Brandon Thurston Profile picture
Reports wrestling business: @wrestlenomics • Still learning #Python • Wrestled in the beforetimes •
Tariq_Ziyad Content Writing Profile picture 1 subscribed
Dec 5 4 tweets 2 min read
$TKO COO Mark Shapiro yesterday at the UBS media conference said they can make a deal for WWE Raw rights before an NBA deal is done or could wait until literally the night before the current deal with NBCU expires next fall. Shapiro says they want to cut back on WWE house shows. He says they're "dilutive" from a "margin perspective" which is wonderful corporate speak for unprofitable. Seemingly he's especially referring to house shows in smaller markets or "C and D counties".

In the course of this spectacle of euphemisms, there's a funny WWE terminology moment as he calls WWE events "cards" which he quickly corrects to "superstar events".

He says Wrestlemania tickets sold at the highest "per cap" (ticket prices) they've ever seen. He falsely says Wrestlemania was sold out in 24 hours. They've sold lots no doubt but you can still get first-market Wrestlemania tickets for either day on Ticketmaster.

Also, he sees MORE UFC events in the future, particularly Fight Nights.
May 12 21 tweets 4 min read
THREAD: Jan 17 to Apr 2, "over 60 potential counterparties, including strategic companies, financial sponsors, family offices and sovereign wealth funds" were in contact about a WWE transaction.

Feb 6 to Mar 21, WWE made confidentiality agreements w/ 20 potential counterparties. Image Feb 7: WWE and Endeavor signed a mutual confidentiality agreement to do due diligence on each other.

The same day Endeavor submitted a non-binding indication of interest proposal to merge WWE with its holding company, with $EDR owning 57% and $WWE owning 43%. Image
Apr 3 23 tweets 6 min read
WWE and Endeavor have entered into an agreement to merge WWE and UFC, according to a new SEC filing.… WWE employees were sent an email from Vince McMahon announcing the transaction and that there’s an all employees meeting at 4 pm ET.
Apr 1 5 tweets 2 min read
No surprises here, but curious to watch this unfold. Will update later. Image Tweets with "WWEHOF" peaked highest at 12:07 AM ET, which I believe is at the end of Konnan's speech introducing Rey Mysterio. Image
Mar 24 5 tweets 2 min read
New WWE filing with the SEC reports Vince McMahon yesterday paid $17.4 million toward costs for the Board's investigation, which was related to sexual misconduct allegations against him and former executive John Laurinaitis. Vince also agreed to pay additional costs incurred. "The Agreement also includes a release of Mr. McMahon by the Company regarding the recovery of the costs described above and a release of the Company by Mr. McMahon regarding the investigation and related matters described above."…
Nov 2, 2022 35 tweets 8 min read
In this thread I will live tweet WWE's Q3 2022 earnings (covering Jul 1 to Sep 30).

The report should be live soon at The call is at 5 pm ET. Consensus analyst expects $284 million in revenue and an EPS of $0.49.

My preview here:… WWE reports Q3 earnings:

Net income: $41.7 million
Revenue: $304.6 million
EPS: $0.49
Adjusted OIBDA: $91.2 million

Revenue beats expectations, EPS right in line. Adjusted OIBDA way over guidance of $70M to $80M stated last quarter.…
Oct 1, 2022 6 tweets 4 min read has some free Antonio Inoki matches:

vs. Vader (1/4/1996)…

vs. Steve Williams (10/25/1987)…

vs. Masa Saito (10/4/1987) Island Deathmatch vs. Great Muta (5/1/1994)…

vs. Dick Murdoch (9/1/1987)…
Sep 29, 2022 4 tweets 2 min read
AEW Dynamite last night on TBS (8-10pm):
990,000 viewers
P18-49 rating: 0.34
#9 cable original in P18-49
📊 Image The Weather Channel dominated top cable ranks in P18-49 as Hurricane Ian hit the southern U.S.

📋 Full report:… ImageImage
Feb 19, 2022 6 tweets 2 min read
With today's event, WWE will have earned more than $350 million from the Saudi Arabian government since 2018. Each event is worth $50M to $55M to WWE.

Here are some things that are less valuable than all the money WWE has made from the Saudi government so far... Every Wrestlemania ticket sale ever combined, going back to 1985, adjusted for inflation.
Feb 17, 2022 4 tweets 2 min read
AEW Dynamite last night on TBS:

869,000 viewers
P18-49: 0.31 (406,000)

Lowest total and 18-49 viewership since December.

📊 More demos & analysis: ImageImage Dynamite ranked #3 among cable originals, behind the two NBA games on ESPN.

It doesn't appear Dynamite was up against any abnormally strong competition.

📋 Full report: Image
Feb 12, 2022 11 tweets 3 min read
WWE gets paid by the Saudi govt $50 million, 3x the biggest Wrestlemania gate ever, for every event in the country.

The product the govt is paying so much for is a global broadcast of a big entertainment event from a normal-seeming country in the name of supposed progress. WWE is there, not to altruistically be “part of the change” but because of the money, which makes up 10% of WWE’s annual revenue.

The Saudi govt is still among the worst human rights abusers in the world.…
Jan 12, 2022 4 tweets 1 min read
I'm working on a summary of the lawsuit filed today by MLW against WWE, alleging, among other things, that in August WWE pressured Fox-owned streaming service Tubi to terminate a media distribution deal with MLW the day before it was to be announced. MLW and WWE have both given comment to Wrestlenomics.

MLW CEO Court Bauer: "WWE has been wrongfully depriving its competitors of critical opportunities for many years, but its latest conduct has been even more unconscionable."
Jan 11, 2022 4 tweets 2 min read
AEW Battle of the Belts on TNT, Saturday @ 8-9pm:
704,000 viewers
P18-49: 0.27 (355,000)

For comparison, Rampage the night before did 588,000 and a 0.24. Dynamite on TBS Wednesday had 1.01 million viewers and a 0.43 demo rating.

📊 More demos & analysis: Battle of the Belts went against Cowboys-Eagles simulcast on ABC and ESPN, watched by a combined 20.2 million viewers and a 5.17 total P18-49 rating (=6.7 million viewers in the demo) from 8:14 to 11:22pm.

The last month TNT at 8pm Saturday averaged a 840k and 0.24 demo rating.
Apr 23, 2020 81 tweets 20 min read
In this thread I'll be tweeting about the $WWE Q1 2020 earnings release. Documents release after 4pm ET. Conference call at 5pm.

Also, I'm making the 48-page @Wrestlenomics Pro Wrestling Industry Report 2019 is available again today only for just $5. Consensus analyst EPS estimate is $0.23. Based on 88.6mm diluted shares, implies a net income of $22mm.…
Feb 6, 2020 70 tweets 16 min read
WWE Q4 2019 report and conference call tweets will be in this thread.

Read by full 2019 PDF on the wrestling industry here: WWE earnings press release highlights:

Q4 revenue: $322.8mm
FY'19: $960.4mm (new WWE record)

Q4 net income: $69.3mm
FY'19: $77.1mm (short of 2018's $99.6mm)…