Andrea E. Niosi (she/her) Profile picture
Settler. University educator on unceded Kwantlen & Musqueam territories. Author of two Consumer Behaviour OERs. Open pedagogy & OER advocate.
Jun 13, 2019 10 tweets 4 min read
One of the things we discussed today in our #MRKT4201 IMC (marketing) class was ALLIES. How do we create them, where do they come from? Perhaps my favourite tool for this is the SPECTRUM OF ALLIES model available through Beautiful Trouble 👉🏼 beautifultrouble.org/principle/shif…