Connor Gillivan Profile picture
Scaling B2B & SaaS companies w/ SEO. Daily posts about the process. 7x Founder (Exit in 2019).
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Feb 4 7 tweets 2 min read
My SEO Predictions for 2026:

2025 changed SEO forever.

– ChatGPT and LLMs became legitimate search engines.
– Google rolled out AI Overviews and pushed more zero-click results.
and more....

So… what’s coming next?
Here are my predictions for SEO in 2026: Image 1/ ChatGPT & LLMs take 20–30% of search share.
– Millions will “search” inside ChatGPT daily.
– GEO visibility becomes critical.

2/ Google’s AI Mode dominates traditional search.
– Expect more blended results and fewer clicks.
– Structured and summarized content wins snippets
Sep 23, 2025 18 tweets 3 min read
Most don't use ChatGPT and AI for SEO. Here's what you're missing (15 use cases): Image 1/ Keyword Research
AI can expand your seed terms into hundreds of variations.
Prompt: “List 20 long-tail keywords similar to ‘ecommerce SEO’ with traffic potential.”
Sep 19, 2025 8 tweets 3 min read
My GEO Audit Process (5 easy steps):

(How I analyze visibility on ChatGPT, Perplexity, AI Overviews, etc.) Step 1: Set Up My Brand in @WriteSonic

- Enter the Prompts that are most important to me.
- Configure my top 5 competitors for tracking.
- Provide information about my brand. Image
Aug 8, 2025 15 tweets 5 min read
What is LLM Visibility & Why Does It Matter in SEO/GEO? (13 Must Read Insights)

I recently read a guide from Semrush and it taught me a TON.

I wanted to break it all down so you can learn too… Image 1. A New SEO & GEO Metric

LLM visibility measures your AI discovery power.

On ChatGPT, Perplexity, Gemini, & other LLMs.

Independent of Google SEO rankings.
Aug 6, 2025 8 tweets 3 min read
How to Repurpose OLD Content into NEW Lead Magnets w/ AI in 57 sec’s:

Stop designing freebies. Start generating them.

Your next 1,000 leads are hidden in old content.

No designers. No formatting hell.

Decktopus Lead Magnet Generator does the heavy lifting.

Here’s how: Image Step 1: Start with Decktopus AI

Go to and get started after creating an account. decktopus.com/lead-magnet-ge…Image
Jul 23, 2025 9 tweets 3 min read
Founder: "How do I see if I'm ranking on LLMs & get more traffic from them?"

Me: "It's all about using the right tools & making decisions based on data."

Today, I want to show you Semrush's AI Toolkit.

It "pulls back the veil" on AI search so you can rank better on LLMs: Image 1. Share of Voice by Platform

Benchmark your brand vs. competitors in ChatGPT, Perplexity, and Gemini.
Spot gaps where rivals own the conversation and iterate. Image
Jun 29, 2025 13 tweets 2 min read
I used to spend hours on SEO research, diving into endless tabs.

Then I discovered these Chrome extensions and everything changed.

Here are the 11 SEO Chrome extensions that save me time and increase productivity:

Get your hands on these and start working smarter today. Image 1/ MozBar

Instantly displays key SEO metrics like Page Authority and Domain Authority on any page.
Overlays on-page link data and keyword details directly in your browser.
Jun 23, 2025 12 tweets 2 min read
10 Skills You MUST Master to be a "Perfect Marketer" in 2025: Image 1. Strategic Thinking

- Learn how to zoom out.
- Define long-term visions.
- Build roadmaps that tie daily actions to business outcomes.
Jun 15, 2025 11 tweets 3 min read
How to SEO for your Ideal Customer (9 step checklist):

"Know thy customer".

If you don't, your SEO will suffer.

Here's a proven SOP to follow:

1. Demographics
• Pinpoint age, location, income, and education level of your target audience.
• Let it tailor your content tone, formality, and relevance.

2. Search Intent
• Identify whether they’re looking for information, comparing options, or ready to buy.
• Match content type (e.g., blog post, comparison page, or product page) to their intent.

3. Pain Points
• Understand the main challenges or problems they’re facing.
• Address these directly in content to provide valuable solutions.

4. Preferred Content Types
• Know if they prefer blogs, videos, reviews, or infographics.
• Shape your content strategy around these formats for higher engagement.

5. Buying Motivation
• Determine what drives their purchase decisions (e.g., quality, price, or convenience).
• Highlight these motivators in product descriptions and CTAs.

6. Common Keywords
• Discover keywords your persona frequently searches for.
• Use these in content, headings, and meta descriptions to align with their queries.

7. Objections and Barriers
• Identify reasons why they might hesitate to buy (e.g., cost, trust, lack of knowledge).
• Create FAQ or educational content to address these concerns.

8. Preferred Channels
• Know where they spend time online, like social media or forums.
• Share and promote content where they’re most active to drive traffic.

9. Decision-Making Process
• Understand if their decisions are quick, or if they compare extensively first.
• Offer resources like comparison guides or testimonials to aid their process.

---

What did I miss?

♻️ REPOST so others can learn too.

