Poparazzi (@poparazzidotcom) launched today and skyrocketed to the top of the App Store because of their 500k (!!) person waitlist.
One of the more clever social apps in a long while.
My initial thoughts and a quick app deconstruct 👇🧵
Poparazzi is a photo-sharing app with a twist.
All images posted to your profile have to be posted by other people. You don’t post to your own profile.
Super clever
May 24, 2021 • 36 tweets • 13 min read
Social proof is one of the most powerful features in social products and yet is massively under-utilized by almost all social platforms.
Let’s explore some ways that Twitter successfully uses social proof and some ways they fall very short
Thread👇🧵
Social proof is essentially just using social data to help you inform your decision.
If User X on Twitter has a ton of followers, or someone you respect greatly follows User X, or 50 people you follow also follow User X, you will probably follow them.
Apr 5, 2021 • 10 tweets • 3 min read
Let me tell you about my favorite app growth strategy of all time. The app launched almost 4 years ago, was purchased and shut down 3.5 years ago, and yet I still bring it up almost weekly.
That app was "tbh" which was built by @nikitabier and team.
1/ What was tbh
tbh was an anonymous polling app for high schoolers (though I’m guessing @nikitabier would say it was a dating app). It was bought by FB for ~$30M in 2 months. My team at Zynga tried to both buy and copy them. Neither worked lol.
Apr 4, 2021 • 11 tweets • 5 min read
Lessons from Musically (which became TikTok in America) about growing a new, viral social platform
Lessons below 👇👇
1/ Human Nature
They originally built an app for short-form educational content but realized that people just want to be entertained, not educated.
As @nikitabier often alludes to, people just want sex, money, power, or fame.
