Decided to do some analysis on my TikTok Shop affiliates and 3 things stood out to me.

1. Affiliates don't post on the weekends (lazy asses)

2. At scale, the average video gets me 4.6 orders.

3. The average sample request gets at least 10 orders from affiliate samples.

Meaning. Get samples into as many affiliates hands as possible as long as you have greater than 10%-15% gross margin. YMMV The 80/20 rule strikes again. This further proves that it's all a numbers game. Get your product into as many hands as possible. The blue affiliate that makes up 16% of all affiliate revenue? Most of his videos have 1k-2k views with a viral one every 10-15.

Wondering how much demand there is for your product?

Here's 4 easy and free (or very cheap) places you can look to get an estimate of demand for your product. 1. Create a Google Ads account and go to Tools -> Planning -> Reach Planner or Keyword Planner and check out the search demand for the products.

WiFi Money

The cheat code in life that you didn't realize you need.

Here's why it's so important. Whether you want to admit it or not, you're a prisoner of your own life.

Your nice house, your fancy car, your lifestyle. It's all a trap to keep you working 50+ hours a week at a corporation.

Your boss gets to dictate almost every aspect of your life.

If you're pissed off at @gumroad for changing their prices...

You have other options.

Here's a few options that could save you thousands or tens of thousands of $$$ by moving away from Gumroad. #1 ConvertKit Commerce

This is the best option (or #4 below) for those with limited technical skills. 3.5% of every transaction. Save 6.5% of your revenue compared to Gumroad.
convertkit.com/features/comme…

"I don't have time to start a business!"

I've heard that before. Hell I've said it a time or 5 in my life.

If you want to free up time to focus on what matters, then do the below.

(Note I stole this from the 4hww) #1 Eliminate

Eliminate as much useless crap out of your life.

Stop watching TV or keep to very minimal. Stop scrolling FB, IG, Insta, news, etc. Stop saying yes to irl events. Birthday parties, happy hours, etc.

Guaranteed to get you 20 hours a week just with this.

Do you barely have the time to get everything done?

Is *your* time the limiting factor of your business and personal growth?

If you want to get past this limiting barrier to growth, let me welcome you to the world of outsourcing. First, you need to make a list of everything you do. Write it down.

All of it.

Next, you need to look at the list and ELIMINATE as much as possible.

There are a ton of tasks that you're doing that you don't need to.

DRUM ROLL PLEASE

Meet @bowtiedchukar. He actually took action on this tweet and built an SEO tool that doesn't exist.

He's now launched his first SaaS around it. Why's this important?

Two reasons.

https://twitter.com/BowTiedOpossum/status/1531294612190466048

First, he's built a tool that doesn't exist in the market. It's not an enormously complicated SaaS, but it fills a need in the SEO community where there's a gaping hole.

Second, it goes to show how quickly you can stand up an online business if you actually put in the work.

THE WORLD IS ENDING!!

(No it's not)

While doomer mentality may make your dopamine spike, it's not good for your long term finances.

Here's what you need to do to capitalize on the next 18 months.

And why times like these are the best time to make the most money. First, you have to get rid of your childish belief that the world will just disappear due to this chaos?

Like you won’t be around in 3 years?

OR are you going to do something about it? Take advantage of the opportunity?

I was once audited by the IRS when I was 16 because of my grandma.

Let me explain...

G'ma is a financially cunning woman even though she pretends to be broke. A few months after I filed taxes for the first time, I got a letter from the IRS that said I didn't report all of my income.

I didn't report $10k in investment earnings and I owed a few thousand because of that.

Want to know the biggest factors of copy that will give you a successful campaign?

- The Solution/Product
- The “Big Idea”
- The Headline & Lede
- The Body Copy
- The Targeting

Let's dive into each one. *The Solution*

Is your product/solution solving a specific problem experienced by the market, or are you just selling it because it was your passion project and you fell in love with the product?

I just spent the evening drinking whiskey with what I can only describe as a professional deal maker.

Here’s what I learned looking back on our conversations. Move faster

I’m not moving fast enough. You’re not moving fast enough. The speed at which the top 0.1% move makes us look like turtles.

"Starting a website is hard!"

(No it's not)

Here's how you do it

- In less than an hour
- For less than $50
- In 5 steps👇 1. Pick a niche. Any niche. If you have a problem with this, your new niche is about lamps.

Now niche down further. Lamps? No ❌
Lamps for people with light sensitivity✅

I wrote my Substack to be read in order. Since there's a lot of new people following me, I have no idea what people have or haven't seen of my work.

If you're new, read everything.

If you don't want to do that, here's the most important pieces you should read. In order. *Why Are We Here*

This post goes into why you should care about making WiFi Money. The world has changed and you need to adapt.
bowtiedopossum.substack.com/p/why-are-we-h…

Affiliate or Ecom?

This really depends on opportunity cost, marketing ability, risk/reward, and type of affiliate/product.

There is no easy answer.

🧵 If you're writing your own content for affiliate long term but dropping 20k on ads for ecom, of course you have a better shot at making more with ecom

If you spend that 20k to train 2 VA's pumping out 400 pieces in the first year + links, you level the playing field much more.

Free shipping or flat rate shipping or threshold shipping?

Tis the question for how to sell your product. YMMV but here's what I've found from running several large scale shipping tests.

🧵👇 The goal here is to get the most flow through margin as possible. Not the most sales. Margin $'s.

1. You're going to establish a baseline buying behavor for your customers. To do this, you want to offer flat rate shipping OR free shipping.

“The Social Media Guru”

If you want the ultimate playbook on how to grow your account and do it in the scummiest way possible.

Read below. 🧵 *Constantly Begging for likes/RT*

As with all things in life, moderation is the key. *Sometimes* you should ask for for a rt if you really want to get the word out for that specific tweet. If you want to be a great gooroo though, do it constantly.

DO. NOT. UNDER ANY CIRCUMSTANCES. Try to start a business that relies on a network effect of users. You're setting yourself up for failure and will never get off the ground.

What do I mean by a network effect? 👇

(1/X) I mean a brand that relies on a large base of buyers AND sellers to be successful. A business model that becomes exponentially more valuable as the user base grows.

A model where you NEED a large base of users before the users can derive value from your website.

(2/X)

If you're growing any digital business, it's easy to give up when you're not seeing progress.

Here's how you get rid of that self doubt and realize what the real problem is in your lack of growth. 1. Write down all the ways/channels you're going to grow
2. Write down *action items* you're going to take in each channel
3. Measure completeness of items
3. Track impact of said action items
4. Prioritize work based on impact
5. Iterate

What does steps 1-2 look like?

The problem with small businesses trying to market their product is they can’t tell the difference between “done” and “done right”.

That’s why there’s so many crappy digital marketing agencies.

Also why when the big boys move into their space, they get their lunch money stolen. “I have a GMB”

Is it optimized? Do you get consistent reviews? Do you have the same info on other platforms Google checks?

How to spot a Guru?

🧵 *Vague terminology*

6 fig or 7 fig is meaningless since it’s referring to revenue. $1M with a 10% flow through is $100k per year.

Here's the deal

Between @BowTiedTetra, @bowtiedamazon, @HarambeMoney, myself and Googling basic problems

You have all of the online business knowledge that you could ever *need* to know

To start *any* online business

One of the above has done it and written about it

1/🧵 You literally don't *need* to follow anybody else or have any more information

You can. Idc. Do you. But you don't *need* to

Sure. There are fringe cases but that's where Google comes into the picture.

And... All of the above accounts write for beginners.

2/🧵