Selling beer is about knowing the local people, which means actually knowing their names and the lingo franca. Just few people who like you, your brand, your people, your culture, to make a beer business successful. A-B always had it right, "Making friends is our business." ... Some beer companies use the international language of math to make money in the beer business. Math transcends lingua franca, it transcends culture, hell it will likely transcend worlds. Math works in the beer business to make money, but sadly it doesn't sell more beer.