Everything You Need to Know about Profitable Scaling Margin, the replacement to MER & ROAS

Let's dive into it

Scaling is one of the most important skills for any brand to master.
Let's get down to the GOLDEN EQUATION OF BUSINESS GROWTH

Please RT this 🧵 if you find it valuable PSM helps a brand focus on how to invest in their growth, rather than chase what their marketing team mistakenly places value in... ROAS or MER.

Often marketers use MER or ROAS, but these are very low-integrity vanity metrics.

Let's breakdown why these aren't helpful at all

Everything You Need to Know about Creative Testing with Facebook Ads

Let's dive into it

Testing & Scaling ads is a fundamental skill every marketer needs!

The honest truth is, the vast majority of Facebook Ad folks do this dead wrong!

Please RT this 🧵 if you find it valuable Facebook runs on creative & let’s face it
if you don’t have an effective strategy for creative testing... you are easily replaceable.

So lets debunk the most popular ideas that aren’t actually very good & give explicit detail on what you should be doing to scale with confidence!

Fun Fact:
As I’ve scaled the Underoutfit.com paid media from $200k in spend in Jan To $1.5M in Rev in August

4 staggering trends in data are unavoidable & overwhelmingly obvious

Check below

*an unintended thread on the creation of an 8figure business in 8 months 1: the CPM has gone down from $35 to $20
The more I spend, the better the ads, the lower the CPM..

and the quality of traffic keeps getting better

Everything You Need to Know to Confidently Scale Facebook Ads
*for $50 a day accounts to $50k

Let's dive into it
Scaling Facebook Ads is an essential skill every marketer must have, and also something 90% of marketers do terribly wrong!

Please RT this 🧵 if you find it valuable Why Does My Ad Do Worse When I Raise My Budgets?

When you raise budgets,
a less efficient CPA is expected

This is a given, which is why when we scale results, we have to understand how the platform works and how to become more efficient to give us a profitable scaling margin.

EVERYTHING YOU NEED TO KNOW ABOUT BROAD TARGETING

Let's dive into it

Far too many people misunderstand what "Broad Targeting" is

and

Why it’s the most powerful option available when running Facebook ads, and only audience you need

Please RT this 🧵 if you find it valuable Let’s get started, first off..

Broad, is not an adjective

Broad is a noun

Broad targeting is utilizing only age, gender, and location to restrict the available impressions for any ad to be delivered to

The Blueprint for Success w/ Facebook Ads

Let's dive into it

From $1M days to running the 1st LeadGen & DPA Ads
& helping with the product dev & testing of the Power 5

I've helped build what you use now
This is what you NEED to know

Please RT this 🧵 if you find it valuable Since iOS14 dropped there has been a lot of panic and misinformation on how to be successful when it comes to Facebook ads

Facebook is smarter than ever

Let’s get down to the bottom of the 4 things you absolutely need to know to make this your best year in Facebook advertising

How to Run High-Ticket Offers with Facebook Ads

Let's deep dive into it

Running high ticket office with Facebook ads can be an incredibly profitable business venture.

Let's focus on how to make it work
Because it is a bit different

Please RT this 🧵 if you find it valuable High-Ticket offers require that you use Facebook
in a slightly different way than if you were runnin
a low-ticket DTC business.

Let’s break down those differences so you can scale your $500, $2,000, $10,000 or $100k+ offer with confidence.

You can't use Facebook the same way!

DYNAMIC CREATIVE: Facebook Ads Secret Weapon (the DCT)

Let's get deep & dirty

It's both the most powerful in the Facebook Ads toolbox & also most the misunderstood/poorly utilized tool that many have chosen to shame

Let’s fix that!

Please RT this 🧵 if you find it valuable Dynamic Creatives unfortunately have become one of the most divisive pieces of technology that an overwhelming number of otherwise elite marketers categorically reject using

Let’s get to why not using it might very well be one of the biggest mistakes you’re making right now

How Facebook Ads & Targeting Actually Works

Let's deep dive into it

Sadly, the vast majority of marketers fundamentally misunderstand some very basic principles, and that is why they struggle

Let’s fix that!

Please RT this 🧵 if you find it valuable Every Ad you make, and organic post too, is referred to by its Post ID

Each Post ID is its own webpage within Facebook

When you make an ad, all you’re really doing is building webpages, and then spending money to show that page to more people

Facebook Ads Best Practices 30 Days of 30 🧵 *MEGA THREAD* PART 2
Day 29: How to optimize your ad account on Facebook and the days of iOS 14

A Series of 🧵 for #MarketingTwitter

For more resources go to links.facebookdisrupter.com 2nd point is simplicity.
Just like we're talking about removing bad choices. Something else that people fundamentally don't understand is Facebook is really, really good at delivering consistent results.

