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June 1 has become the start of a rainbow-themed marketing campaign for every brand across the globe.
This phenomenon is known among the queer community as "rainbow capitalism."
So how do you ensure that Pride month isn't reduced to a marketing gimmick?
Here are some questions you can ask.
Do you have any workplace policies that help develop an inclusive work environment?
Have you organised an event that promotes LGBTQ+ interests, arts, and businesses?
Is your organisation a safe space for members of the LGBTQ+ community?
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