As agency owners, we know how important sales are.

After all, the livelihood of our companies depends on the revenue we can bring in.

So the more, the better, right?

Well, not exactly.

You see…

[THREAD] When you take on non-ideal clients just because of how profitable and high-paying they'll be…

you are forced to use the time that could be spent attracting and selling to your ideal ones

Yes, sometimes they can help you when you’re backed up against the wall.

The problem is…

Knowing how to delegate is crucial to scaling your biz

But...

As with many things, it is a learned skill.

Here’s a few things I’ve learned over the years about effective delegation:

[THREAD] 1) The task(s) to be done must be clear.

There is no confusion about what needs to be done.

This eliminates any of the “oh, well I thought it meant that…”.

It’s important everyone has the same definition for a task.