Two guys got drunk and met two Brazilian women at a bar...

And built a $1 billion coconut water empire.

Here's the insane story of Vita Coco that beat Coca-Cola at its own game: Let's rewind to 2003.

Michael Kirban and Ira Liran met two Brazilian women at a Manhattan bar.

The women raved about "água de coco" or coconut water — Brazil's go-to hangover cure and workout drink, sold everywhere.

In America? Nobody had heard of it.

Marc Andreessen predicted the internet would change everything.

Then he backed Facebook, Instagram, Airbnb, and Oculus, before anyone else saw it coming.

His edge? Understanding human psychology, not technology.

The 27 books he credits for shaping his thinking: 1) Thinking, Fast and Slow

by Daniel Kahneman

Melanie Perkins is now the world's most successful female founder.

240M users. $42 BILLION. That's Canva today.

But for 3 years, she battled 100+ soul-crushing VC rejections.

Until ONE change made VCs desperate to fund her.

Her Three-Act pitching framework: In 2011, Melanie Perkins and her husband, Cliff Obrecht, set out to make design easy and accessible to everyone.

Fast forward to today:

Canva has 240+ million users around the world.

Yet for 3 years, not a single investor believed in her vision...

There's an uncomfortable truth about ultra-successful people.

Steve Jobs, Elon Musk, Jeff Bezos — they all credit their success to luck.

So Paul Graham developed a framework to make luck repeatable and predictable.

Here's how to consistently get "lucky" like the world's elite: Paul Graham puts it perfectly:

"You need to make yourself a big target for luck."

Think of luck as arrows flying randomly through the air.

Most people are small targets — few interests, small networks, narrow focus.

But you want to be impossible to miss...

In 1989, BlackRock was days from bankruptcy.

Larry Fink had lost $100 million and EVERY major client.

Facing extinction, he walked into GE and threw out everything he'd been taught about sales.

Here's how a desperate hail mary pitch built a $10 trillion empire: Let's rewind to what started it all:

In 1986, Larry Fink loses $100 million at the investment bank, First Boston, due to a massive interest rate miscalculation.

His money was lost. But his reputation was destroyed.

"We went from 'partners' to outcasts," Fink recalled.

Sara Blakely turned $5,000 into a $1.2 billion business while never missing a family dinner.

Here's how she built Spanx using 7 unconventional principles that most entrepreneurs ignore:
1) Embrace failure as your teacher

As a kid at dinner, if Sara hadn't failed that day, her dad would be disappointed with her.

His philosophy:

"Failure isn't about the result. It's about not trying."

This mindset became Sara's weapon when everyone said Spanx would fail.

This founder turned 5,127 failures into a £13 billion empire.

James Dyson went from art student to engineering legend by solving one simple problem that everyone else ignored.

Here's how questioning the status quo made him a billionaire: In 1978, James Dyson was just a frustrated consumer.

His Hoover Junior vacuum kept losing suction because of its clogged dust bag.

Instead of accepting this as normal, he asked: "Why do vacuums need bags at all?"

That simple question would revolutionise an entire industry.

Zuck Stole Instagram From Jack Dorsey In 2012

Instagram had $0 revenue, yet Zuck made an impulse buy of $1,000,000,000 over a single weekend.

(this story blew my mind) Instagram was a rising star, attracting massive investment interest from Sequoia Capital and a $500M acquisition offer from Twitter.

As Zuck saw the $500M offer, he knew he had to act fast — because he had to have Instagram.

The 9 business models of nearly every billion dollar company:

/thread 1/ SaaS (Software as a Service)

Cloud-based subscription software

PRIMARY METRICS:

• Monthly Recurring Revenue (MRR) or Annual Recurring Revenue (ARR)
• Growth Rate: Measured weekly or monthly
• Net Revenue Retention: % of recurring revenue retained from a prior period
• CAC: Costs to acquire a new customer

TAKEAWAYS:

• All the benefits of recurring revenue
• Can have non-recurring revenue, but don’t include in ARR/MRR
• Usually sold to businesses, ideally on annual contracts
• Growth can be driven by direct sales, self-serve acquisition channels, or both