I scaled my agency from 113K/m → 426K/m in 19 months

Here are 15 mistakes that cost me millions (& how to avoid them): 1. Spent 20K/m on a downtown office when our clients didn’t care -- they only cared about results

2. Charged 3500/m while competitors charged 30K/m because I didn't believe I was worth more

3. Tried to work with clients who weren't didn’t have an immediate problem to solve

I scaled my agency from 113K/m to 426K/m in under 2 years

• 217 Enterprise Clients closed
• Spent 650K on ads
• Collected 4.2M in cash upfront

Here's exactly how I did it: 1. I stopped trying to scale with more clients

The math didn't work

To hit 400K/m with 2-3K/m clients I'd need 160+ clients

Managing that many relationships is impossible

I realized more clients = more misery

So I made a decision

Charge more money not get more clients

Higher prices not more volume

I spent over $650K on ads and signed 217 Enterprise Clients for my agency.

Here are 3 things I learned, and I'm saving the most important for last:

(+ a GPT prompt to make your agency's ads 10X more effective, no comment or RT needed)

A thread 🧵 First - never use a guarantee in your ads.

Here's why: When you lead with your guarantee, you attract broke and skeptical prospects.

They're only booking a call because of your guarantee, not because they value what you do.

Think about it - clients that can pay 10K a month aren’t buying because of a risk reversal.

They want the service to work.

And when you focus heavily on guarantees, you're actually making them focus on the fact that what you do might not work.