Facebook Ads Best Practices 30 Days of 30 🧵 *MEGA THREAD*
Day 28: Optimizing by Placement... is just a TERRIBLE idea

Isolating placements, and other Programmatic Strategies on Facebook, and why you shouldn't ever do it

For more go to go to links.facebookdisrupter.com Placement.

So many people are talking about placement and I get it.

Like maybe your ads are doing better on Instagram, or maybe they're doing better on Facebook, or maybe you need to get into the newsfeed or want to try to be smarter than machine.

The easiest way to scale your business with Facebook ads

There are a lot of clever hacks
There are a lot of things that can make you feel smart
But most importantly, Facebook is designed to work hard so that you don’t have to Every day that you work harder to micromanage the machine and make things more complex, is it another day that you stand in your own way.

You don’t need lookalike audiences
You don’t need interest groups
You don’t need retargeting

5 Reasons You’re Not Making Consistent 💰 from your Facebook Ads!

I know, you're testing"all of the
Hacks" that the gurus are telling you to do….! You have spurts of growth & a few 💶 here & there….but you can never seem to stay consistent & you're struggling to hit your income goals...!🤷🙈

I feel you, I've been there!

For all The "Test Campaign & Scale
Campaign" buyers
Using the "Sandbox Method"
I encourage you to do some history
homework and research Bucket Based
CBO / Cloud CBO
You're running an alternative version of
something that was run & beaten 3-4
years ago
You can do better
yOya Learn how to do this in my “How to Master Facebook Ads” Masterclass, sign up @ Apply.FacebookDisrupter.com

Letting Facebook do the hard work
Testing everyday
Using automated rules to do the daily tasks
& focusing on CPA rather than ROAS

The secret to a life of joy, is happiness and purpose

Are you spending every day helping somebody else and sacrificing your own?
Are you still slaving away for someone who replace you the day to get you leave?
Mastering Facebook ads can be your lifeline to happiness Every single day people all over the world are creating independence and joy with this discipline
I went from unemployable to world traveler because of Facebook Ads, and you can too
There is no reason why ANYONE can’t do this

CONFIDENCE & SUCCESS can be yours…
Smash ❤️ if 2022 will be your best year yet!

Dozens of people have been through the Facebook Ads MBA Program, and are seeing more confidence and success than they’ve seen in years, or ever before! 💰💯😍 NO ONE ELSE is taking their time to directly take teach you what they’ve learned spending over $250M+ at a profit on Facebook over the last decade. 💯💰🙋‍♂️

The easiest way to scale your business with Facebook ads

There are a lot of clever hacks
There are a lot of things that can make you feel smart
But most importantly, Facebook is designed to work hard so that you don’t have to Every day that you work harder to micromanage the machine and make things more complex, is it another day that you stand in your own way.

You don’t need lookalike audiences
You don’t need interest groups
You don’t need retargeting

“Restraint of Pen and Tongue”

I’m legit getting a migraine reading all of this terrible advice I’m seeing on Twitter today & knowing the suffering that comes from it

A year ago I’d call them all out
But I’m trying to be nicer

So here are my thoughts
In a general way
A mini🧵

https://twitter.com/ctthedisrupter/status/1519528453992849409

ACO TikTok flywheel

How to make creative testing easy

By leaning into with the platform once

And placing the scientific method
Above taking guesses with your money

Remember kids
Guesswork
Is more work
Than using science

Also makes way less money at scale 1st let’s establish some
OBJECTIVE FACTS

A: TikTok is an oCPM platform that favors user experience above all else

B: TikTok “wants” new content often

C: Data Volume & Integrity improves Applied AI

D: Consistent Improvement beats guesswork at scale

Do We Agree?

THE DEFINITIVE GUIDE TO: How the Facebook Algorithm Works


iOS14 came & caused a lot of havoc for many advertisers
A lot of people chose to reduce their FB ad spend & say Facebook doesn’t work

Here’s everything you need to know
About a platform we all use However, more than a few people who have seen tremendous success over the last year & it’s because they understand how the Facebook algorithm works

The biggest mistake most people make, is built off of a fundamental misunderstanding of how the algorithm works, so let’s fix it

How to Master Facebook Ads in 2022
＊hit link in bio to sign up

Tag someone who needs to see this 👇👇👇 Join me on March 19th, as I show you in intimate detail, my personal Facebook Ads strategies & Digital Marketing secrets that have made me one of the Top 100 Facebook Advertisers in the United States

I will teach you:
EcoSystem ROAS
Golden B-E-A-R
& Success Protocol