We all value things in life. And companies are no different. We recently went deep into what matters most to our business. Here they are - the Eight Things We Value Most. 1/10 Our first principle: "We serve our users as they are, not as we think they should be"

We seek to know and understand our users and ground everything we do in our service of them. We don’t design things they won’t want and we don’t build things they don’t need.