Tweeting about building your SaaS audience through writing and SEO. SEO 👉 @seo4therestofus Growth 👉 @activecampaign New project 👉 @allinhouseco
Jan 30, 2023 • 28 tweets • 8 min read
I keep seeing a "how they won" analysis of Monday(dot)com as a case study for great SEO.
I did some digging and think it might be one of the worst SaaS SEO playbooks you could possibly follow.
Want to know why (+ the secret growth levers that *actually* grew Monday’s SEO)? 👇
The campaign that Monday[dot]com ran internally and through agencies *is* a masterclass in large volume content production..
But not one that we can really learn from, and certainly not one 99.99% of us should copy.
So, why am I doing this whole analysis?
May 12, 2021 • 13 tweets • 8 min read
💰 This year, I'll make more $ than I ever have before (by a lot).
Recently, a friend told me "any company would be lucky to have you."
But did you know I've been REJECTED 10+ times by companies (you’ve definitely heard of)?
Here's the rejection letters + 10 lessons I learned:
July 2014 - @AppSumo turned me down for a customer support position.
In the interview @noahkagan asked what I was building on the side. THEN asked why I didn't just do that full time...
I... I didn't have an answer for that and it made me reconsider EVERYTHING.
Feb 16, 2021 • 21 tweets • 5 min read
For the first 6 years of my career, I had the privilege of teaching psychology to over 1,400 high school students.
Here are 27 things that I taught them (that I now directly apply to writing and marketing) that helped me 4x my income.
They're worth a read. 👇
🧠 First, a fair warning:
Elements of psychology, such as cognitive biases, are powerful things, not to be trifled with.
