SOCIAL MEDIA TRENDS FOR CHURCHES [May 2023 Edition]

In the constantly changing world of social media - here's what I'm seeing that affects your church this month… TREND 1: Work harder to make videos shorter

All things being equal, a shorter vertical video will outperform a longer one - almost every time.

I've begun instructing my team to work on making our edits tighter and shorter.

A warning for you here: shorter doesn't mean easier.… twitter.com/i/web/status/1…

HOW TO AVOID BURNING OUT YOUR CHURCH'S VOLUNTEERS

Churches rely on volunteers - there's no way around that.

But do you balance this need without overdoing it? Here are a few ideas...🧵 First, sit down with each volunteer individually and ask them the following 7 questions to get a better feel of where each of them is at.

Because what might be too much for one, is too little for another.

Here are the 7 questions:

Churches are closing their doors everyday, and I think there's 3 major things every church needs to account for if you want your ministry to be healthy and growing ⛪️

A thread 👇 First: a shrinking audience.

Church membership is aggressively declining, with a 20-percentage-point drop since 1999. More than half of that decline occurred since the start of the current decade (Gallop).

People just aren’t attending church the way they used to.

Here's a message I received yesterday.

[screenshot attached]

A good example of a common attitude held within the church towards young people.

But there's another side to this coin...

[THREAD] We're living through the biggest communication shift in 500 years.

One example? YouTube.

YouTube is the second most visited website in the world - even more popular than Facebook.

But here's what few understand...

YouTube is a search engine.