Which public companies are offering the highest salaries to attract engineers? I analyzed salaries listed on job postings to find out. $RBLX was #1 with the highest median salary of $251,000 listed in their engineering jobs. $SNAP was 2nd. $ARM $AFRM + $NTNX made the top 5 (1/5) Looking at just startups, it’s a talent arms race between the two biggest AI startups w/ @AnthropicAI taking the #1 spot with a median offer of $347k and @OpenAI 2nd with a median offer of $307k in their engineering jobs. Grammarly, Reddit + Mavenclinic round out the top 5 (2/5)

Companies are hiring like crazy for Generative AI talent. In this 🧵 I’ll dive into:

- Companies leading the hiring surge (+1 that stands out)
- Technologies/cloud services most mentioned in these jobs
- How much $$$ companies are paying for GenAI talent
- Common use cases Which companies are leading the surge in hiring for GenAI talent? Big tech leads the pack with $AMZN $NVDA $MSFT and $GOOG among the top 10 along with tech dinosaurs $ORCL and $IBM. Outside of tech, big banks like Citigroup and CapitalOne also are hiring big in this area

The biggest security companies are showing no signs of slowing down hiring. Total job postings for $CRWD $ZS $PANW $FTNT are up 32% on avg, since the start of 2022. But the opposite is the case for their private late-stage competitors (1/3) The biggest late stage security startups are showing signs of a extreme slowdown in hiring. Total job postings for Cybereason, Snyk, Lacework, Tanium (all IPO candidates) are down 77% on avg since the start of 2022. (2/3)

Recession fears might be starting to slow down SaaS demand. New customers detected this month for 35+ SaaS vendors such as $OKTA, $ZEN, $COUP is on track to be the lowest in the past year, down 13% YoY. Overall, still resilient, but starting to see some weakness. (1/5) Not all SaaS products saw a slowdown. Grafana Cloud, an observability product hasn’t seen much of a decrease. Mentions of “observability” in job postings continue to rise, suggesting this might be an area of relative strength. (2/5)

Should $LULU be worried of new competitors? I asked 150 women + men $LULU shoppers what other athleisure brands they buy from. Athleta, Nike, and Alo were the most mentioned by women. Vuori, Nike, Rhone by men. Here’s what else ppl said.. (1/7) For women, Athleta as the #1 competitor isn’t a huge surprise. Most comments were around its low prices like “it’s less expensive than LULU” and “better value”. Alo/GymShark/Fabletics also had its fans. There was little overlap in brands both sexes loved other than $NKE

Project mgmt tools like $MNDY, $ASAN $SMAR + Notion are growing like crazy but who can sustain that growth in the long term? Let’s compare the growth playbook of everyone in this space to predict who will be the next $TEAM👇 Project management is a huge space with lots of spending on digital advertising. Let’s take 1 channel: YouTube. Among all public enterprise software corps, $ASAN and $MNDY ranked #1 and #3 in YT ad spend in the past year (ClickUp, if public would’ve been #1)

TikTok was the #1 fastest growing desired skill in 2021. The # of companies mentioning TikTok in a job listing grew 168% YoY. Here’s why TikTok is a huge threat to companies like $SNAP and why you boomers need to use it for investing research.🧵 TikTok isn’t just stealing time away from other social apps. It’s a huge influencer of purchasing decisions, rivaling Instagram. In fact, there were 2x as many people that tweeted about buying something they saw on TikTok vs Instagram last year.

A new year + winter could be improving $PTON engagement. The # of Peloton workouts the past two days was 39% higher than normal. There was also 7% more workouts in Dec. than Nov. Here’s some other insights I got from collecting leaderboard stats…🧵 (1/7) How does $PTON engagement vary by weekday? It turns out most people workout on Monday. But as the week goes on, there is a gradual decline in usage. My guess is that ppl start the week highly motivated but become lazier towards the weekend. (2/7)

$ESTC reports earnings today. Total job openings are up 260% YoY and at an ATH. Elastic continues to hire rapidly, especially for engineering + security roles. Since Elastic’s license change, there was some outrage among devs. But data suggests Amazon’s fork OpenSearch isn’t gaining much market share. According to NPM download data, OpenSearch is getting ~1% of the downloads that $ESTC is getting daily.

$OKTA reports earnings today. The # of new companies detected using $OKTA has been relatively consistent in Q3 compared to previous Qs, although there was a dip towards the end of October. (1/4) What is the bear thesis for $OKTA? Microsoft. An analysis of a sample of churned customers in 2021 shows that ~55% of them switched to Microsoft (Azure Active Directory). 30% of them switched to Google. (2/4)

$MNDY is in hyper growth mode as they continue to hire like crazy. They never stopped during the pandemic and have continued hiring rapidly this year. Total job openings are up 90% YoY. Mentions of “Monday.com” in job openings have also seen a steady increase. While the majority of their customers are SMBs, they are seeing more traction among enterprises. New and expanding companies this Q include…

$UPWK continues to copy some of $FVRR features. They’re hiring a Senior Mgr. of AdTech to build ad products for freelancers/agencies to promote their services. $FVRR introduced Promoted Gigs back in June 2020. 2nd, they are hiring a Director to build out Upwork Academy, which seems to be a new elearning platform with courses and certifications. $FVRR launched their elearning platform in 2018, though this $UPWK offering might seem closer to a Coursera.

$MSFT is quickly gaining market share vs. $PATH. The # of job openings mentioning MSFT’s Power Automate RPA tool has been growing much faster than everyone in the RPA space. $PATH remains #1, but MSFT could be an emerging threat. 2nd, the # of posts on $MSFT Power Automate forums has been on a consistent uptrend. While the # of posts on $PATH forums has been declining. There could be good reasons for the latter (less support needed) but this further shows that $MSFT Power Automate is gaining traction.

$ZI is the #1 fastest growing SaaS product this year, measured by mentions in job openings. Why is $ZI growing like weeds? In this 🧵I will dive into their secret sauce and answer the ultimate question: Does ZoomInfo have a moat?👇 In a nutshell, $ZI is a sales intelligence tool that sells data about business contacts + companies to sales teams who use it to find + cultivate new leads. It strives to have the most accurate contact data. There are 3 big reasons their data is the best.

1/ Why am I bullish on $ESTC? They have a huge opportunity to monetize more of their free users. Compared to $MDB, Elastic products were mentioned in almost the same number of job openings. Yet $MDB has 24k paying customers, compared to Elastic’s 15k, a 40% difference. 2/ The 1st catalyst is the licensing change invoked in January. As Elastic adds new features, the $AMZN fork will soon be inferior to the $ESTC version. More customers will choose $ESTC because it will be more innovative and have the focus/vision of the original team.

LinkedIn is a gold mine for due diligence on cloud stocks like $SPLK and $ESTC. Today, I’ll show you how I used a sneaky 🥷 LinkedIn hack to discover who is replacing Splunk, why they are replacing it and who is stealing all their customers......👇👇👇 First, you can do free searches on LinkedIn to find people mentioning certain keywords in their profile. To get precise results, you need to do exact match searches with quotes. For example, here is my search for profiles mentioning “replace splunk”. Here is what I found...

It looks like $GDRX might be building a new medical marketplace called MyCare. They are hiring a VP of Strategy to “create, communicate and execute the vision of a medical marketplace”jobs.lever.co/goodrx/00a2e06… (1/6) This looks to be a new product separate from their Telehealth/HeyDoctor offering. Based on the description, it could be similar to ZocDoc, as it will allow consumers to “find/compare/book healthcare services by speciality, condition and treatment.” (2/6)

This is a bullish sign for tech and cloud earnings: $AMZN, $MSFT and $GOOG are all ramping up hiring within their Cloud divisions (AWS/Azure/Google Cloud). The total # of new job openings for all 3 combined is up 43% YoY. (1/6) The % of companies looking for AWS, Azure or Google Cloud expertise continues to rise. It has increased from 13.7% a year ago to 16.8% now, which is impressive when you consider the size of all of them. (2/6)

I analyzed the user acquisition strategy for $GDRX and came away very impressed. Here’s my deep dive on how GoodRx acquires customers so effectively (and why it’s my #1 reopening play) 👇👇👇 Search engine traffic is the bread and butter for $GDRX. GoodRx gets 13.4 million visitors from search engines every month, which is much more than other health tech peers/competitors like SimpleCare, ZocDoc and Teladoc.

$ZM reports earnings today. Job openings are at an all-time time high - up 72% YoY. Hiring has especially spiked in 2 areas: engineering and internationally. (1/5) While sales-related jobs are up 33%, the vast majority of $ZM new jobs are engineering-related, which are up 433% YoY. They are investing a lot into improving products such as Zoom Phone, Zoom Apps, as well as the video quality of the current platform. (2/5)

$ROKU keeps their long term plans a secret. So I looked for clues in their job openings to see what their roadmap might look like. Producing original content, TikTok + more M&A? These are some game changers $ROKU might be hinting at.👇👇 $ROKU could be producing original content. There was a recent job opening for a Lead Production Attorney to work on its slate of original content. Work involves "drafting agreements to hire writers, actors, directors + individual producers". Quibi might not have been an 1-off.