Engagement bait: Yes or No?

In most cases, No.

In these examples I'll show you next, Yes.

Here are 4 examples of "engagement bait" done right: Before diving in, my take:

Engagement bait is OK as long as:

- It has a clear purpose (for example, audience research)
- And it's done with a balance

Having that said, let's dive into the actual examples 👇

What if I told you it's possible to grow an audience on Twitter by just investing 35 minutes a day?

Here's how (highly tactical thread incoming): The biggest pain point when I ask people why aren't they tweeting is

"I don't have time"

But being active on Twitter is too valuable to be left aside.

We can all try to spare 35 min per day.

Let me show you the best way to use that time to grow on Twitter 👇

Why I killed my daily newsletter

This is not a "look at these amazing results" thread.

This is a "look at how I failed and what I learned from it" thread.

Transparency time for The Steal Club: If you were around The Steal Club recently, you must have noticed my daily email experiment.

It worked fine, I was getting good feedback...

but it didn't work for me.

You are making a fatal mistake with your content.

You are ASSUMING what your audience wants when you should be STEALING it.

Here's a 2-minute guide on how to do it: Common creator mistake: Creating content based on your own assumptions.

Sometimes, you'll be right.
Most of the time, you won't.

So, how can we create content that resonates?

Two paths:

One works if you already have an audience. The second works even if you don't have one 👇

I stole 9 unconventional newsletter growth strategies from the top creators in the industry.

If you are struggling to grow your email list, read this: #1 - The newsletter ad break

Newsletter plugs are often found after a tweet or as the final tweet of a thread.

Not for @abhishekshah173.

This was the first time I saw a "newsletter ad break" in the middle of a thread. Kinda like a newsletter ad.

Smart!

If I wanted to build a Twitter Audience in 2023

these are the 5 strategies I would follow

and the 5 creators I would steal them from: What to steal?

The content strategy from @thejustinwelsh

Why?

It’s simple. It’s effective. And it clearly works.

He added 256,700+ new followers in just 2022:

https://twitter.com/thejustinwelsh/status/1609902577663070208

Making money as a creator.

4 actionable ideas you can implement today: Creators are experts at getting attention.

But likes and followers don’t pay the bills.

Money does.

In this thread, we’ll go through 4 different monetization tactics that top creators use to make money 👇

3 content creation hacks
3 minutes to learn (or less)
3 hours you can save this week with your content: 🕵️‍♂️ Use advanced search to get inspiration from top creators

1) Go to the Twitter search bar

2) Type: "from:username min_faves:1000”

That will bring up all the tweets from that user with over 1000 likes.

Pick a few to steal from and adapt the idea to your own niche.

I write hundreds of tweets every month. For me and for my clients.

If I had to do it from scratch, that would be impossible.

So what’s the secret?

I have a system in place to speed up content creation.

A system that allows me to write 30+ tweets in under 1h.

This is it: 1/

There are two elements that you need for this:

- A core content idea (I use The Creator Grid, link below)
- A proven template (extracted from my personal Swipe File)

But what is this Swipe File?

A tactical guide to steal followers.

If you are struggling to get your first 1,000 followers on Twitter, read this: Does this sound familiar?

You log into Twitter.

You have a couple of good tweet ideas. You feel pumped about them.

"This is going viral for sure"

You post them and...crickets

🦗 🦗 🦗

I stole 10 newsletter growth strategies from the top creators in the industry.

If you are struggling to grow your email subscribers, read this: #1 - The Teaser

Maybe you've been reading a Twitter thread, and before the juicy part comes, the author tells you to keep reading on their website.

Most of the time, you follow that link. The teaser worked.

Here’s an example of this on Twitter by my pal @OzolinsJanis
👇

I've built a 41,000+ audience (several platforms) over the past 2 years.

Here are 9 things I wish I had known before I started: 1/ Your content won't be unique starting out, and that's fine.

Don't let the fear of not being original paralyze you.

You first imitate. Then assimilate. With time, you will find your own voice.

They say content is king.

I disagree.

To me, Format > Content

It doesn't matter how awesome your content is if people can't get to consume it.

Let me give you an example: Let's pretend these tweets have the same content.

And let's pretend you are scrolling through Twitter.

Which one would you 100% read and which one would you ignore?

Alex 🤝 Alex

My first visual collab thread, with no other than @AlexMaeseJ

From consumer to creator. 10 tips 👇

https://twitter.com/AlexMaeseJ/status/1525128807518130177

Plus, we are working on a Twitter 0 to 1 mini course.

"Another Twitter course?"

Yes.
And no.
We are working to make it as focused as posible.

Everything we know about Twitter compressed in just 1h.

5+1 ways to never run out of tweet ideas

If you struggle to publish regularly, open this: Coming up with content ideas is hard.

Doing it on a daily basis is even harder.

I struggled a lot with this, but I eventually found a working system.

Here's how I get my content engine started every day 👇

Validating, pre-selling, and building a digital product in 14 days.

A running thread of how I’m doing it.

Time for some building in public: ❌ Problem I'm trying to solve

From observation: Most Twitter threads are not bad content-wise.

They are just bad at drawing attention.

7 visual ideas that will change how you think as a creator.

#1 - Zoom out. It’s a marathon, not a sprint. #2 - "Don't try to build the greatest wall that's ever been built.

Focus on laying a single, expertly-placed brick.

Then keep doing that, every day"

I've landed a good amount of well-paid freelance gigs thanks to a combination of:

• My Twitter profile
• My content
• My personal site.

Zero asks for my CV.
Zero asks for my previous work experience.

Here's how I do it. A tangible step by step roadmap 👇 There are 3 core things that go into selling your services via your content:

#1 • Prove what you can do in public
#2 • Generate trust and point people to your site
#3 • Craft an irresistible offer

13 quick tips to instantly improve your tweets.

2 min read for a 10x impact: Keep tweets short.

If I were to start on Twitter all over again

These are the 5 tactics I would do

And the 5 creators I would steal them from: What to steal?

The strategy from @JustinSaaS

Why?

It’s simple. It’s effective. And it clearly works.

He added 14k+ followers in just 10 weeks

https://twitter.com/JustinSaaS/status/1470802313409605632

Audience defined in 8 tweets.

A visual thread: Audience → Accountability partner

Posting about something makes it real.

It not only allows you to gauge the audience's interest fast.

It's also a great way to put some "pressure" (the good kind) on your shoulders.