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Our aim is to fundamentally reshape affordable housing in the US. We're reverse engineering what a walkable, beautiful, dignified, and genial community looks like, and how we can make that available to the working and middle classes.
These pictures are all of Cincinnati, a second (or third) tier city a century ago.

Firstly, there is an architectural quality consideration. Many new apartment buildings are built rather cheaply with flimsy or synthetic materials, and subsequently feel cheap or flimsy.
Buildings cost money. Increasingly, they cost a lot of money. Unless you have a lot of money yourself, you have to go to a bank and get a loan.
Let's take population first.
Fundamentally, the reason why apartment prices are so high is because there is a mismatch in supply and demand.
The first possibility is that the market drives down rents to such an extent that occupancy rises. This won't quite work, however, & will bring great pain.
Why do we like light-filled places so much?
What makes places like Rovinj so special is that they're fundamentally walkable, human scaled, intimate, mixed-use, & very attractive (architecturally and urban design).https://twitter.com/Cobylefko/status/1618752704867876865?s=20&t=WN8o6O2wdWusgk8J_Ohkfg

When people talk about the need to created more mixed-use communities, it's not as simple as building a box for commercial space on the ground floor, and offices or apartments above.
Street trees can transform an otherwise average or bad block into an exceptional one.
Why do we have such an innate attraction to these places?
Take Warren Mews in Cobble Hill, Brooklyn.
Each street & shop has its own personality, but the charm & intimacy of the typology is consistent.

In just about every conceivable category, the fine grained, people-oriented development outperforms the generic, car oriented 5-over-1. Good city planning is one of the few time we can have our cake & eat it too!
They can be as formal as a grand civic structure, or as informal as a gently curving street where your sightline is cut off by the carve of buildings in front of you.