If you haven't caught up yet on my conversation with @CarolineGoyder, it's a must. She's an expert voice coach, author, and fellow course creator.
If you want to learn how to become the best expert speaker you can, then this is a conversation you'll want to take notes!
Caroline has worked with some of the biggest people, including news anchors, actors, CEO's and even a monarch.
After working as a voice coach for over a decade, her passion for ancient literature and these historical links became incorporated into the way she works today.
One of the most memorable talks she's done is her TEDX Talk: The Surprising Secret to Speaking with Confidence. It's been watched on youtube over 9 million times...check out the talk here it's truly incredible.
Especially course creators, so @RobbieCrab threw down a gauntlet to my students
~ Be a Performer and a Professor ~
In this 🧵 you'll learn:
1) Your role as a sherpa 2) The top mistake 1st timers make 3) The two personas 4) How to switch between them 5) Planning your course like a journey 6) Ideas for closing on a high 7) Lessons from pop culture
Let's get to it, shall we?
🔰 You Are The Sherpa
Your role as course creator is to be a sherpa
Take your students up the mountain, and back home safely
Here's how to create a 5 Step Content Engine on the way to 55K followers:
1) The 5 Step Content Engine 2) Where to Start? 3) Engagement Rules 4) Piggy Backing 5) The Cold DM 6) Consistency 7) Personality 8) Pricing
🟢 The 5 Step Content Engine
1) Create an avatar as a filter for the content you create 2) Set end goals for how you will help your avatar 3) Identify content buckets 4) Outline the fuel that drives the flow 5) Outline the wiring for how your buckets connect
I ran an online course on how to create an online course
150 students. $350K+ in revenue. $40K+ in scholarships.
And I finally had time to sit down and write about it 😄
Here are 20 lessons I learned:
Credibility comes from putting in the reps, producing results, and doing this for years to develop mental representations you understand well enough to decode for others.
You have to have a passion for what you teach. If you love what you do, two things will happen. Students will experience the same joy you feel, and you’ll have the energy needed to produce the mountains of quality content required to attract more students.
Do you have an email list that's not doing anything for you?
So do a lot of entrepreneurs who want to offer a course.
You have to take care of your email list so it doesn't become a burden.
Here are 4 steps for doing that:
Step 1 - ask them
Find out who's still interested in what you're doing and who isn't, so you can focus on reaching out to people who want to hear from you.
Step 2 - serve them
Provide valuable content and lead magnets (such as daily challenges or a chapter from your course) to keep people engaged, interested in what you're sending them, and hopefully buying your products too.