Carl Weische Profile picture
Founder https://t.co/ID713InRaD
4 subscribers
May 7, 2024 12 tweets 2 min read
All any brand wants is conversion rates that are consistently improving

And it wasn’t any different with this 8-figure footwear brand that wanted to scale globally:

They already had a stronghold in the United States and Australia, Image But they felt like they had maxed out their growth.

What they needed was more than some tweaks.

They needed a strategic overhaul to address the real user issues and give their store a premium feel.

1) The Testing Roadmap

The roadmap was intricate.
Jun 21, 2023 28 tweets 7 min read
Here's how we scaled a furniture brand to $13M in 8 months

Mega Thread with a detailed strategy breakdown on;
- CRO @CarlWeische
- Google & YouTube Ads @blvckledge
- Email/SMS Marketing @umzrs Image @blvckledge @umzrs Let's start with CRO.

When they came to us, they ran ads but wanted to bump up their Conversions (CRV) and Average Order Value (AOV).

In 90 days, we managed to give them a 21% increase in revenue, just from CRO alone.

Here's what our protocol looked like:
Apr 17, 2023 13 tweets 4 min read
Low Hanging Fruits for bringammo.com

Here are 7 Changes I'd make on their Website to boost their Revenue and Conversions

>>> THREAD <<< Image First section I’ll focus on: Home Page

Each section on the home page must be optimised for mobile viewing..

Here's the issues we noticed with the Xmas collection:

> The images appeared small which made the products hard to see therefore making the section less significant..
Apr 16, 2023 12 tweets 7 min read
Low Hanging Fruits For @MorpheBrushes

Here are 5 Changes I'd implement on their website to boost revenue

Save this

>>> THREAD <<< Image @MorpheBrushes Quick Overview of what I’ll cover:

1. How we came up with the Ideas

2. What we would optimize and why

3. Completely designed before & afters with breakdown of what we changed
Apr 12, 2023 14 tweets 7 min read
Low Hanging Fruits For @USPMotorsports

Here are 7 Changes I'd implement on their website to boost revenue

DTC Brand Owners Steal This!

>>> THREAD <<< Image @USPMotorsports Quick Overview of what I’ll cover:

1. How we came up with the Ideas

2. What we would optimize and why

3. Completely designed before & afters with breakdown of what we changed
Apr 11, 2023 11 tweets 6 min read
Low Hanging Fruits for @soylent

Here are 5 Changes I'd implement on their website to boost revenue

>>> THREAD <<< Image @soylent Quick Overview of what I’ll cover:

1. How we came up with the Ideas

2. What we would optimize and why

3. Completely designed before & afters with breakdown of what we changed
Mar 15, 2023 13 tweets 4 min read
[Landing Page Masterclass]

We've ran tons of designated landing pages last Q4 to maximize performance for our clients

Here's a breakdown of the framework we used & why this is converting like crazy: SECTION 1: ABOVE THE FOLD

This section needs to include:

1. Value Proposition & Benefits (“What’s in it for me?”)
2. Lots and Lots of Social Proof (Reviews, Customers, Press Release)
3. Clear Call To Action To Buy the Product
Mar 13, 2023 13 tweets 7 min read
If I was doing CRO for @TaylorStitch

Here's exactly what I'd change on their website to boost Conversions and Revenue

Strategy And Visual Examples Below

>>> THREAD <<< Image @TaylorStitch Quick Overview of what I’ll cover:

1. How we came up with the Ideas

2. What we would optimize and why

3. Completely designed before & afters with breakdown of what we changed
Nov 23, 2022 14 tweets 7 min read
If I was doing CRO for this 8-figure brand: @mvmt ..

Here's exactly what I'd change on their website to boost Conversions and Revenue

Strategy And Visual Examples Below

>>> THREAD <<< Image @mvmt First Section I’ll focus on: Home Page.

This page needs to effectively tell new prospects why they should buy the product.

Moreover, during a sales period, it’s more important than ever to ensure your most important information attracts the most eye balls.
Nov 21, 2022 17 tweets 12 min read
Expert-CRO Recommendations for @QuestNutrition by @TomBilyeu

Here are 7 that you can plug and play to test and boost revenue on your store

Strategy And Visual Examples Below

>>> THREAD 🧵 <<< Image @QuestNutrition @TomBilyeu Quick Overview of what I’ll cover:

1. How we came up with the Ideas

2. What we would optimize and why

3. Completely designed before & afters with breakdown of what we changed
Nov 18, 2022 10 tweets 2 min read
The secret to maximizing conversion during BFCM:

Custom landing pages

These pages are seeing increases on CVR by as much as 26%!