P.S. Join 6,500+ on my weekly SEO newsletter: connorgillivan.com/newsletter.Image 1. Demographics

Age, location, income, and education level of your target audience.
Helps tailor content tone, formality, and relevance.
Jun 14, 2025 9 tweets 2 min read
My 7 "MUST Make" Lead Magnets for 2025:

Your website traffic only goes so far.

You need lead magnets to "convert" visitors into:

- email subscribers
- scheduled calls
- free trial sign ups
- email inquiries

Steal my 7 favorite lead magnets and do it yourself: Image 1. eBooks & Comprehensive Guides
Why it works: Saves time and simplifies processes.

Tips for 2025:
— Make templates customizable (e.g., editable in Canva or Google Sheets).
— Target industry-specific pain points.

Examples:
— “AI in Marketing: What You Need to Know”
Jun 13, 2025 7 tweets 2 min read
How I "steal" backlinks from my top competitors:

Ready to be a backlink "thief"?

Let's dive into it: Image Step 1: Search Competitor in Ahrefs

- Use Site Explorer
- Search top competitor’s domain
- Head to the “Backlinks” tab
- Sort by “DoFollow” & filter by URL Rating 30+

Now you’ve got a full list of the sites linking to them.
Jun 11, 2025 9 tweets 2 min read
Steal my 7 Favorite SEO ChatGPT Prompts: Image 1. SEO Content Ideas

"You're an SEO expert with 10+ years of experience. Build a list of 100+ relevant subtopics using the hub and spoke method for the keyword: “SEO content creation.”
Jun 9, 2025 6 tweets 1 min read
My Winning SEO Funnel Strategy (BOFU, MOFU, TOFU):

To win in SEO, you need to go after the right keywords.

And you need to understand how the SEO funnel works.

So you go after keywords that actually create revenue.

Here's the breakdown: Image TOFU

→ “Top of funnel”
→ To build awareness.
→ People learning a topic. Not looking to purchase.
→ Builds authority w/ educational content
→ Most impacted by Google’s AI Overviews
→ Ex: “what is link building in seo?”
Jun 6, 2025 9 tweets 2 min read
How to Start SEO from Scratch with AI (5 simple steps):

If you're a business owner, marketer, or SEO, this is for you.

Follow these 5 steps w/ Writesonic to jumpstart your SEO. 1/ Build a Hub and Spoke Map

- Prompt: "Create a Hub and Spoke map for {insert website URL}. Break it down into 5 main Hubs and 3-5 Spokes per Hub."
- Output: You'll get areas of content to focus your keyword research and SEO efforts on.
May 21, 2025 7 tweets 3 min read
Today, I’m sharing an incredible SEO resource from Greg Heilers.

Greg is an SEO Expert and a Founder of Jolly SEO.

I found his link building course in early 2024 and it BLEW my mind.

For all of you, he’s offering the course for $0 (normally $99).

Here’s what you’ll learn: 1/ Profile Optimization

Ensure homepage features real About page with photo, bio, and contact info.

Use branded email address with headshot and signature linking back to website. Image
May 16, 2025 12 tweets 4 min read
How I'm using AI to improve my SEO sales, onboarding, & strategy meetings:

(Use these 9 features of @NottaOfficial to save HOURS of your time) Image @NottaOfficial 1/ Recording Meetings

I capture any SEO sales, onboarding, or strategy meetings.
I can record Zoom, Google Meet, and Microsoft Teams with audio and video, so there’s always a record. Image
Apr 21, 2025 22 tweets 6 min read
Steal my On Page SEO Checklist (21 steps for TOP content): Image Step 1: Add the keyword to your URL

Edit your URL so that the keyword is the focal point.
Keep it simple & memorable. Image
Apr 12, 2025 5 tweets 2 min read
AI is changing SEO in a BIG way. The "old" way of SEO doesn't work anymore. If I was starting SEO today with a minimal budget and wanted legit traffic and leads, here's how I'd tap into AI: Image Forget the old ways:

• Keyword stuffing
• Backlink volume
• Manual data analysis

Embrace the new approach with AI:

• Predictive analysis
• Content optimization
• User intent understanding
• Real-time data adjustments
Apr 10, 2025 14 tweets 2 min read
Step-by-step Ultimate Guide to become an SEO Expert in 2025:

I was inspired when I saw this breakdown by @aleyda.

She laid out the SEO learning process so accurately & succinctly.

Whether you're a marketer or business owner this guide will take you from ZERO to HERO in SEO. Image @aleyda 1. LEARN SEO FUNDAMENTALS
- Introduction to SEO
- Keyword Research
- Competition Analysis
- Content Optimization
- Technical Optimization
- Link Building
Apr 8, 2025 8 tweets 2 min read
SEO is like a game...there's levels.

The more you level up, the better the game gets.

Let me break each level down for you: Image Level #1: Beginner

• Keyword stuffing (oh no!)
• Fixing basic meta tags
• Copying top-ranking pages
Apr 6, 2025 10 tweets 4 min read
Steal my AI SEO Keyword Research Process: Image Step 1: Start with a Seed Keyword

Start with what your tool actually does.

Pick 2-3 core keywords like: “calendar software”, “appointment scheduling tool”, “small business calendar app”

🔍 Prompt:
“Give me 25 long-tail keywords related to ‘calendar app for small business’.” Image