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Andy Black Profile picture
Andy Black
@AndyBlackJnr
Google Ads geek. Building long-tail lead-gen campaigns for fun and profit. Helping people and businesses start, sell, and scale.
Apr 15, 2021 • 7 tweets • 1 min read
When your back's against a wall...

Our mortgage payment was due in 2 days and I was staring at an empty warchest.

I was given 2 pieces of advice that enabled me to sign up a new client the very next day. 1/ Breathe.

Nothing's so bad you can't make it worse by panicking and doing something stupid.
Apr 14, 2021 • 5 tweets • 1 min read
THE MOST IMPORTANT TRAFFIC GENERATION TIP

- Been a media buyer since 2009.

- Managed a team of 35 Google Ads specialists spending €120k/day.

- Built 120m keywords & ads so a startup could acquire 15k signups a day.

The most important tip I learned over the years?

[A thread] Stop calling it traffic.

Thanks for reading this public service announcement.
Apr 13, 2021 • 6 tweets • 1 min read
Succeeding in online communities (and life in general):

[A thread] 1) Be a part of the community, not a wolf in sheep’s clothing.

Join communities to be a PEER, not to get something from people.

"You can get everything in life you want if you will just help enough other people get what they want." (Zig Ziglar)
Mar 24, 2021 • 6 tweets • 1 min read
Signed up my first client via Twitter on Monday.

Learnings
👇

1/ They contacted me over a week ago.

We had a Zoom last week.

I sent an invoice Monday.

They paid on Monday, which is when I officially signed up a new client. LEARNING 1:

Until money hits your account they are NOT a client.

They're people INTERESTED in becoming a client.

Don't start work until they're actually a client.
Mar 22, 2021 • 4 tweets • 1 min read
I need a website!

I need more money!

I need to go on a course!

I need a logo!

I need a business partner!

I need a mentor! Is it possible to run a business without all the things we think we need?

Maybe we're putting all these things in our own way?

To prevent us from starting? (aka procrastination).

To prevent us from shipping? (aka perfectionism).
Mar 13, 2021 • 25 tweets • 4 min read
HOW TO CREATE BATTLE-TESTED CONTENT

- You KNOW helps people at scale

- Brings inbound leads for your service business

- Has people pleading to buy a SHORT course

(WITHOUT NEEDING TO BE AN EXPERT)

[A thread] 👇 STEP 1: Create content you KNOW helps people at scale
Mar 12, 2021 • 24 tweets • 3 min read
THE BIGGEST LANDING PAGE MISTAKE

[A thread] 👇 This mistake is almost universal.

It causes people to do all sorts of stupid things with their landing pages and we see it made over, and over, and over again.

Let's save you from this mistake & give you an advantage over your competitors.
Mar 11, 2021 • 7 tweets • 2 min read
I've 15+ years IT experience & 10+ years Google Ads. My speciality is figuring stuff out and documenting it as I go along.

To read

- Google Ads, sales, marketing, & business tips

- Follow-alongs where I figure stuff out

- Other good stuff

Enter the rabbit-hole here
👇 1/ GOOGLE ADS TIPS

👇
Mar 11, 2021 • 5 tweets • 1 min read
FOLLOW-ALONG THREADS

[A thread with sub-threads] 👇 1/ GOOGLE ADS FOLLOW ALONGS

👇
Mar 11, 2021 • 12 tweets • 3 min read
HOW TO SHARE SUB-THREADS OF A MASTER THREAD

[A thread] 👇 My pinned thread contains sub-threads.

I recently rebuilt my pinned thread by adding the red tweet in the screenshot below, that links to the blue tweet.

I can now share the red tweet using the share button highlighted below.

Screenshot👇 Image
Mar 11, 2021 • 14 tweets • 2 min read
LEARN ON A WHIFF OF SPEND

[A thread] 👇 We only really learn Google Ads when we have some skin in the game, but we don't want to lose our shirt in the process.
Mar 11, 2021 • 9 tweets • 2 min read
BUYERS VS INFO-SEEKERS ON GOOGLE

[A thread] 👇 Some people are on Google looking to buy and other people are looking for information.

But how do you differentiate between the BUYERS and INFO-SEEKERS on Google?
Mar 11, 2021 • 9 tweets • 2 min read
ARE YOU ONLY BUYING TRAFFIC?

[A thread] 👇 You're in business to:

1) Find out what people want to buy.

2) Find out how to sell it to them.

3) Find out if you can make a profit doing so.

4) Fail fast, refine until you’re profitable, or scale up.
Mar 11, 2021 • 7 tweets • 2 min read
GOOGLE ADS TIPS

* I've been doing Google Ads since 2009.

* Was the analyst and then team lead of 35 specialists spending €120k+/day.

* Helped build 120m keywords & ads for a startup to acquire 15k new users a day.

* Trained/coached hundreds (thousands?).

A thread 👇 1/ The biggest benefit of Google Ads

👇
Mar 11, 2021 • 28 tweets • 4 min read
THE BIGGEST BENEFIT OF GOOGLE ADS

[A story] 👇 One of my friends is an electrician, and his work dried up when the economy tanked in 2009.

He had a wife, two kids and another baby on the way, and had to hand his van back.
Mar 10, 2021 • 14 tweets • 2 min read
THE SINGLE BIGGEST REASON PEOPLE LOSE MONEY WITH GOOGLE ADS

[Thread] 👇 Most business owners call what people type into Google a “keyword”.

That’s ok - if you’re doing keyword research or search engine optimisation.

(And Google confuses things even more by naming their tool the Google *Keyword* Planner.)
Feb 9, 2021 • 59 tweets • 10 min read
An Inbound Marketing & Sales Braindump

I've been doing Google Ads for clients since 2009 but never run a paid ad for myself. Instead, I've built my business by making friends, building relationships, and creating win-wins.

Braindump below. 👇 1/ Let everyone know what you do

Make it a habit to naturally drop what you do into conversation. You want your name to spring to mind when people talk to other people.