I used to think the greatest marketers were:

David Ogilvy, Gary Vee, or Seth Godin.

Then I discovered Pixar's 22 rules for storytelling that Steve Jobs called "the world's most powerful force."

Lessons from the 21st century's best storytellers that every marketer should know: Storytelling isn't just for movies.

It's the hidden force behind every viral campaign, every brand people love, and every message that spreads.

If you master storytelling, you'll master influence ↓

Old Spice was dead. Buried. Donezo.

2000s: it's your grandpa’s cologne

Sales flatlined. Teens laughed at it.

Then 2010 hit—and they went full psycho.

Here's the genius marketing stunt that revived Old Spice 🧵
Step one: Ditch the old vibe. No more ‘safe’ ads. No more suits.

They hired Isaiah Mustafa. Ripped. Charismatic.
Put him on a horse. Shirtless.

Script? "Look at your man. Now back to me."

What even is this?

David Ogilvy is the father of advertising.

Ogilvy & Co. is the brains behind the marketing of Netflix, Rolls Royce, Audi, Uber and Coca Cola.

This made them $5.9 billion in 2023 alone.

Here's how: 1. Reveal your weaknesses before they're discovered. It lends credibility when you highlight your strengths.

Don't overcomplicate it.

/mini-thread

If social networks were from the 1950s

(8 reimagined vintage ads)