"The Steve Jobs of classical music" (Observer). Author: Run It Like A Business (2024) TEDx Speaker, Host of the Offstage Mic podcast
Sep 14, 2023 • 4 tweets • 1 min read
I get asked all the time what's the one thing orchestras, ballets, operas, theaters, and choruses can do differently to grow audiences gain more donors, and increase revenue?
Good news, bad news...
The answer is the Flywheel: using a variety of small changes and innovations that build upon each other and get results over time.
As Jim Collins, author of Good to Great explains it: "In building a great company...there is no single defining action, no grand program...
Mar 17, 2020 • 15 tweets • 6 min read
Last week I oversaw the comms plan for @SFConservMusic. It was a doozy, as all crisis communications tend to be.
For anyone working on coronavirus communications and messaging, an "under the hood" thread that’s hopefully helpful:
@SFConservMusic 1) Don’t be reactionary.
Even if you are reacting to what’s going on in the world, don’t sound that way. Sound like you have a plan and are being proactive. “These are the steps we’re taking…” instead of “given the situation, we are…”
Jan 9, 2020 • 12 tweets • 3 min read
Now that I am done reviewing applications and interviewing for this position, I feel the need to give some application tips for all job searches in general... (THREAD)
1/10 Look up the name of the person you'll be reporting to and address the cover letter to them. When I read an application written "to whom it may concern" or "dear hiring manager,” it looks like the person took zero time to research the job or the company beforehand.
