From 1945 to 1975, Nestlé couldn't crack Japan's coffee market.

They tried ads, discounts, and sampling campaigns BUT nothing worked.

Then they hired a child psychologist.

His bizarre advice would transform Japan from a tea nation to a coffee nation:
After World War II, Nestlé launched Nescafé in Japan expecting fast growth.

They ran ads, offered samples, and pushed hard on price and convenience.

But for decades, coffee barely moved.

Japan was a tea nation to its core.

I used to think the greatest marketers were:

David Ogilvy, Gary Vee, or Seth Godin.

Then I discovered Pixar's 22 rules for storytelling that Steve Jobs called "the world's most powerful force."

Lessons from the 21st century's best storytellers that every marketer should know: Storytelling isn't just for movies.

It's the hidden force behind every viral campaign, every brand people love, and every message that spreads.

If you master storytelling, you'll master influence ↓

Old Spice was dead. Buried. Donezo.

2000s: it's your grandpa’s cologne

Sales flatlined. Teens laughed at it.

Then 2010 hit—and they went full psycho.

Here's the genius marketing stunt that revived Old Spice 🧵
Step one: Ditch the old vibe. No more ‘safe’ ads. No more suits.

They hired Isaiah Mustafa. Ripped. Charismatic.
Put him on a horse. Shirtless.

Script? "Look at your man. Now back to me."

What even is this?

David Ogilvy is the father of advertising.

Ogilvy & Co. is the brains behind the marketing of Netflix, Rolls Royce, Audi, Uber and Coca Cola.

This made them $5.9 billion in 2023 alone.

Here's how: 1. Reveal your weaknesses before they're discovered. It lends credibility when you highlight your strengths.

Don't overcomplicate it.

/mini-thread

If social networks were from the 1950s

(8 reimagined vintage ads)