landing free traffic from ChatGPT within the next ~30 days, just RT this + follow me + reply with "ChatGPT SEO" and I'll DM you.

You must do all 3 for the DM.


Here is the easiest free method to get traffic and sales from ChatGPT and Google AI Overviews right now:

https://x.com/AlexGroberman_/status/1991537397755179220