In 2014, GoPro had it all.

Worth $10B. Crushed every competitor. $2B in sales.

Today? They lost $9.8B. Stock fell 99%. Analysts predict bankruptcy in just months.

All because of ONE fatal decision.

Here's the story of GoPro's biggest business mistake (& how to avoid it): 🧵 Picture this:

2014. GoPro stock hits $93.85 per share.

Just 4 months after their $24 IPO, they were worth $11 billion.

Revenue was exploding. They owned 67% of the action camera market.

But that same day, CEO Nick Woodman made a decision that would destroy it all...

In 1982, Atari was America's fastest growing company.

But in 1984, they buried $21 MILLION worth of games in a desert and ran into $500M of debt.

Not because of competition or technology...

So...What happened? It's not what you think.

Here's the disturbing story of Atari: 🧵
It all started with a simple game called Pong.

When Atari first tested it in a Sunnyvale bar in 1972, the machine broke within days.

The problem? It was overflowing with quarters.

But this early success planted the seeds of their destruction...

In 2014, GoPro had it all.

Worth $10B. Crushed every competitor. $2B in sales.

Today? They lost $9.8B. Stock fell 99%. Analysts predict bankruptcy in just months.

All because of ONE fatal decision.

Here's the story of GoPro's biggest business mistake (& how to avoid it): 🧵 Picture this:

2014. GoPro stock hits $93.85 per share.

Just 4 months after their $24 IPO, they were worth $11 billion.

Revenue was exploding. They owned 67% of the action camera market.

But that same day, CEO Nick Woodman made a decision that would destroy it all...

In 2018, Crocs were the internet's biggest meme.

Mocked relentlessly. $200M in debt. Closing their last stores.

Then CEO Andrew Rees made ONE last desperate move no one had ever tried before.

Today, they're worth $10B+

Here's how the world's ugliest shoe conquered everyone:🧵 Back in 2018, Crocs was bleeding cash.

Stock price: $6. Closing 160 stores. $200M in debt.

Wall Street had written them off as a dead fad.

But here's where it gets interesting...

This man made $2.5 Billion from one tweet.

Meet Markus Persson.

• Built Minecraft in 2009
• Posted an unexpected tweet in 2014 out of frustration
• Microsoft replied and bought Minecraft for $2.5B

Here's the insane story behind the tweet that broke the internet: 🧵 It started in a cramped Swedish apartment.

2009. A lone programmer creates a blocky game with no backing, no team, no marketing.

Just raw code and imagination.

Nobody saw what was coming.

This is Ralph Lauren.

He didn't build a clothing brand, he built a fantasy and the world bought it.

Before anyone knew his designs, he sold an invented heritage with one audacious brand decision.

Here's how he tricked the world into believing he was American aristocracy: 🧵
It started in the Bronx, 1939.

Ralph Lifshitz was born to Jewish immigrants.

His father was a house painter. The family shared a cramped apartment.

Nothing suggested he'd become fashion royalty.

How did he transform into an icon of American elite?

REALITY DISTORTION FIELD is the most powerful yet ignored persuasion technique in history.

From Steve Jobs & Feynman to Bill Clinton, it was used to inspire nations, forge empires, and accomplish the impossible.

Here's what it is, how it works, and how to master it:🧵

(thread)
They called it "dangerous psychological warfare."

When Steve Jobs walked into a room, engineers who moments before said "impossible" suddenly believed they could defy physics.

This mysterious force created a trillion-dollar company.

But how does it really work?

Elon Musk runs SpaceX, Tesla, X, Neuralink, xAI, and The Boring Company—all at the same time.

For years, nobody knew how he did it.

But now Walter Isaacson, who shadowed Elon for a year, revealed Musk’s brutal, no-BS strategy...

Be prepared to have your mind blown... THREAD 🧵
Everyone assumes Elon Musk is a master multitasker.

He's not.

According to Isaacson, Musk is actually a "serial tasker" — the exact opposite of multitasking.

But what does this actually look like in practice?

This is André Michelin.

He didn't build a tire company, he built an illusion and the world bought it.

Before anyone knew his tires, he made himself a household name with one genius stunt.

Here's how he tricked the world into buying more tires by pretending to care about food:
France, 1900. Only 3,000 cars in the entire country.

The Michelin brothers had invented replaceable air-filled tires, but faced a critical problem:

Not enough drivers to buy their product.

What they did next would change the culinary world forever.

George Clooney famously rejected EVERY endorsement deal that came his way.

But in 2006, an unknown Swiss coffee company somehow got him to be the face of the brand for FREE.

No connections. No payments. No fame.

How did they pull it off? The story will blow your mind...🧵 Most celebrities jump at lucrative endorsement deals.

Not George Clooney.

For years, he maintained a strict "no commercial endorsements" policy, turning down millions from luxury brands that would've killed for his face on their campaigns.

But then something bizarre happened:

Warren Buffett rejects 99% of investment opportunities.

But this small furniture store owner from Nebraska convinced him to invest $60 MILLION in her business.

