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Chris Gileta Profile picture
Chris Gileta
@Biasedobsrvr
I like to analyze Youtube way too much. 2022 goals Create a twitter | Done Create an instagram for our cats | X
Jun 10, 2022 • 14 tweets • 5 min read
Wanted to follow up @CharlesWeill tweet to explain a bit more about AVD (Average View Duration) multiplied by CTR (Impressions Click-Through Rate) (CTR*AVD), what it means and why it's one the most important metrics to Youtube's algorithm.

Thread 👇 2/13 To start, CTR*AVD is essentially Expected Watch Time Per Impression. Google outlines this in a 2016 paper linked at the end stating:

"Our final ranking objective...is generally a simple function of expected watch time per impression."

Ty to @dabidoYT for showing me this!