In 2000, Nokia sold 7 phones a second and owned 70% of the market.

It was bigger than Apple, cooler than Samsung and untouchable.

Then it bet against the future and lost everything.

Here’s how the company that ruled a generation collapsed:
At its peak, Nokia was untouchable.

Its phones were durable, reliable, and wildly popular.

The brand became synonymous with mobile phones so much so that by the early 2000s, Nokia was more recognizable globally than Coca-Cola.

John McAfee was the wildest entrepreneur in history.

• Bitcoin billionaire
• Wanted in 3 countries
• Hacked the US government
• Married a prostitute sent to kill him
• Escaped prison by faking a heart attack

The untold story of Silicon Valley's craziest CEO: John McAfee started as a legit genius.

He worked as a programmer on NASA's Apollo missions.

Later, at Lockheed Martin, he encountered the first computer virus.

It gave him an idea that would make him rich and rewrite tech history.

Larry Ellison might be the wildest CEO Silicon Valley has ever seen.

• Lives in his private Hawaiian island
• Hired spies to take down Microsoft
• Steve Jobs and Elon Musk studied his playbook

Here’s how he crushed IBM and built Oracle into a $400B empire: In 1977, Larry Ellison co-founded a tiny startup called Software Development Laboratories.

Their mission?

Build a database system for the CIA something no one had ever really done at scale before.

The project's codename: Oracle.

You walk into IKEA for a simple shelf.

Two hours later, you’re pushing a cart full of things you never planned to buy.

This isn’t bad luck—it’s a $50 billion psychological trap.

Here’s how IKEA hijacks your brain to make you spend more (without realizing it): IKEA succeeded because it's founder, Ingvar Kamprad, reinvented how people buy furniture.

His strategy? Low prices, self-service, and an addictive shopping experience.

In 2017, McDonald’s introduced a simple machine that changed everything.

It doesn’t flip burgers—but it made them billions.

This machine makes you spend more, eat more, and come back for more.

Here’s how McDonald’s self-order kiosks became their $2.1B secret weapon: Self-order terminals were first introduced in 2008, with Europe as the testing ground.

Today, they’re in nearly every McDonald’s worldwide.

The results?

1. In Germany, profits increased by 15% after introducing SOTs.

In the 1970s, Japan was a tea-drinking nation.

Nestlé spent millions to change that—ads, discounts, promotions—but nothing worked.

Then they hired a child psychiatrist.

What happened next turned Japan into the 4th largest coffee importer in the world: After World War II, Nestlé entered Japan, hoping to create a new market for coffee.

But no matter how much they advertised, coffee sales remained abysmal.

The reason?

Coffee had zero cultural significance in Japan and had no childhood nostalgia or emotional connection.

Jeff Bezos built Amazon with one simple rule:

“If two pizzas can’t feed the team, it’s too big.”

Here’s how the "Two Pizza Rule” shaped Amazon’s culture of innovation and growth: The Two-Pizza Rule is rooted in Bezos’ belief that small, autonomous teams are more productive than large, bureaucratic ones.

- Decision-making is faster
- Communication is clearer
- Accountability is higher

In 2013, Snapchat invented Stories—and changed social media forever.

In 2016, Instagram copied it.

Everyone called it a ripoff.

But today, Instagram Stories has 500M daily users and generates billions in ad revenue.

Here’s how one stolen feature changed the game forever:
In 2013, Snapchat launched Stories—a new way for users to post photos and videos that disappeared after 24 hours.

The idea was simple but revolutionary.

It encouraged real, unpolished content, and users felt more comfortable sharing because their posts wouldn’t live on forever.

In 1975, a Kodak engineer invented the world’s first digital camera.

It could’ve changed photography forever. But Kodak buried it, saying:

“That’s cute, but don’t tell anyone.”

What happened next is one of the most painful lessons in business history:
Kodak was founded in 1888 by George Eastman with the goal to democratized photography.

Their promise?

“You press the button, we do the rest.”

By the 1980s, Kodak controlled 80% of the U.S. market. It was unstoppable.

Apple isn’t a tech company—it’s a cult of obsession.

People camp out in freezing weather, skip meals, and wait hours—just for the chance to buy the latest iPhone.

Here’s how Steve Jobs built the most addictive products on the planet: 1. Relentless Focus on Simplicity

Jobs famously said, “Simple can be harder than complex.

You have to work hard to get your thinking clean to make it simple.”

Apple doesn’t overwhelm users with endless features; instead, it delivers what’s essential.

Costco built a $250 billion empire by breaking all the rules:

- 14% max markup.
- $4 billion in membership fees.
- Just 4,000 products.

