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Ben Kuchera Profile picture
Ben Kuchera
@BenKuchera
20 year veteran of game journalism. Comms, marketing, writing, and editing pro. Has a pretty solid record collection.
Apr 21, 2023 • 4 tweets • 1 min read
Twitter had the best influencer program in the world. The company created an incentive structure where the most famous people on the planet created content on the site, daily, for free. Destroyed in one day because the new owner thought Stephen King should pay to write for him. And now no one wants the check, the new owner is forcing celebrities to take them for free even though they don't want them, and the people paying for them are complaining about how bad they are in their new promoted posts. Blue checks are paying to say they regret paying.