Brendon Burchard Profile picture
“World’s leading high performance coach” - forbes. 3-time NYT bestselling author. Founder https://t.co/5AhA3RxgZM. Host, Motivation with Brendon Burchard podcast
Jul 15 5 tweets 1 min read
Cynicism is the ultimate problem of modern life, not fear.

Armchair experts and new leaders always blame fear but Fear isn’t the cause of cynicism.

Moral superiority is: I know things are bad and I know the problem and I know things are totally unfair so I know it’s also useless to try and all others’n attempts are wrong and will be pointless as well.

That doesn’t come from fear,
Jul 9, 2025 23 tweets 4 min read
Creators are toast.
the one AI implication that creators seem to be missing is a tidal shift.
It’s going to destroy their businesses

and amazingly they don’t see it coming. Platforms will suffer too

I’ve been sharing w top creators in the world but I want ppl to know 2/ Here’s the thing about AI and creators

that anyone who has ever read a business strategy book would see coming

I call it THE MIDDLEMAN DILEMMA

or, the *Creator Cutout*
Let me explain
Jan 4, 2025 15 tweets 3 min read
People only CHANGE for SIX reasons. Not knowing these 6 reasons makes your own personal development slow, weak, lacking for the demands of life.

It means you have no strategy for growth. It makes you a poor leader.

The 6 Reasons People Change. Or, the ignition buttons 🧵 1/6 EXPERIENCE.
You probably guessed this one. LIFE changes you. It just happens. Situations, demands, obligations - the matter and force of a world you must survive in. You live years, you pay attention, you grow.

Direct experience is the mother of all learning.
May 26, 2024 9 tweets 2 min read
You get TOO TIRED in the afternoon.

It affects your focus, mood, and productivity.
The crash sucks and you need to be more energized and mentally alert. Here’s what to do based on my research and 20yrs coaching high-achievers 🧵 Know what LEVERS you have at your disposal:

- all energy now, in this moment, is a reflection of your sleep, movement, food, self-talk, perceived progress, and social energy from the last 72hrs, piling up into a mood. Change those and change your ongoing state. Those are the levers. Sure, you can change your state by breath and movement, right now, but we’re talking about LIFE ENERGY ongoing, not just state change. The last 72hrs holds the key biologically and those are your levers. If any, optimize the first 4.
Mar 17, 2023 6 tweets 2 min read
What people don’t understand about high-performing and happy people (btw the prior requires the former), is that: 🧵 HABITS ARE THE *KEY* DIFFERENCE MAKER

High performance is a measure of success *and* wellbeing over time.

So it turns out that strengths, personality, education and even income turn out to be *less* indicative of performance than what are called “high performance habits”.… twitter.com/i/web/status/1…
Mar 16, 2023 4 tweets 2 min read
Companies realizing again that high performance habits matter. @Meta @Google @Microsoft all had similar realizations this year. CEOs are getting it. There's no efficiency, drive and productivity without the personal and social habits in my book, High Performance Habits... Here's the six deliberate habits that the world's largest study on high-performance to date say matter the most. Of 100 research-backed "performance variables," these correlate the most with long-term success (and wellbeing!):