Here's the blueprint you can steal: Section 1: ABOVE THE FOLD

This section needs to include:

1. Value Proposition & Benefits (“What’s in it for me?”)
2. Lots and Lots of Social Proof (Reviews, Customers, Press Release)
3. Clear Call To Action To Buy the Product
Nov 5, 2022 7 tweets 3 min read
[Conversion Masterclass]

There Are 5 Secret Levers That Brands Use To Control Your Attention🎰

Here's How To Use These Powerful Techniques For Your Advantage: Quick Overview Of The 5 Secret Levers Before We Get Started:
1. Contrast
2. People
3. Movement
4. Breaking The Rules
5. Directional Cues

Now Let's Break Them Down One By One
Nov 4, 2022 16 tweets 5 min read
[LEAKED: Conversion Masterclass]

How We Use Custom Sales Funnels To Cut Down CPA's By As Much As 35%

All Strategies Are Explained In Thread:

(With Visual Examples to Copy) Image I Have Analyzed Over 40+ Highly Successful 8-Figure D2C Brands, 20 Of Which Are My Clients

And Here's What I Found:

They All Use Custom Sales Funnel Following The Same Principles
Oct 26, 2022 10 tweets 3 min read
I paid $7000 for a copywriter to teach me how to be more persuasive.

I took that knowledge and applied it to eCommerce to help convert more customers

Here's everything I learned: Image Going through the training I found that he is following the same strategy every single time...

So I turned it into a repeatable blueprint that you can use & will get you the same success every single time.

So...
Let's get started:
Oct 25, 2022 7 tweets 3 min read
[Carl's Conversion Masterclass]

MecLabs Institute spent thousands of hours researching what turns prospects into customers.

I turned their findings into a formula that you can use to boost conversions across your funnels.

Here it is:

(🧵 A THREAD) This is why prospects buy:
> They are motivated
> They understand the value
> Little friction in customer journey
> They feel certain

Let me explain each of these...
Oct 24, 2022 8 tweets 2 min read
This is the exact 3 step process that we followed to print $2,391,000 for a german beauty brand through CRO within 90 days...

Step by step breakdown explained in Thread🧵

Steal this: Image PHASE 1:
Our first Step is to get Data Clarity, so we will collect all data points and set up our tracking tools.

With this information we can get a grasp on your prospects buying process, motivations and psychology.
Oct 23, 2022 5 tweets 2 min read
Golden Rules For Shopify Stores In 2023

Here's how to get more sales without increasing ad spend:

(🧵Mini Thread With Examples) First and foremost, your store needs to be built for mobile.

With mobile devices accounting for over 60% of all ecommerce traffic, it's essential that your store is optimized for smaller screens.

Example:
Oct 23, 2022 10 tweets 5 min read
If I was doing CRO for this 8-figure brand: @ASRVsportswear ...

Here's exactly what I'd change on their website to boost Conversions and Revenue

Strategy And Visual Examples Below

>>> 🧵 THREAD

(sneak peek for the PDP:) @ASRVsportswear First Section I’ll focus on: the Home Page.

This is often the first touchpoint a new user has with your brand.

Therefore it is crucial for your users:

You need to have an incredible first impression here.
Oct 21, 2022 8 tweets 3 min read
[Conversion Masterclass]

Here are 5 Scientifically proven methods to boost your conversions...

With Visual Examples of how to do it!

🧵A Thread Image 1. Congruence between Ads and LP

Ads need to draw attention and create interest. Landing Pages should persuade and sell.

Congruency between both is the key component to actually making the sale.

Use the same Images, Headlines, and Offers throughout your funnel.

Example: Image
Oct 17, 2022 19 tweets 9 min read
If I was doing CRO for this 9-Figure Brand: The Oodie by @daviefogarty, here’s how it’d do it

10 Ideas for A/B-Tests that you can plug and play for your Store the Oodie

Breakdown and Strategy explained Step-by-Step below

>>> A Thread 🧵<<< @daviefogarty Here's an overview of what I'll cover:

1. How we came up with the Ideas
2. What we would test and why
3. Completely designed before & afters with breakdown of what we changed
Sep 17, 2022 8 tweets 2 min read
My secret sauce for making Landing Pages convert...

6 winning strategies to boost your revenue instantly: 1. Killer Value Proposition

Put your offer in a precise and persuasive value proposition.

Answer these questions:
- "What's in it for me?"
- "Why this brand?"
- "What's the benefit?"