No connections. No ads. Not even able to read or write.

How did she do it? The story will blow your mind...

THREAD🧵
The world's greatest investor broke his own sacred rules.

No due diligence. No financial audit. Not even a property inspection.

Just a handshake with a woman who couldn't read or write.

But why would Warren Buffett throw his rulebook out the window?

OODA LOOP is the most powerful yet ignored decision-making framework in history.

Navy SEALs, pro athletes & presidents use it to make the most crucial decisions, win wars & bend reality.

Once you see it, you can't unsee it.

Here’s what it is, how it works & how to master it:🧵 In 1986, John Boyd changed warfare forever with ONE realization:

If you can make more effective decisions than the enemy, you'll win.

Because when you think about it, warfare is just made of individual choices made by individual people.

But this goes way beyond just warfare...

You’re not in control of your choices.

This Nobel Prize winner spent 44 years proving it.

He discovered a psychological flaw in the human brain.

Once you see it, you can't unsee it.

And you'll question every decision you've ever made: 🧵
Meet Daniel Kahneman:

• New York Times Bestseller
• Presidential Medal of Freedom
• Nobel Prize winner in Economics

After surviving the Holocaust, he became obsessed with understanding human behavior.

The most dominant entrepreneur in history wasn’t:

• Steve Jobs
• Bill Gates

It was a genius who revolutionized Hollywood, aviation, and engineering.

But then he vanished for 25 years. Here’s the dark story of America’s most insane billionaire: 🧵 Picture this: It’s 1906, Texas.

A drill bit inventor's son is born into wealth.

By 18, Howard Hughes was orphaned with a $1 million inheritance ($17 million today).

Most heirs would have lived comfortably.

Instead, he made a decision that shocked everyone:

In 2021, Bill Hwang made the most expensive mistake in Wall Street history.

Banks begged him to sell some stocks when prices crashed.

Hwang called it "unnecessary fear".

2 days later, he lost $20 billion and wiped out his entire fortune.

Here's the full story:🧵 Hwang wasn't always a Wall Street titan.

He immigrated from South Korea as a teen, worked at Hyundai, and earned an MBA.

By 2001, he was running Tiger Asia, one of the most successful hedge funds in New York.

But trouble was brewing beneath the surface...

In 1984, Dyson was rejected by every UK manufacturer.

So he escaped to Japan for 18 months...

Today, Dyson is worth $25 BILLION and Samsung, Hoover & Electrolux envy their success.

Here are the 3 principles he discovered in Japan: Picture this: It's 1984.

Dyson had created a revolutionary bagless vacuum after 5,127 prototypes.

But every UK manufacturer rejected him, saying the same thing:

"It will destroy our lucrative replacement bag business."

Most saw rejection. Dyson saw opportunity.

In 1972, Steve Jobs caught his girlfriend in bed with another man.

Steve became friends with him.

He taught him a philosophy so powerful, he could convince anybody of anything. It’s why they both became billionaires.

Here’s the philosophy: 🧵 Robert Friedland was fresh out of prison for LSD trafficking.

Charismatic. Magnetic. The opposite of shy, awkward Steve.

They bonded over Eastern mysticism while Jobs was selling him a typewriter.

What happened next changed technology forever:

In 1965, this man borrowed $1,000 to buy a small motel...

Today, that motel is part of Marriott worth over $50 BILLION.

J.W. Marriott left behind 3 principles for scaling any business.

They completely changed the way I see business.

Once you see them, you can‘t unsee them: 🧵 1927: The foundation begins.

J.W. Marriott and his wife Alice open a 9-seat A&W root beer stand in Washington, D.C.

First day's revenue: $37
Equipment cost: $6,000
Savings left: $0

What happened next shocked everyone:

You’re not in control of your choices.

This Nobel Prize winner spent 44 years proving it.

He discovered a psychological flaw in the human brain.

Once you see it, you can't unsee it.

And you'll question every decision you've ever made: 🧵
Meet Daniel Kahneman:

• Holocaust survivor
• New York Times Bestseller
• Nobel Prize winner in Economics

After surviving the Holocaust, he became obsessed with understanding human behavior.

This is Harley Finkelstein.

The man behind Red Bull's and Kylie Jenner's success.

His storytelling skills made him $200M+ & it’s the reason people ask him for help.

His 9 powerful storytelling methods that crack Gen Z’s attention code: 1/9 Vulnerability

Vulnerability is an easy way to trigger emotions.

• Share a failure
• Share a mistake
• Share something personal

It’s hard sometimes, but it’s worth it. Here’s a crazy example:

The most ruthless entrepreneur alive:

Larry Ellison.

• Worth $235B+
• Crushed all of his competitors
• Owns the fastest-growing company in the world

His 10 most unique principles for printing money at will: 1/ Set outrageous goals

Big goals push you outside your comfort zone.

If your goals don’t scare you, they’re not big enough.

Fear the comfort, chase the dream.

Here’s Ellison’s goal: