I've done five videos in the last few months, breaking down persuasion techniques used by Scott Adams during his daily show.

Here's the mega-thread, so you can watch them all at once: 👇

(One of these is not Scott Adams.) #1, Controversial Opinions

https://x.com/BowTiedTrance/status/1958932612308693438

Hi there, all of my new followers. Welcome to the rabbit hole.

In the replies below are some of the most important things I've posted recently.

I just saved you a ton of scrolling time. 👇 My interview with @walterkirn about how the media is hypnotizing you into becoming a character in the stories they create.

https://x.com/BowTiedTrance/status/1985939363067199958

Did you notice certain persuasion techniques in Trump's speech last night?

Here are a few you may have missed.

Simple stuff, but powerful, and you can use these yourself very easily. 👇 "Eleven months ago, I inherited a mess, and I’m fixing it."

That was the opening line.

Framing is everything in persuasion, and setting perceptual contrast is great framing: "I inherited a mess -- I'm fixing it." 👇

"Hypnotic trance" sounds like voodoo woo-woo, but it's a measurable brain state: your "theta" waves increase.

When you zone out and start daydreaming, your brain is going into this natural state, and it's wonderful.

So what are the reasons to do this intentionally? 👇 Trance/daydreams are very good at dialing up your vivid imagination, where you can almost see and hear your make-believe world.

Snoopy flying his doghouse and fighting the Red Baron is a nice model to compare it to.

What happens in vivid imagination? 👇

A short thread on the power of the "Liking" persuasion principle.

Or as I like to say, "You can't 'logic' someone out of their opinion. But you can make them feel differently about it."

Let's take a look at what Cialdini said ... The goal was to get a higher percentage of people to consider Darwin's Theory of Evolution.

It's a scientific theory, so obviously you'd want to use logic, data, and evidence, right?

But that's not how our human brains are wired to respond in our "default" settings.

Alright, I promised an eventual thread on the persuasion impact of The Simultaneous Sip.

Then I got distracted.

But here goes ...

Every CWSA show begins with the ritual: "A cup or a mug or a glass, a tankard, chalice, or stein ..."

You can probably recite the rest, and that's your first clue. Repetition is hypnotic. Repetition is rewiring. Repetition is routine-forming.

Slogans, hymns, anthems, pledges, chants, it's all drawn from the same bucket.

The ritual is what makes it sticky, and within the ritual is the repetition that gets your brain "thinking ahead."

President Trump used this method at his rallies:

"We will make America strong again. We will make America proud again. We will make America safe again. And ..."

Here, the whole crowd joins in together.

"... we will make ... America ... GREAT again!"

Repetition is hypnosis.

Watch how Scott Adams has leveraged this principle in his daily CWSA show.

There are two examples that the Sippers will get right away.

Tell me ... I have the results of a recent poll in front of me ... and most of you already know the answer, don't you?

Another one: I just read a new research study on relationships (or happiness, or mental health), and ... you already know what I'm going to say next, right?

For the uninitiated, the answers are below, along with the persuasion-packed goodies buried in these techniques. 👇 The answer to the "results of the poll" setup is, of course, "25%."

(On any poll, 25% of the respondents will always pick the dumbest answer. Once you see it, you can't unsee it.)

The answer to the "new research study" setup is, "you could have asked Scott."

(The study is presenting some super-obvious conclusion.)

He has repeated these things so many times that he can get thousands of people pre-programmed to auto-respond.

Repetition is hypnosis. And in playing along with the game ("you know the answer, right?"), brain rewiring occurs.

Want to see where the free money is?

Red bucket, grey bucket, and fighting the right battle.

"These leftists are idiots! Morons! Incompetent!"

Red bucket goes over here. Grey bucket goes over there.

Red is red for "Danger," grey is grey because it's grey. Now, in your mind, put all of the lefty politicians and influencers (MSM or otherwise) in the red bucket.

Danger.

Jake Tapper goes in there, along with Harry Sisson, AOC, Schumer, Pelosi, and the rest.

If we're fighting a battle against morons, we're fighting the wrong battle.

These aren't morons, they're mercenaries.

All those terrible ideas, headlines, policies, pushing for trans-kids, mass illegal immigration, and the rest ...

There's $$ in it for the red bucket kids.

Not morons, mercenaries. Evil. Danger.

Alright, here's a short(ish) thread then, on the persuasive effect of Scott Adams's phrase, "And it goes like this ..."

(This isn't going to be short.) ⏬

https://twitter.com/joker_jay94/status/1924801079021101555

If I say "blueberries are good for your brain," it's far less persuasive than saying, "I just heard some experts saying that blueberries are good for your brain."

It doesn't matter if I heard that from experts or not, what matters is bypassing my audience's Logic Brain by taking myself out of the equation.

This is no longer me presenting you with my opinion, this is now me inviting you to join me as a third-party observer to some objective fact.

But there's a specific form of this technique that Scott uses, which I really appreciate, because it's so subtle.

"And it goes like this."

I'll give some examples.

I've been trying to come up with a list of Scott-isms, things that Scott Adams has said that I routinely repeat because they're now part of my Filter on Reality.

- "too on-the-nose"
- "the 24-hour rule"
- "systems over goals"
- "talent stack"
- "directionally accurate"
- "it feels like it works"
- "hold this in your mind"
- "and it goes like this ..."

So many gems that are now just part of my Operating System ... Geez, how could I forget ...

"two movies on one screen"