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Charles Farina Profile picture
Charles Farina
@CharlesFarina
Mainly tweet about Google Analytics 4. Analyst for @adswerveinc
Jul 13, 2022 • 8 tweets • 3 min read
Here is the primary challenge you need to be aware of if you use Google Signals in Google Analytics 4 for identity.

You could be missing key conversions/events when using your reports.

Here is an example: we have 7 conversions shown within the last 30 days. Image Some of our most essential conversions, like contact form submissions, are unavailable until we change our date range to a long enough time (in this example minimum of 90 days).

Here we have 3 of our conversions that are missing when reporting the last 30 days Image
May 10, 2022 • 11 tweets • 4 min read
Here are 10 ways Google can make GA4 Explorations 10x better with just a few minor updates 1. Align the default date ranges between explorations and the standard reports. They shouldn't default to different date ranges Image
Apr 21, 2022 • 7 tweets • 2 min read
When implementing Google Analytics 4, you'll want to avoid cardinality at all costs.

What is cardinality and why should you care? In GA3, cardinality generally only occurred if you pulled a report where the dimensions you used had more than 50,000 unique names.

In GA4, it works very differently. If you have dimensions with lots of unique values, it can cause EVERY dimension to be aggregated.
Mar 21, 2022 • 11 tweets • 4 min read
Here are 10 of my favorite things you can do with Google Analytics 4 that you could never do with Universal.

1. Audience Conversions - In GA3, you could only have conversions based on a page or event. In GA4, you can have audience-based conversions. 2. Elapsed Time - GA3 did a terrible job at measuring time. It only could measure time per page, session, and user, and it never worked well.

GA4 rebuilt time, so you can now measure the time between interactions. Build any funnel you want and easily see the exact time it takes
Jun 29, 2021 • 7 tweets • 3 min read
The new UI for GA4 is rolling out and one of the biggest features included is a customizable left-hand nav (for the first time ever)!

If you click on reports -> library you can customize it for all your users. Also included are the new attribution modeling and pathing reports. What's new with these compared to Multi-Channel Funnels?
- include up to 50 touches (vs. 4 in MCF)
- include YouTube for the first time
- more segmentable (by page, custom dimension, etc)