I recently retweeted a post from David Felton (@doritosyndrome) that really resonated with me. He wrote: Telling people “I work in advertising”: -Not actually very impressive. – No one cares. – People find ads annoying. 1/9 @doritosyndrome Telling people “I make brands famous for money”: - Sounds much cooler. – Understated rebelliousness. – You’re basically Don Draper. David’s tweet not only made me think, it also made me smile. 2/9