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Ant Evans Profile picture
Ant Evans
@AntEvansMMA
Professional Combat Sports Storyteller Amazon + Sunday Times Bestseller with @bisping, former @ufc PR + @UFCFightPass content chief.
Nov 12, 2019 • 21 tweets • 4 min read
THREAD
The hand-wringing over the KSI vs Paul six-rounder and the BMF fight, predictable as it was, only underscores how many folks in and around combat sport simply don’t understand it. 1/ Much of the frustration coming from sections of beat media + tenured fans comes from cognitive dissonance. No matter how many times they see it, they won’t accept a large % of people don’t care about “the best” - rather they care about their favorites. 2/