Fast food giants are experiencing something they've never seen before.

McDonald's and Wendy's both reported the same shocking trend.

Consumers are opting out.

Here's what's really driving everyone away from fast food:⬇️ The headlines scream disaster. Nearly 4% price increases in dining out.

Low-income customers are cutting back. Even Chipotle and Sweet Green are struggling.

But here's what 20 years of building food companies taught me about these exact moments:

McDonald’s just broke their own global rule.

In India, they launched an item you can’t find anywhere else on Earth.

32,000 sold in a single day - shelves wiped clean.

But the frenzy isn’t really about fast food, it’s about a deeper crisis no one’s ready for: ⬇️
73% of India's 1.4 billion people are protein deficient.

That's over 1 billion people struggling with basic nutrition.

McDonald's response?

A 30-cent vegetarian protein slice that's outselling every other topping.

But here's where the strategy gets brilliant:

Everyone thinks memory loss is just part of aging.

The truth? It’s not age.

A study of 300 twins revealed the strongest predictor of cognitive health.

Here’s the ONE thing that will protect your mind as you age: ⬇️
Research just revealed that the power in your quads and glutes predict your brain health better than almost any other factor.

This isn't some fringe theory.

It's hard science that's reshaping how we think about aging:

Your intelligence is DESTROYING your potential.

You analyze emotions to death instead of healing them.

This mental prison keeps brilliant people stuck for decades.

Here's how to break free 🧵: When you feel anger, your first instinct is analysis.

You immediately ask why you're angry.

Your brain switches to problem-solving mode.

But emotions aren't problems to be solved...

You're not lazy. You're a competence addict.

Your brain panics when you're terrible at something new and forces you to quit.

This withdrawal from BEGINNER DISCOMFORT ruins everything.

The truth behind the addiction-breaking protocol 🧵: Most adults avoid new challenges entirely.

They'd rather stay competent in familiar areas than risk looking foolish.

This beginner resistance isn't about ego.

It's about a deeper psychological pattern that starts in childhood:

Chasing perfection gets you fired.

Showing vulnerability gets you promoted.

Backwards? Absolutely.

But the data and elite leaders prove it works.

The best leaders I know all do ONE thing differently: 🧵 Most leaders think they need to project perfection.

They hide mistakes and pretend to know everything.

This creates a dangerous dynamic in their organizations.

Here's what actually happens when leaders chase perfection:

STOP hiring the smartest people.

One Google research study just showed smarter people are 73% more likely to fail in a team.

And they showed there's ONE factor that determines professional success more than ANYTHING.

Here's what it is (& how to know if you have it) 🧵: The highest-performing teams weren't filled with geniuses.

Teams packed with brilliant individuals often failed spectacularly.

Meanwhile, "average" teams consistently delivered breakthrough results.

Here's what Google discovered that shocked everyone:

Here's my top tip: Keep lying to yourself.

'Narrative Control'

You already lie to yourself daily - so why not lie about things that actually help?

Explaining the psychology determines if setbacks destroy you or make you stronger🧵:
Everyone faces setbacks.

But only some people bounce back stronger.

The difference isn't luck, talent, or resources.

It's how you frame your story in your own mind.

This is what psychologists call "narrative control":

The single most important performance edge of 2025:

'Strategic Adversity'

The simple analogy explains whether you'll reach your potential or waste it.

Here's the psychology of pressure that separates winners from losers (and how to know exactly which one YOU are): 🧵 Discomfort reveals your true capacity.

When faced with pressure, average performers retreat.

Elite performers advance.

This isn't about talent. It's about mindset.

What separates them? A simple truth:

In 2006, I saw a child drinking from a sewer in Panama.

The driver said, "This is normal here"

I couldn't accept it - and became obsessed with finding a solution.

19 years later, my company has created an innovation that could transform global water access forever: 🧵 My husband and I were at a business retreat in Panama.

The driver taking us to the Panama Canal told us to focus forward and not look out the windows.

I looked anyway.

What I saw would forever alter my understanding of global inequality...

The most widely ignored career killer of 2025:

'Peter Pan Syndrome'

The simple analogy explains whether you'll reach your potential or waste it.

Here's the psychology of sacrifice that separates winners from losers (and how to know exactly which one YOU are): 🧵 Today, I feed 10 families through my business.

That means I'm responsible for their mortgages, their lives, their futures.

It's an enormous weight to carry.

But in business, there are two paths you can follow: