It’s about how this agency has screwed up. Made mistakes. Face palmed—repeatedly! How we’ve goofed up, WTF’d, truly authored our own misfortune!
So hold on to your pantaloons people THIS IS OUR ANNUAL THREAD OF UNFORTUNATE AGENCY ERRORS
1/ First things first: this year has gone well! We’ve created great ideas. Grown our client base. Launched a non-profit! But we've also made a lot of mistakes. And during our recent leadership off-site we decided to make a list of them. There are ...*checks notes*...at least 23.
Sep 10, 2019 • 21 tweets • 15 min read
All you do, all day long, is make decisions
Work client problem A not client problem B
Put designer X on the project not designer Y
There’s a way to be better at making those decisions
That way is frameworks
Hold on to your 2x2s people THIS IS A THREAD
1/ A framework is a mental model used to solve a problem
It is a representation of a problem space, the relationship between the various parts in that space, and a person’s perception of her actions and the consequences within that space.
May 3, 2019 • 9 tweets • 3 min read
I wanna talk about something that has shaken me to my core.
It's about Paul Rudd.
Paul Rudd is everywhere right now. He's doing press for Avengers: Endgame. He's hosting SNL this month with DJ Khaled.
Last month, he turned "50." This guy. 50.
Mar 24, 2019 • 37 tweets • 11 min read
Back in 1896 men didn’t call women sluts.
They called them “bicycle face”.
Why? Because bicycles <gasp!> helped women 💪 make their own dating choices.
IOW bikes were the first dating app. That scared men.
Let’s talk about it.
Hold on to your bodices people, THIS IS A THREAD
1/ a few years back we were engaged by a dating app to do some strategy work
One of the big problems on dating apps?
Men behaving badly.
So per our remit, we did some research. Here’s some of what we found.
Feb 25, 2019 • 47 tweets • 13 min read
I wanna talk about something
it’s about how this agency has screwed up. Made mistakes. Dropped some clangers. Spilled some water…then slipped in it. Mucker up, goofed up, muddled the pudding. Fuzzled up the wiggles!
So hold on to your bloomers people THIS IS A THREAD
1/ Article Group was founded 3yrs ago. We've done well. We create great ideas. We have wonderful clients. But in those same years, we've made a lot of forehead-slappers. And during a recent leadership off-site we decided to make a list of them. There are 37.
Feb 12, 2019 • 34 tweets • 9 min read
I want to talk about something.
There’s a surprising reason why most brand are not v good at storytelling, and it all has to do with this upside down triangle so HOLD ON PEOPLE this is a thread 1/ Among the super simple things they teach in journalism is the super simple inverted pyramid
There are two types of creative problems, tame 👼 and wicked 😈, and for wicked creative problems you need special problem-solving tools, so GET READY PEOPLE it’s a thread
1/ 👼 tame problems are simple. Tame problems are bounded. Tame problems are easy to define. You got a horse but need a saddle? That’s a tame problem.