AG1 doesn't have a landing page. They have a funnel matrix.

I analyzed their top Pre-Landers in each stage of the funnel.

Here's the strategy and mechanisms 99% of DTC brands are too lazy to copy 🧵 At first glance it looks like AG1’s Top of funnel is the same cliche strategy all the other 9 figure brands use “Celebrities”

But after some digging you realize they are running the same listicles and advertorials as Dropshippers

These two top of funnel Pre-landers showcase what a 9 figure brand’s unaware Advertorial and problem aware Listicle look like

No Celebrities or Fancy Sections/Blocks, just copy that is curated to get someone that has no idea they have a problem to discovering what the solution is