Here’s the untold story of how they redefined retail—and the pricing strategy that turned customers into die-hard fans: 1. The Golden Rule: Never Exceed 14% Markup

Costco’s markup strategy is legendary:

Regular items? A strict 14% cap on markup.

Kirkland Signature (their in-house brand)? Even lower at 15%.

Traditional retailers struggle with months-long production cycles

But Zara designs, manufactures, and stocks shelves in just 2 weeks.

Here’s how Zara’s supply chain agility redefined fashion retail—and the lessons every business can learn:
Traditional fashion retailers relied on a seasonal model.

Retailers predicted what customers would want six months before products hit shelves.

They commit to large quantities of each style, leaving no room for adjustments.

This is the world’s “most wanted” hacker.

He breached Motorola, Nokia, and left the FBI chasing him for 3 years.

After his release, he built a multimillion-dollar cybersecurity company.

This is the story of Kevin Mitnick (the FBI's most-wanted hacker): Kevin Mitnick’s hacking journey began with LA’s bus system.

By age 12, he figured out how to bypass the punch card system, allowing him to ride any bus for free by collecting discarded transfers.

Soon, his curiosity extended to phones, radio signals, and eventually, computers.

Uber wasn’t just disruptive—it was lawless.

It bribed governments, built secret spyware, and broke every rule in the book.

All to dominate a $100B industry.

Here’s the untold story of Uber’s rise—and the scandals that almost destroyed it:
In the winter of 2008, on a cold Parisian night, two friends, Travis Kalanick and Garrett Camp, stood waiting for a taxi that seemed like it would never arrive.

Frustrated and frozen, an idea struck:

What if you could summon a car with the tap of a button?

For a decade, BlackBerry dominated the smartphone world.

But a single decision set them on a path to collapse.

They had the resources to survive and the tech to dominate.

So why did they lose to Apple?

Here’s the shocking truth behind their downfall: 🧵
In the early 2000s, BlackBerry was "the smartphone."

It was the device that made you look like a true professional.

In fact, the company became synonymous with productivity, especially among executives & politicians.

By 2007, it had more than 16 million active users worldwide.

In 2000, Nokia ruled the world—selling 7 phones every second and owning 70% of the market.

But a decade later, it collapsed completely.

How did the king of mobile phones fall so fast—and could it have been saved?

The rise and fall of Nokia, explained: 🧵
Nokia’s was founded in 1865 as a paper mill.

By the mid-20th century, it diversified into cables, rubber, and electronics.

Its big break came in the 1980s when it entered the mobile communications market.

In 1975, a Kodak engineer invented the world’s first digital camera.

It could’ve changed photography forever.

But Kodak buried it, saying:

“That’s cute, but don’t tell anyone.”

What happened next is one of the most painful lessons in business history:
Kodak was founded in 1888 by George Eastman with the goal of democratizing photography.

Their promise?

“You press the button, we do the rest.”

By the 1980s, Kodak controlled 80% of the U.S. market. It was unstoppable.

In 2001, Netflix tried to sell to Blockbuster for $50 million.

But Blockbuster LAUGHED at them.

Today, Netflix is worth over $350 billion and Blockbuster is bankrupt.

Here’s how that rejection sparked one of the greatest comebacks in business history:
Netflix began in 1997 as a DVD rental-by-mail service, founded by Reed Hastings and Marc Randolph.

At the time, Blockbuster dominated the movie rental market with thousands of stores and millions of customers.

In 1957, Toyota was an underdog in the U.S. market.

By 1975, they dethroned Ford and Chrysler to become the #1 import brand.

Their secret? Giving every worker the POWER to stop a multimillion-dollar production line.

Here’s how Toyota rewrote the rules of manufacturing:
Toyota was struggling to catch up to American automakers.

So much so that their estimated losses in the initial 3 years were over $1.5 million; they lost $300-500 dollars on EVERY vehicle.

They needed to improve efficiency, reduce defects, and cut down on wasted resources.

In 2015, Apple set out to revolutionize the automobile industry.

$10 billion spent. A self-driving future promised. Planned to beat Tesla.

But instead of changing the world, they crashed.

Here’s the wild story of how Apple’s boldest gamble became its biggest failure: In 2008, Jobs discussed the idea of an Apple car, an integration between hardware, software, and design.

In 2015, Apple officially began working on an electric car.

Led by Steve Zadesky, a former Ford engineer, Project Titan quickly grew into a team of over 1,000 people.

Jeff Bezos built Amazon with one simple rule:

“If two pizzas can’t feed the team, it’s too big.”

Here’s how the "Two Pizza Rule” shaped Amazon’s culture of innovation and growth: The Two-Pizza Rule is rooted in Bezos’ belief that small, autonomous teams are more productive than large, bureaucratic ones.

- Decision-making is faster.
- Communication is clearer.
- Accountability is higher.